07-05-2025
The LA Kings and Splitero Expand Strategic Partnership to Support Homeowners Across Southern California and Beyond
Renewed Multiyear Deal Brings Deeper Fan Engagement, Broader Brand Visibility, and Timely Home Equity Solutions to one of Splitero's Most Important Markets
LOS ANGELES, May 07, 2025--(BUSINESS WIRE)--Two-time Stanley Cup Champions the LA Kings and Splitero, the financial technology company that provides homeowners better options to access home equity, are renewing and expanding their strategic partnership. The multiyear renewal agreement, brokered by AEG Global Partnerships, reinforces Splitero's role as the LA Kings' Official and Exclusive Home Equity Partner, marking their shared commitment to serving Southern California homeowners with accessible, debt-free financial solutions. Additionally, the enhanced relationship provides Splitero with new opportunities for fan engagement, impactful education, and brand integration at a time when demand for smarter home equity options is at an all-time high.
"Splitero represents the kind of partner we value—innovative, consumer-first, and deeply invested in making a difference," said LA Kings President, Luc Robitaille. "Together, we're offering fans more than entertainment, we're delivering real value, and we're excited to grow this partnership for seasons to come."
With interest rates remaining high, inflation impacting everyday costs, and traditional credit tightening, many homeowners—especially in expensive markets like Los Angeles—are looking for alternative ways to access cash without sacrificing historically low mortgage rates locked in during prior economic cycles. This partnership comes at a pivotal time, offering thousands of Kings fans access to a powerful, underutilized financial tool: their own home equity.
With Splitero, fans are offered a differentiated alternative to traditional home equity loans or lines of credit. Through its innovative Home Equity Investments (HEIs), the company provides homeowners with a lump sum of cash in exchange for a portion of their home's future value—without requiring monthly payments, interest, or income verification. Its proprietary Maturity Match™ model aligns the HEI term with the homeowner's remaining mortgage timeline, offering unmatched flexibility to repurchase their equity share at any point within the term, penalty-free.
As the Official and Exclusive Home Equity Partner of the LA Kings, Splitero will be prominently integrated across multiple touchpoints during the NHL season. Fans can expect to see the brand featured on static dasherboards, LED ribbon boards, scoreboard halo signage, and digitally enhanced dasherboards during all home games at Arena, as well as during select nationally broadcast matchups. The company will also be embedded into the Kings' social media presence through recurring branded content, including the team's "Kings Keys" feature.
