Latest news with #KindlePaperwhite
Indian Express
2 days ago
- Indian Express
Amazon Kindle Paperwhite 2025: The library in your hand
I was maybe one of the early adopters to the Kindle, having got one well before the product was even launched in India. My fascination with a Kindle is the fact that it gives you access to literally all the books in the world, in one way or the other. As an 80s kid who had to walk to a library for the next set of comics and books to consume, this is still a superpower I could not have imagined possible while growing up. The latest Kindle Paperwhite plays on this unlimited access while trying to take the reading experience to a whole new level. The new Kindle Paperwhite is a bit thinner than the last Kindle I reviewed but has no real change in design. It is now easier to set up as you can use the Kindle app on the phone to find the new Kindle and link it to your account. Amazon is pushing its new frustration-free setup across all devices and it worked like a breeze on the Kindle too. You don't have to go through the awkwardness of entering your account ID and password on the e-paper display anymore. Once set up, you have access to all the books you have purchased so far, suggestions based on your past reading habits as well as books that are available for free thanks to your Prime membership. I no longer have a Kindle Unlimited subscription, so this proved a saviour. One of my biggest frustrations with Kindle devices over the years — the inability to buy books easily from the device itself — has been solved to a large extent. I could tap the store button on the homepage, select a book, and pay directly with Amazon UPI. Approve the payment on your UPI app on the phone and you are done. The reading experience too has evolved. I felt the pages flip faster and without any ghosting on the next page as is often seen on some ebook readers. The backlighting is also quite bright and was able to keep me occupied at night with no lights in the room — for those who don't know, the original Kindles did not have backlighting and it came as a feature after a few generations. This warm light can also be adjusted to your preference and this ensures that when you want to doze off after a few pages, you are not struggling as you would after doing the same on a smartphone. I could not help but realise how a Kindle keeps you focussed on what you are consuming, unlike the smartphone which takes you on a Reels trip with every notification. I also felt that the Kindle has evolved into a device that is more relevant to students and researchers. As I read Wendy Doninger's On Hinduism, a version that has been adapted for the Indian audience, I could see all the highlights and bookmarks others had added to the book. You can see the popular highlights on the books and get to that segment in one tap. The Go-To tab lets you skim through a book by listing all the chapters on top of the page you are on. Plus, you can see the book's progress and now also show time on top of the page so that you don't lose track. Like before, you can mail yourself PDF and e-book files that can then be consumed on the Kindle. Also, there is a browser on which you can open websites like and read articles like you would on a phone or tablet. As expected, this browser has limited capabilities, and you cannot load videos or animations — also; there is no speaker on the Kindle. But I loved how you can bookmark pages here and come back to them when you are maybe on a flight. I have over the past couple of years felt that the Kindle is not as popular as it used to be. Even I don't use mine as much as I used to before thanks to the smartphone. I use Audible more now, listening to books as I go for my daily walks than sitting down to read like before. Also, there is always the Kindle app on the phone and iPad to turn to. But with this review, I realised how the Kindle might find new ground thanks to how distracting our smartphones have become. Buy the Kindle if you love reading or have to read for a living. You will find all the knowledge in the world as well as all the focus you can muster. Nandagopal Rajan writes on technology, gadgets and everything related. He has worked with the India Today Group and Hindustan Times. He is an alumnus of Calicut University and Indian Institute of Mass Communication, Dhenkanal. ... Read More
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Business Standard
3 days ago
- Business Standard
Kindle Paperwhite 2025 review: More screen, more speed, same reading focus
