Latest news with #KhalidalSalehi
Muscat Daily
2 days ago
- Business
- Muscat Daily
Madayn attracts RO164mn in food sector investments
Muscat – Total investment in the food sector within Oman's industrial cities under the Public Establishment for Industrial Estates (Madayn) has now exceeded RO164mn, marking a major milestone in supporting national food security and economic diversification. Madayn currently hosts 98 food industry projects across its various industrial cities, occupying over 1.5mn square metres and providing employment for more than 3,600 workers. This achievement reflects Madayn's ongoing efforts, in cooperation with relevant bodies – chiefly the Ministry of Agriculture, Fisheries and Water Resources – to enhance local and foreign investment opportunities and attract high-quality projects that align with the sultanate's food security goals under Oman Vision 2040. In a press statement, Khalid al Salehi, Director General of Marketing and Commercial Affairs at Madayn, said that 13 new food industry projects had been successfully localised during 2025, attracting investments exceeding RO14mn. These projects will cover more than 224,000 square metres and involve activities such as the production of vegetable oils, flour, tuna, bottled water, food packaging, and logistics services. Salehi added that further efforts are under way to localise additional projects in this sector throughout 2025, with several contracts currently under review. As part of its strategic focus on the food industry, Madayn continues to allocate dedicated plots within its industrial cities. Moreover, agricultural zones have been designated in Madayn's new industrial cities in Al Mudhaibi, Thumrait, and Al Suwaiq to support integrated agri-industrial development. Among Madayn's key initiatives to support the sector is the Madayn Agriculture project, launched in collaboration with the Ministry of Agriculture, Fisheries and Water Resources. The initiative aims to establish greenhouses in selected industrial cities to promote local food production, foster entrepreneurship, enhance food security, and improve the trade balance by boosting exports and reducing imports. In a step towards international collaboration, Madayn has also signed a memorandum of understanding with a South Korean company to develop a specialised food industry project in the Sultanate. The project will focus on establishing smart farms for cultivating Korean fruits, alongside launching a café centred around produce from the farms. Salehi emphasised that Madayn has recently intensified its promotional efforts to attract investment in the food sector, both domestically and internationally, through targeted marketing campaigns and participation in specialised exhibitions. The food industries sector is considered one of the key pillars of Oman's industrial base. It plays a vital role in the national food security system, complements other production chains, and is crucial for achieving economic diversification in line with Oman Vision 2040.
Muscat Daily
12-05-2025
- Business
- Muscat Daily
Omani firms explore new markets at Saudi Food Show
By OUR CORRESPONDENT Muscat – Represented by the Supervisory Team for Promotion of Omani Products (OPEX), the sultanate is participating in the third edition of Saudi Food Show, which opened on Monday in Riyadh and will run till May 15. The event features exhibitors from 104 countries, including over 1,300 global brands. This year, Oman is participating with 15 government and private entities, including Public Establishment for Industrial Estates (Madayn), the Ministry of Commerce, Industry and Investment Promotion, the Oman Chamber of Commerce and Industry, and Authority for SME Development. Khalid al Salehi, Director General of Marketing and Commercial Affairs at Madayn, said Oman's participation aligns with a broader plan to promote national products and attract foreign investment. 'The OPEX team has developed a strategic plan for 2025 aimed at exploring new markets, promoting Omani products and facilitating global partnerships,' he said.
Observer
17-02-2025
- Business
- Observer
Sultanate of Oman participates in Gulfood 2025
Muscat: The Sultanate of Oman, represented by 'Madayn,' is participating in the 30th edition of Gulfood 2025, one of the world's largest annual food and beverage sourcing events at the Dubai World Trade Centre in the United Arab Emirates, with over 129 countries joining the exhibition. Khalid al Salehi, Director General of Marketing and Commercial Affairs at Madayn, said Madayn's strategic focus in Gulfood 2025 is on attracting and localizing foreign investments in Oman's thriving food sector. 'On the sidelines of Gulfood 2025, Madayn is organizing an event targeting CEOs, investors, and industrialists interested in expanding their businesses or launching new projects in the Sultanate's food sector. The event will showcase the diverse opportunities available in the food sector within Madayn's industrial cities across the Sultanate's governorates, while a discussion session will bring together Omani and international experts to spotlight strategies for food security, resilience, and innovation in sustainable food solutions,' stated Al Salehi. Madayn has coordinated with the SMEs Development Authority to provide a dedicated space for non-exhibiting Omani entrepreneurs to connect and meet with investors and business leaders attending the event. Additionally, Madayn has provided a platform for many entrepreneurs who graduated from the 'Industrial Innovation Specialist' program in the Food and Beverage (F&B) industry, implemented by the Industrial Innovation Academy in Sur and Raysut Industrial Cities. Their presence at Gulfood 2025 offers a valuable opportunity to showcase their products on a global stage, thereby enhancing their visibility and supporting long-term sustainability. 'This long-standing presence opens new doors for Omani businesses, enabling them to access international markets and showcase their high-quality offerings to thousands of visitors and over 5,500 global exhibitors. The increasing demand for Omani products in recent years, both locally and internationally, highlights their growing appeal and competitiveness,' he added. Gulfood 2025, now in its 30th edition, is the largest in the event's history, featuring 24 exhibition halls for the first time and covering more than one million square feet. Gulfood is renowned for bringing together industry leaders and offering unparalleled opportunities to build trade relations, secure business deals, and unveil the latest innovations in the global food industry.
