Latest news with #KetanBabaria
Forbes
4 days ago
- Business
- Forbes
AI Voice Agents Are Fooling Customers, And It's Working Better Than Expected
AI voices can be hard to distinguish from human voices. Here's something that should make every CMO pay attention: customers at insurance marketplace eHealth can no longer distinguish between human agents and AI voice bots. A recent Wall Street Journal article by Belle Lin quotes Ketan Babaria, their chief digital officer: "Suddenly, we noticed these agents become very humanlike. It's getting to a point where our customers are not able to differentiate between the two." This is a customer psychology breakthrough with major implications for how businesses handle customer interactions. The transition to AI voice agents is happening faster than analysts expected. Gartner's Tom Coshow noted that AI voice agents with natural conversation flow and minimal latency represent "a change that I thought was going to happen a year and a half or two years from now." What's driving this rapid customer acceptance? Three key psychological factors: Expectation Anchoring: When customers are told upfront they're speaking with a "virtual agent," their brains stop looking for deception cues and start evaluating performance instead. Bots deployed by eHealth, an insurance marketplace, tell customers they are "virtual agents" at the beginning of each call. Cognitive Load Reduction: AI agents never get tired, frustrated, or have bad days. They provide immediate responses with consistent tone and clarity. They are never difficult to understand, a common occurence when companies use offshore call centers. This reduces the mental effort customers must expend during service interactions. Consistency Preference: Our brains prefer reliable, predictable interactions over creative but inconsistent human variability, especially for routine customer service tasks. Venture capital investment in voice AI startups surged from $315 million in 2022 to $2.1 billion in 2024, according to CB Insights data. This massive investment reflects real business results companies are seeing. Gartner predicts that generative AI capabilities, from voice to chat, will be present in 75% of new contact centers by 2028. Early adopters are hoping to gain significant advantages in cost reduction and customer satisfaction. The most successful companies aren't hiding their use of AI—they're being transparent about it. This counterintuitive approach works because cognitive consistency theory shows that when customers know what they're dealing with, they evaluate performance rather than authenticity. Consider these questions for your organization: The next evolution involves AI voice agents that can independently perform complex tasks such as making restaurant reservations, closing sales, and placing orders. However, companies must balance automation with human touch, particularly for high-value interactions. Smart CMOs will experiment with AI voice technology now, while their competitors are still debating whether customers will accept it. The data suggests that question has already been answered—customers accept AI agents, even when they are told up-front they are talking to an AI agent. The companies that most quickly figure out how to integrate AI voice tech in a way that fits with their customers's needs and expectations will gain a significant competitive advantage.
Mint
21-05-2025
- Business
- Mint
AI voice agents are ready to take your call
A new generation of customer-service voice bots is here, spurred by advances in artificial intelligence and a flood of cash. Automated voice programs are being upgraded from old-school systems with little or no AI to newer speech-to-text and text-to-speech models combined with large language models. If the technology lives up to its promise, the shift might improve the customer experience at a range of companies and reduce their costs in the process. But there are questions, too, about consumers' comfort level with the technology and how best to keep the AI from spitting out false information. Insurance marketplace eHealth uses AI voice agents to handle its initial screening for potential customers when its human staff can't keep up with call volume, as well as after hours. The company slowly became more comfortable with using AI voice agents as the underlying technology improved, said Ketan Babaria, chief digital officer at eHealth. 'Suddenly, we noticed these agents become very humanlike," Babaria said. 'It's getting to a point where our customers are not able to differentiate between the two." The transition is happening faster than many expected. 'You have AI voice agents that you can interrupt, that proactively make logical suggestions, and there's very little or no latency in the conversation. That's a change that I thought was going to happen a year and a half or two years from now," said Tom Coshow, an analyst at market research and information-technology consulting firm Gartner. That, combined with more venture-capital dollars for startups building voice AI tech, is causing more businesses to roll it out in their call centers, and automate sales and appointment-making phone calls in areas like home services and healthcare. Gartner predicts that generative AI capabilities, from voice to chat, will be present in 75% of new contact centers by 2028. Venture capital investment in voice AI startups increased from $315 million in 2022 to $2.1 billion in 2024, according to data from CB Insights. Some leading AI models for voice applications come from AI labs like OpenAI and Anthropic, startup founders and venture capitalists say, as well as smaller players like Deepgram and Assembly AI, which have improved their speech-to-text or text-to-speech models over the past few years. For instance, OpenAI's Whisper model is a dedicated speech-to-text model, and its GPT-4o model can interact with people by voice in real-time. (News Corp, owner of The Wall Street Journal, has a content-licensing partnership with OpenAI.) Many of the existing phone systems, called interactive voice response, or IVR, date back decades, are rigid and often don't understand the intent of the human on the other line. They also lack the ability to say unscripted things that are grounded in the context of the conversation, analysts say. The newer, AI-infused models can understand a wider range of words, said Mike Droesch, a partner at Bessemer Venture Partners who invests in voice AI technology. Technological progress also means some models are voice-native, meaning they don't necessarily need to spend time and energy converting speech to text, using a large language model to process it and then turning the output back into speech. 'It's really in the last 12 to 18 months that we've seen AI voice agents performing as well or better than humans," said Alex Levin, co-founder and chief executive of voice AI company Regal. Other companies like ElevenLabs and Cartesia have also dramatically improved the humanlike characteristics of their AI voices, making a human and AI voice nearly indistinguishable, startup founders and businesses say. EHealth's AI voice agents tell customers they are 'virtual agents" at the beginning of each call, the company said, adding that it is a best practice to inform people as soon as possible. Fertitta Entertainment, the parent company of Golden Nugget casinos and Landry's restaurants, uses AI for its customer service calls. However, given generative AI's tendency to produce false information, called hallucinations, the company's voice agents are strictly controlled so they don't veer away from their predetermined area of knowledge, said Brian Jeppesen, director of contact center operations for Fertitta. 'It's our knowledge base that it uses, so it doesn't go off on tangents and hallucinate," Jeppesen said. The next step is AI voice agents that can use the phone to independently perform tasks such as making restaurant reservations, closing sales and placing orders, said Nikola Mrksic, co-founder and chief executive of voice AI company PolyAI. But the challenge for enterprises, especially within call centers, is determining whether to stick with their existing call automation providers or switch to newer, more innovative voice AI players, said Gartner's Coshow. Those concerns shouldn't stop enterprises from experimenting with AI voice agents now, especially as their rate of improvement is so rapid, he added. For now, many enterprises are focused on chat-based AI agents, and encouraging customers to resolve their own questions online rather than speaking to human or digital agents. But there will always be a need for a human touch, especially for 'high-value" interactions that shouldn't be passed off to a bot, companies say. 'It doesn't necessarily mean the end of the contact center," Coshow said. Write to Belle Lin at