Priced at Rs 16,999, the 12th generation Kindle Paperwhite retains its spot as the best go-to e-book reader, offering meaningful upgrades over its predecessors New Delhi Having used the 10th-generation Kindle Paperwhite in the past, the idea of more screen real estate for reading instantly piqued my interest. With the 12th-generation model, Amazon has turned that into reality, thanks to a larger 7-inch E Ink display. But the upgrade isn't limited to size alone—Amazon also claims improved contrast and up to 25 per cent better performance. The question is: do these changes actually translate into a better reading experience? I've been using the new Kindle Paperwhite for the past few weeks, and here is what I found. Kindle Paperwhite (12th generation): Reading experience The 12th-generation Kindle Paperwhite features a 7-inch E Ink Carta 1300 display with a pixel density of 300 PPI. The upgrade from the 6-inch screen on the previous model I used feels like a meaningful one—more words now fit on the screen at once, making for a more immersive reading session. Thankfully, the increase in size has not compromised comfort. The device remains lightweight and easy to use one-handed. The matte-textured back and rounded edges further enhance grip and handling. Amazon says this is the highest-contrast Kindle display yet, thanks to its oxide thin-film transistor tech. While reading standard e-books doesn't immediately highlight the contrast improvements, the difference becomes more noticeable when viewing PDFs with graphics or reading comics. Despite being a black-and-white panel, visuals appear sharper and it's easier to distinguish between different shades of grey. Amazon Kindle Paperwhite 12th generation (2025) For readers who prefer warmer tones during long sessions, the new Paperwhite includes an adjustable warm light. Accessible via a zero to 24 slider in the quick settings panel, this lets you tune the amber LED lighting to achieve a softer, more paper-like yellow hue. Personally, I prefer the crispness of the white tone, but having the option to fine-tune the warmth gives readers more flexibility. The Kindle Paperwhite also offers multiple levels of adjustable brightness. Even at its lowest setting, the display remains readable in dim conditions. For outdoor reading, the maximum brightness holds up well, ensuring comfortable use in sunlight. Kindle Paperwhite (12th generation): Performance and features While it's difficult to measure performance on a Kindle in traditional terms, Amazon's claim of a 25 per cent speed improvement does hold up in real-world use. The device feels noticeably snappier, with faster page turns and more responsive navigation in the Home and Library sections. The 12th-generation model also handles tasks like pulling down the quick settings panel and loading books more swiftly. Most of the hardware remains unchanged from the previous generation — including 16GB of onboard storage, 9W charging support via USB Type-C, and dual-band Wi-Fi (2.4 GHz and 5 GHz). One small yet thoughtful tweak: the power button is now placed more centrally at the bottom, which greatly reduces accidental presses during one-handed use. All the best built-in features return, including quick access to the dictionary, Wikipedia, and translation tools. These additions genuinely enhance the reading experience — especially for first-time Kindle buyers. You can simply tap and hold any word in an e-book (or even in a manually added PDF) to bring up a floating menu that offers a definition, relevant Wikipedia entries, and instant translation to other languages. The Kindle Paperwhite also includes VoiceView — an accessibility feature designed for users with visual impairments. It provides spoken feedback as the user touches text on the screen. While the device doesn't have built-in speakers, audio is accessible through paired Bluetooth headphones or speakers. Additional customisation options include dark mode, support for multiple dictionaries, and the ability to switch between different language keyboards. As with past models, you can still sideload content if you prefer not to stay within the Kindle store ecosystem. The device supports content transfers through third-part Send-to-Kindle apps, email, or direct USB-C connection from a PC or smartphone — and sideloaded content shows up on the home screen immediately. That said, the software can sometimes feel restrictive, with aggressive book recommendations and a lack of broader functionality. A full-fledged web browser, for instance, would have been a welcome addition. Kindle Paperwhite (12th generation): Battery Battery life is easily one of the Kindle Paperwhite's strongest suits. After over a week of daily use, the battery level had only dropped to around 60 per cent. While the device doesn't support fast charging, it's hardly an issue — primarily because you don't need to charge it very often. When I eventually did plug it in, it took about an hour and a half to go from 43 per cent back to full charge. Kindle Paperwhite (12th generation): Verdict Priced at Rs 16,999, the 12th generation Kindle Paperwhite stands out as one of the best go-to e-book readers currently available — thanks to the robust Kindle ecosystem, a wide selection of books, and support for useful features and accessories. The ability to sideload content is a welcome bonus that adds to its flexibility. While the price might seem a bit steep for a device focused solely on reading, it's a fair trade-off for avid readers who want the freedom to carry their entire library without compromise. For those upgrading from older models, the 2025 edition is a worthwhile step up — particularly if you're coming from the 10th generation or earlier.
