Latest news with #KhaledTash
Zawya
26-04-2025
- Business
- Zawya
Saudia partners with The Ring Magazine as a Heavyweight Sponsor
London: Saudia, the national flag carrier of Saudi Arabia, has announced its new partnership as a Heavyweight sponsor with The Ring magazine, the premier global authority in boxing news and events. This strategic collaboration marks an exciting chapter for Saudia as it aligns itself with one of boxing's most prestigious platforms. Known for its rich history and influence within the sport, The Ring has been at the forefront of boxing journalism since 1922. Khaled Tash, Chief Marketing Officer at Saudia Group, said: "We are thrilled to partner with The Ring magazine. This sponsorship reflects Saudi Arabia's strategic emphasis on investing in sports as a catalyst for national development and international engagement. By connecting the Kingdom's audience to prestigious global sports platforms like The Ring, we are enhancing our engagement with international sports communities and promoting cultural exchange." In the presence of H.E. Advisor Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority, the agreement was signed by Ibrahim Binaquil, Head of Marketing at Saudia Group and Nour Ahmedien, Chief Operating Officer of The Ring, ahead of the highly anticipated Eubank vs. Benn fight at Tottenham Hotspur Stadium in London. As part of this agreement, Saudia will be prominently featured across various media channels associated with The Ring magazine including print editions, digital platforms, and major boxing events covered by their team. The partnership aims not only to enhance brand visibility but also to foster cultural exchange between the Kingdom's vibrant community and international audiences passionate about boxing. By bringing the world to the Kingdom, Saudia is committed to connecting fans more closely with the sport they love, creating unforgettable experiences that resonate with both local and global boxing enthusiasts. About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleets. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently recognized as the World's Most Improved Airline 2024 by Skytrax, marking the third time it has received this accolade, alongside 14 other distinguished awards. Saudia has also been awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Additionally, also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium. For more information on Saudia, please visit
Zawya
17-04-2025
- Business
- Zawya
Saudia's brand value reaches $1.1bln with remarkable 34% growth
Jeddah: Saudia, the national flag carrier of Saudi Arabia, has achieved a significant milestone, reaching a brand value of $1.1 billion, a remarkable 34% increase from the previous year. This achievement underscores Saudia's commitment to innovation and excellence within the global aviation industry. Brand Finance, a leading independent brand valuation consultancy, has recognized this growth as part of its comprehensive annual report on airline brands globally for 2025. The assessment considers various factors including business performance, strategic initiatives, and audience perception to determine overall brand strength. Key achievements contributing to this success include Saudia Group's landmark deal with Airbus for 105 new aircraft enhancing fleet capabilities; the innovative BLVD Runway theme park that captured unprecedented engagement across the Kingdom; recognition by Skytrax as 'World's Most Improved Airline 2024'; consistent high On-Time Performance (OTP) rates; and other numerous awards for outstanding guest experience—all reinforcing Saudia's reputation for excellence. Khaled Tash, Chief Marketing Officer of Saudia Group said: "Achieving a brand value of $1 billion is a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence." Notably, Saudia first entered the Brand Finance Top50 global airline brand value ranking in 2021 with an initial valuation at $506 million. Since then, it has more than doubled its brand value over these four years and now holds position #32 in this prestigious ranking. About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleets. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently recognized as the World's Most Improved Airline 2024 by Skytrax, marking the third time it has received this accolade, alongside 14 other distinguished awards. Saudia has also been awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Additionally, also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium. For more information on Saudia, please visit
Zawya
13-02-2025
- Business
- Zawya
Saudia and Saudi Research and Media Group announce a strategic partnership
Jeddah, Kingdom of Saudi Arabia: Saudia, the Kingdom of Saudi Arabia's national flag carrier, has announced a strategic partnership with Saudi Research and Media Group (SRMG), the largest integrated media group in the Middle East and North Africa. This collaboration aims to offer a selection of the group's curated and premium content, including original productions, exclusive documentaries, and cultural and entertainment programs tailored for guests worldwide, to Saudia's BEYOND in-flight entertainment system. The partnership reflects Saudia's dedication to showcasing local and Arabic content in line with its new era of elevating guest experience. Guests will have access to a diverse range of high-quality Arabic content from the multi-award-winning Asharq News Network which includes Asharq News, Asharq Discovery – a partnership between SRMG and Warner Bros. Discovery, and Asharq Documentary. The handpicked content is designed to engage and inform, and spans a diverse range of genres, including: 'Basma', 'Modon Al Shawar' al Khelfeya', 'Fann Al Amara', 'Diet Master', 'Food Tales,' 'Test Drive Riyadh,' 'Indian Dream', and 'Sam Altman'. Khaled Tash, Chief Marketing Officer of Saudia Group, stated: "The Asharq network's content represents a significant enhancement to our in-flight entertainment system, which now offers over 5,000 hours of programming carefully curated for diverse guest demographics and available in more than 16 languages. Our primary goal is to champion local and Arabic content, enhancing guests' overall in-flight experience." Bassil Almouallimi, SRMG's Chief Strategy and Commercial Officer, said: "Our partnership with Saudia reflects SRMG's commitment to delivering innovative and enriching content to audiences worldwide. With Saudi Arabia's air traffic reaching approximately 128 million passengers in 2024 - an increase of 15% year-on-year, this collaboration ensures that Saudia guests stay informed, engaged, and connected to the stories shaping our region and the world." BEYOND, Saudia's innovative in-flight entertainment system, provides a rich interactive experience with multiple language options and subtitles, ensuring an engaging journey for guests worldwide. About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently recognized as the World's Most Improved Airline 2024 by Skytrax, marking the