India Today
24-05-2025
- India Today
Amazon Kindle Paperwhite 12th Gen (2025) review: Just a really good reading device
I never imagined being the kind of person who would ever get into the habit of reading books digitally every night. But then, here we are. After trying out the entry-level Kindle (2022 model) some time back, I understood the hype, why so many people stick to these devices (and keep coming back for more) after a chance - or sometimes deliberate - encounter. It completely changed the way I read. I found myself picking up books more often. Best thing: it got me reading more, sometimes for hours at a stretch - and I loved every bit of I have the 2025 Kindle Paperwhite, and it feels like a genuinely good upgrade. I'm reading Ikigai Kaizen, and going forward, I plan to build a digital manga shelf with Dragon Ball Super Volume 15 as the first addition. I am excited, and this new Kindle feels like a device I want to keep using, not because I have to review it, but because it makes reading easier and more enjoyable (than everything that has come before it).First, the core specs Let's quickly get the basics out of the way. The Kindle Paperwhite 12th Gen comes with:— A 7-inch glare-free e-ink display— 300 ppi resolution— Adjustable warm light— 9W USB-C charging— IPX8 waterproof rating— 16GB storage (11.5GB usable)The Kindle Paperwhite 12th Gen weighs 211 grams, which is light enough for one-handed use. Battery life is rated for up to 12 weeks with light use, and in my experience so far, that number doesn't feel exaggerated. It can definitely go the feel-good upgradeadvertisementThe Kindle Paperwhite 12th Gen instantly feels like a step up from the base Kindle I was using. It is a big jump from its predecessor, too, even more so because there has been a big gap between that and this one in terms of launch window. One can only speculate why Amazon took so long to upgrade, but that is a discussion for another large 7-inch screen means more words per page, and it's something you notice right away if you're coming from an entry-level Kindle. Next to its predecessor, the increase is marginal, which is okay given the size feels just right. It doesn't feel heavy or bulky and fits easily in one back panel has a rubber-like matte finish that feels far better than the plain plastic back on the Kindle 2022. That used to pick up micro-scratches — not deep ones, but enough to look worn out quickly. This texture feels grippy and much more premium. I just hope the rubber doesn't peel off with time. But so far, so good.A screen that simply worksThe screen on the Kindle Paperwhite 12th Gen feels comfortable to read on, especially over long sessions. Even with brightness set to zero, the screen remains perfectly readable in most indoor conditions. And whenever you do need to tweak it, there are 24 levels to play I particularly like is the warmth adjustment — I've set it to change automatically based on sunset and sunlight, and it's been a big help during nighttime reading. The amber tone really helps reduce eye strain and makes the screen feel easier on the eyes, especially compared to traditional phone or tablet the bezels are almost flush with the display, which gives it a cleaner look and makes wiping it down easier. It might sound like a small detail, but it adds to the overall sense of it like in day to day?For me, reading on the Kindle Paperwhite 12th Gen has become a nighttime routine. I read for about half an hour to an hour every night before bed. And in these past two weeks, I've barely seen the battery level drop. After I unboxed it, it had about 45 per cent battery. Then I charged it last week. And after a week of reading, the battery still hasn't dropped below 80 per cent. Told you — that 12 weeks of battery life doesn't feel exaggerated at yes, the Paperwhite 12th Gen — just like the older Kindle I used — charges over USB Type-C, which means I can use my phone charger instead of hunting for a separate cable. Thank god these devices don't have proprietary thing I've noticed is how responsive this Kindle feels. Page turns are slightly quicker compared to the older model, and it also feels smoother when navigating through menus. It's not a dramatic leap, but it's one of those quality-of-life upgrades that make a difference over memory, and why it's worth itA big reason I never wanted to give up on the old Kindle was to build a digital manga collection. With the Paperwhite 12th Gen, I'm definitely looking forward to fulfilling that dream. For those who don't know, physical manga books are expensive and take up a lot of space — especially if you're someone like me who is planning to collect Dragon Ball Super Volume 15 and onwards.I think, with this Kindle, I can store a bunch of volumes and read them without straining my eyes. The 300 ppi display makes text look sharp, and while it's all in black and white, the clarity is surprisingly good. Plus, the 11.5GB of usable storage on my unit is enough for most of my reading needs — at least for to the Kindle 2022, the Paperwhite 12th Gen feels like less of a compromise, which was mostly expected. That earlier model was great for testing the waters — lightweight, affordable, and sharp enough. But this one? It feels like a Kindle I'd actually want to invest in and keep using for years. Next to the older Paperwhite, the improvements are noticeable, you get the Kindle Paperwhite 12th Gen?If you already enjoy reading on a Kindle and want something more comfortable and polished, the Paperwhite 12th Gen is an easy recommendation. And if you're new to e-readers, this might just be the one that turns you into a regular is priced at Rs 16,999, which is around the same ballpark figure as the last model, and since that came out in 2021, Amazon should be given some credit for not increasing the prices at a time of great geopolitical and macroeconomic I like most about the new Paperwhite is that it doesn't demand anything from you. You don't have to charge it every day. You don't have to worry about eye strain. You don't even have to think about using it. You just read. And that's the best compliment I can give the end, the Kindle Paperwhite doesn't try to be more than what it is. It's just a really good reading device. And sometimes, that's all you need.