third time it has received this accolade, alongside 14 other distinguished awards. Saudia has also been awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Additionally, also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium. For more information on Saudia, please visit ABOUT SRMG SRMG is the largest global integrated media group from the Middle East. With a 50+ -year legacy responsible for many regional firsts, SRMG has built a portfolio of over 30 outlets – including Asharq Al-Awsat, Asharq Network which includes Asharq News and Asharq Business with Bloomberg, Arab News, Independent Arabia, Sayidaty and Hia – which bring quality news and information to an audience of millions across four continents and in seven languages. Through its network, SRMG provides access to today's biggest stories, boldest ideas and brightest minds – helping people understand their world better. A champion of regional creativity, ideas and innovation, SRMG has now expanded beyond media - diversifying its business to include book publishing, events and experiences, research and advisory, content production and more. Leveraging its experience and knowledge of the region - and supported by global talent and partners - SRMG aims to unlock the possibilities of the future. For more information, please visit:
Zawya
12-02-2025
- Automotive
- Zawya
Saudia welcomes Formula E to Jeddah as the Official Airline Partner
Jeddah: Saudia, the national flag carrier of Saudi Arabia, has been named as the Official Airline Partner of the ABB FIA Formula E World Championship which will be hosted, for the first time, in Jeddah, marking a milestone in the longstanding collaboration with Formula E, and reinforcing its mission to brining the world to the Kingdom. Khaled Tash, Group Chief Marketing Officer of Saudia, said: 'We are proud to welcome Formula E to our home. Jeddah is a city that perfectly embodies progress and innovation and shares synergies with the sport. Our partnership with Formula E aligns with our vision of connecting the world and inspiring discovery, while also championing sustainability and technological advancement. Hosting this event in our hometown is a testament to Jeddah's growing global prominence and we can't wait to bring the world to the Kingdom once again.' This year, Saudia's Discover-E Zone, a standout attraction at several Formula E races last season, has been reimagined as a bold, two-story activation booth designed to captivate and energize Formula E fans. As the first of its kind in the Formula E Fan Village, this innovative space features several new immersive experiences, including an AI-powered photobooth that allows fans to capture their photos and have AI transform them into characters resembling Formula E drivers or Saudia pilots. Fans will also have the chance to test their reflexes in the R3ACT Racing Challenge, a reaction-based game designed to measure response times against those of Formula E drivers, and a 360-degree model viewer showcasing Saudia's cutting-edge Lilium Jet and the new Formula E GEN3Evo car. Fans can also enjoy premium giveaways, loyalty point opportunities, and a premium hospitality experience in the exclusive Alfursan lounge. With its striking entrance portal and towering architecture, the E Zone is designed to draw fans from all directions and provide a thrilling glimpse into the future of aviation and Formula E. Adding to the excitement, Saudia's Global Ambassador and former Formula E World Champion, Stoffel Vandoorne, will be racing in Jeddah. Sharing his thoughts, Vandoorne stated, 'I feel like I'm coming home to race. The warmth and energy of the fans in Saudi Arabia are unmatched, and I'm looking forward to an unforgettable experience here.' Formula E's arrival in Jeddah is more than a race, it's a celebration of innovation, culture, and progress. Set against the stunning Red Sea coastline and the city's rich heritage, Jeddah provides an extraordinary stage for the electrifying spectacle of Formula E. As a longstanding partner of Formula E, Saudia embodies a vision of redefining fan engagement, bringing fans closer to the sport they love. Through a commitment to sustainability, innovation, and unforgettable experiences, Saudia is proud to showcase the excitement of electric racing in its hometown, celebrating shared values of progress and transformation. Visit to learn more about Saudia's partnership with Formula E and discover how you can be part of this electrifying journey. -Ends- About Saudia: Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East's largest airlines. Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleets, with 144 aircraft. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia. A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012. Saudia was recently awarded the "World Class Airline 2025" for the fourth consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium. For more information on Saudia, please visit
Broadcast Pro
11-02-2025
- Business
- Broadcast Pro
Saudia partners with SRMG to enhance in-flight entertainment
The partnership will be enhancing the airline's in-flight entertainment with "Asharq" network productions. Saudia, the national flag carrier of Saudi Arabia, has announced a strategic collaboration with Saudi Research and Media Group (SRMG) to enrich its in-flight entertainment system, BEYOND. The partnership will bring a curated selection of SRMG's premium content, including original productions, exclusive documentaries and cultural and entertainment programmes, to Saudia passengers worldwide. This initiative aligns with Saudia's commitment to promoting local and Arabic content while elevating the overall travel experience. Passengers will gain access to high-quality Arabic programming from the Asharq News Network, which includes Asharq News, Asharq Discovery—a joint venture between SRMG and Warner Bros. Discovery—and Asharq Documentary. The selection of engaging and informative content spans various genres, featuring titles such as Basma , Modon Al Shawar' al Khalfeya , Fann Al Amara , Diet Master , Food Tales , Test Drive Riyadh , Indian Dream and Sam Altman . Commenting on the partnership, Khaled Tash, Chief Marketing Officer of Saudia Group, said: 'The Asharq network's content represents a significant enhancement to our in-flight entertainment system, which now offers over 5,000 hours of programming carefully curated for diverse guest demographics and available in more than 16 languages. Our primary goal is to champion local and Arabic content, enhancing guests' overall in-flight experience.' Bassil Almouallimi, SRMG's Chief Strategy and Commercial Officer, added: 'Our partnership with Saudia reflects SRMG's commitment to delivering innovative and enriching content to audiences worldwide. With Saudi Arabia's air traffic reaching approximately 128m passengers in 2024 – an increase of 15% year-on-year, this collaboration ensures that Saudia guests stay informed, engaged, and connected to the stories shaping our region and the world.'