Mint
14-05-2025
- Business
- Mint
When digital address books become memory keepers
Saving addresses on apps has added fluency to Megha Bhatnagar's love language of gifting. A quick search for a PIN code in the top address bar of food delivery, quick commerce, or e-commerce apps brings up the addresses of her relatives, from Kanpur to Gwalior and beyond, that she has saved beforehand. Just a tap to select the desired address, and she's ready to send everything from Rakhis to no-occasion gifts at a moment's notice. 'Earlier, sending gifts to extended family in different cities meant days of planning—asking around the neighbourhood if someone was headed that way, or queuing at the post office to courier a parcel," says the 50-year-old retired school teacher from Agra. Now, with a few taps and an autofill, care and affection travel faster than ever. The digitisation of address books has transformed locations from static coordinates into living proxies of connection, memory, and meaning. How we store and use addresses online has arguably pushed consumer internet services—from e-commerce and q-commerce to hyperlocal delivery and travel platforms—to rethink and refine how they integrate address-related experiences into their platforms. Over the last few years, consumer internet platforms have built more nuance into how addresses are used. Food delivery apps like Swiggy, Zomato now let users add voice instructions along with addresses to aid delivery personnel, and set address-specific preferences like including or skipping cutlery. You can even share addresses from apps like Zomato or Swiggy and their quick commerce counterparts, such as Blinkit and Instamart, with users outside the platform, allowing the recipient to automatically save the shared address to their address book on the respective apps. Also read: Kindle Paperwhite (12th Gen): A familiar classic, refined for 2025 E-commerce platforms like Amazon ask users to specify whether an address is of home or office to optimise delivery hours. Some even allow address changes after orders are placed, particularly for longer-duration deliveries. Deepthi B, a marketer from Bengaluru, has around 8–9 addresses saved on food delivery apps. 'If we're especially close, I'll even save their office address—I like sending home-cooked meals or surprise treats on particularly stressful days," she says. What she values most is the option to use her number instead of the recipient's when placing an order at their address. 'It helps if I know they're already overwhelmed or when I want to keep it a surprise." For Phalgun Guduthur, a 34-year-old product manager who also runs an Airbnb in Bengaluru, saved addresses serve a more functional purpose. When new guests check in, he shares the property address via apps like Swiggy and Zomato, making it easier for them to auto-save it on the app and order food and groceries from their quick commerce counterparts. 'Google Maps has the most addresses saved for me, mostly as lists, which I often share with friends and guests," he adds. Digital address books can carry emotional weight, too. 'I've had to remove some addresses because they brought back sad memories—old relationships, bad workplaces," says Guduthur. Yet, some addresses are harder to part with. Shreya Punj, a Delhi-based content creator who works in publishing, still holds on to her grandparents' address. 'We lost my nana-nani recently, and I haven't had the heart to delete their address from the apps. I'm afraid I'll forget it," she says. She has 21 addresses saved on food delivery apps, and every address tells a story. 'You can see which friends are the close ones, friends whose home I treat like my own and often send sweet treats to. Then there's family: parents, in-laws, an older relative who won't order anything, so I place orders on their behalf, addresses of people my parents want to send mithaai to every year, and of course, my own home." The address interface on most apps still leaves much to be desired. Aditya Mohanty, co-founder of The Product Folks, a community of tech product professionals, highlights a persistent UX flaw, particularly on food delivery platforms. 'The process of setting a PIN is frustrating," he says. 'Since many users struggle to pinpoint their exact location on the map, they drop the pin roughly and rely on the typed address to compensate. That mismatch often results in delivery errors." Last year, Ola users heavily criticised its in-house navigation system, Ola Maps, for inaccuracies. Mohanty also points to issues with autofill, which users tend to experience, especially when ordering from D2C brands via Instagram. 'You type the building name and expect the rest of the address to auto-complete. But in a country like India, where addresses vary so widely, this system, meant to boost efficiency, often ends up creating more confusion." However, the version of these apps used by the gig economy workforce is evolving, says Shaik Salauddin, founder president of the Telangana Gig and Platform Workers Union (TGPWU) and national general secretary of the Indian Federation of App-Based Transport Workers. 'Delivery personnel, especially those who frequent the same locations for quick commerce or food delivery, often add precise details, like '3rd floor, red gate, bell not working', to the backend system, which gets attached to that customer's profile to make future routing easier," he adds. While there are tools like Google Maps' Plus Codes, introduced in 2018, to offer alphanumeric identifiers for locations without formal addresses that fill crucial gaps in accessibility, Salauddin from Hyderabad makes a broader point: Gig workers are not just passive actors in but are helping co-create the digital address infrastructure. 'It also means our addresses are becoming more dynamic, less about formal postal correctness and more about functional accuracy as defined by the people navigating to us," he notes. The shift from physical to digital addresses has not only changed how we reach places, but also how we remember and explain them, often leading to unintended chaos as well as comedy. For SG (name initialised for privacy), 31, a resident of The Address in a suburb of eastern Mumbai, the irony of her home's name regularly causes mix-ups with cab drivers. 'It's super confusing on apps like Uber and Ola," she says. 'They'll call and ask, 'What's the address?' and I'll say, 'The Address,' and they'll go, 'Yes, what is it?!'" she laughs. She refers to places being named in similar self-referential ways, like That Bangalore Place or That Art Place in Bengaluru. Jokes aside, SG says digital navigation has significantly affected her spatial memory. 'I can still recall convoluted walking routes from my childhood, but not places I've been to in the Maps era, even if I frequently visit them," she says. Bhatnagar, from Agra, who has lived through the shift from analogue to digital, echoes this sentiment. 'Earlier, you memorised addresses and relied on visual cues—like 'the house near the water tank'. That kind of spatial memory is fading now," she says. 'Every family had one person who kept a physical address diary, and everyone turned to them when it was time to send wedding cards." Bhatnagar herself once had 70–80 addresses meticulously noted in her diary. On her apps today? Just nine. Perhaps telling of how digital convenience may have not only shrunk our memory but also our social map. The Google Maps universe 2018 | Plus Codes, alphanumeric identifiers for places without formal addresses 2022 | India-first feature allowing users to use their current location to find the Plus Codes address for their home 2023 | Address Descriptors to help provide landmarks around a location pin 2024 | Address Validation API, machine learning prediction model that auto-fills complete addresses Also read: Can AI replace children's book illustrators?
Mint
13-05-2025
- Mint
Kindle Paperwhite (12th Gen): A familiar classic, refined for 2025
If you are among those looking to replace an old Kindle device, the wait is finally over. After months of speculation about why Amazon was not dropping the latest version of its popular e-reader in India, as we reported back in February, the 12th generation model is now available in India—a new device after over three years. While e-readers are not like smartphones that you feel compelled to replace with newer, shinier devices every year and are mostly functional gadgets that you need for just one thing, they do wear out—many users report issues with the battery after a few years of use, some have problems with the backlight, and others face a device that has simply bricked. So the news that new Kindle devices—not refurbished ones, not alternatives like the Kobo e-reader—are finally available to purchase is great for bibliophiles in India. The question is: Has Amazon meaningfully advanced the Paperwhite experience, or is this simply another subtle iteration in a long line of incremental upgrades? For readers who have already embraced e-books, the new Kindle Paperwhite delivers small but useful improvements—without disrupting the core experience that has kept Kindle loyalists invested. However, for those seeking a revolutionary shift, the upgrade might feel more like fine-tuning rather than transformation. Refinements over reinvention Amazon's latest iteration of its popular Paperwhite series doesn't scream reinvention. Instead, it whispers refinement At first glance, nothing looks dramatically different—the Kindle Paperwhite maintains its signature minimalist aesthetic, with a matte-finish back, flush display, and lightweight build. It's sleek, unobtrusive, and designed to fade into the background so the words on its screen remain the focus. The slimmed-down bezels surrounding the display contribute to a modern aesthetic and makes holding the device much more comfortable. It is easy to grip during prolonged reading sessions, whether curled up on a couch or commuting on a train. The heart of any Kindle device is the reading experience, and Amazon continues to make small but meaningful improvements with each new iteration. The 7-inch glare-free display is a slight increase from the previous generation, but it's noticeable enough to provide a more immersive reading experience while maintaining portability. The 300ppi resolution ensures crisp, ink-like text, making it effortless to lose oneself in a book, whether in the harsh afternoon sun or under dim bedside lighting. The addition of adjustable warm light enhances nighttime reading, allowing users to shift screen hues for a more comfortable experience, especially for extended reading sessions. Amazon claims that page turns are now 25% faster, a claim that holds up in real-world use. The device feels more responsive and navigating through books and menus is much smoother and more fluid, especially if you have used older generation Kindle devices. And while e-ink technology will never match the instantaneous responsiveness of a smartphone or tablet display, the improvements are quite significant contributing to a more enjoyable reading experience. Also read: Can AI replace children's book illustrators? Amazon claims up to 12 weeks of battery life on a single charge, based on a half hour of reading per day. While I haven't had a chance to test the device for that long and, of course, actual battery longevity depends on reading habits, wireless connectivity, and brightness settings, it is obvious that this is a device that you don't have to charge too often or worry about when you are on a long trip. Like in the past, there's IPX8 water resistance that can take care of accidental splashes and even brief submersion. Afterall, Kindle is a great device to unwind with by the pool or at the beach. The new Paperwhite comes with 16GB of storage, double the capacity of its predecessor. While I've never had storage anxiety on a Kindle, but maybe it will appeal to those who really like to always keep a large library of books on their device or, like me, suffer from tsundoku, a Japanese term that describes the habit of buying books and letting them pile up unread. Beyond the hardware While the hardware upgrades are important, the true strength of the Kindle ecosystem lies in the seamless integration of hardware, software, and content. Amazon's Kindle Store remains the dominant force in the e-book market, offering a vast selection of titles across every imaginable genre—and across several Indian languages. The store is easy to navigate, but the ability to purchase and download books directly from the device is quite a kerfuffle now. You can neither use Amazon Pay balance to buy books as was the case before nor use your saved credit card. The only viable option then is UPI, which would mean picking up your smartphone anyway. The Kindle software offers several features that enhance the reading experience. These include adjustable font sizes and styles, customizable margins, built-in dictionaries, and the ability to highlight and annotate text. There's also the Whispersync feature which seamlessly syncs your reading progress across multiple devices, allowing you to pick up where you left off, whether you're reading on your Kindle, smartphone, or tablet. There's nothing new here, but the sum of all these parts makes for a delightful whole when it comes to the reading experience and defining how e-books trump physical books. Additionally, if you are an Amazon Prime member, you can access a rotating catalogue of select e-books at no additional cost. Or you can subscribe to Kindle Unlimited ( ₹169.00/month) that offers access to an extensive digital library of over 20 lakh e-books. For accessibility needs, the Kindle Paperwhite also includes a screen reader to provide spoken feedback when you touch items on the screen. The verdict The new Kindle Paperwhite stays true to its identity. It refines an already stellar product, and the thoughtful improvements make reading more comfortable and accessible. At ₹16,999, the all-new Kindle Paperwhite is a tad expensive than what these devices used to cost a few years ago. But it's also a device that lasts for years like a reliable companion. If you already own the Kindle Paperwhite (11th Gen), the upgrades in the 12th generation are quite practical; however, if you're expecting a groundbreaking change, this iteration might not feel significant enough to justify an upgrade. For first-time Kindle users or those transitioning from older models, this device represents a worthwhile investment offering a premium and distraction-free reading experience. The Kindle, of course, represents Amazon's walled garden. You can still sideload content, including e-books and PDF documents, but it isn't as seamless as it is on Kobo e-readers (for the same price as the new Kindle Paperwhite, you can get the Kobo Clara with a colour display). That said, while Kindle pigeonholes you into fewer options, it definitely offers a more evolved and seamless experience than Kobo, unless you are a power user and want to play around with the device beyond what's available out of the box. Also read: The best true wireless earbuds on a budget The beauty of the new Kindle Paperwhite lies in its quiet elegance and apposite reading experience. It doesn't demand attention. It doesn't try to dazzle. It simply allows the words to take centrestage, just the way it should be.
