Latest news with #Klipdrift
The South African
14 hours ago
- Business
- The South African
Klipdrift doubles down on SA Rugby support in new sponsorship deal
Klipdrift and SA Rugby have renewed their long-standing partnership, signing a new four-year deal that deepens the brand's role as the official brandy sponsor of South Africa's national rugby teams. The agreement extends Klipdrift's sponsorship of the Springboks, Springbok Women, and both men's and women's sevens sides, reaffirming the brand's presence in the local rugby scene. Klipdrift has been a familiar feature at rugby events for decades, from match-day braais to victory celebrations. The renewed partnership highlights a shared commitment to community, national pride, and South African identity. 'Klipdrift has been part of the rugby conversation for decades,' said SA Rugby CEO Rian Oberholzer. 'We value their continued support and the role they play in growing the game and connecting with supporters across the country.' This next phase of the partnership goes beyond visibility, reflecting Klipdrift's active engagement with rugby communities and fan culture. The brand is set to play an integral role in supporting both elite players and grassroots initiatives. Andrea Quaye, Marketing Director at Heineken Beverages South Africa, emphasised the cultural connection behind the deal. 'This agreement celebrates two brands deeply woven into the fabric of South African life. Klipdrift is about bringing people together, and few things unite South Africans like rugby.' The renewed sponsorship comes at a crucial time, as the Springboks gear up for their 2025 campaign, starting with a high-profile fixture against the Barbarians at Cape Town Stadium on 28 June. With growing global attention on South African rugby and increased local support, Klipdrift's backing ensures added momentum both on and off the field. The four-year deal strengthens SA Rugby's commercial foundation while aligning with Klipdrift's aim to remain embedded in South Africa's sporting and cultural identity. DO YOU ENJOY A KLIPDRIFT AND COKE WHEN WATCHING THE SPRINGBOKS? Let us know by leaving a comment below, or send a WhatsApp to 060 011 0211. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
The Citizen
15 hours ago
- Entertainment
- The Citizen
I say ‘Klippies', you say…?
'Name The Drink' is a tribute to the creativity and culture around South Africa's most beloved mix. South Africans are known for giving affectionate nicknames to everything we love – whether it's 'Durbs', a 'gwai', 'Tiger' or your best mate 'Chommie'. South Africa's official unofficial drink is part of that friendship circle, which is why every group of friends has its own nickname for it. Klipdrift wants to hear all the names you call your darling drink, which could score you a range of prizes, including tickets to Springbok games in South Africa and even a year's supply of Klipdrift for our favourite nickname's owner to share with their friends, with 'Must Be Klippies'. We're calling on all South Africans to share what you call it – because behind every nickname is a story that comes from a connection shared between friends. This Klipdrift campaign demonstrates the special place a Brandy & Coke holds, deep in the souls of its fans. It's the drink you introduce your international visitors to, bury deep in your suitcase when you travel to visit family & friends – and the one you reach for off the top shelf when it's time to chill with your mates as the national anthem stirs your soul and the smoke from the braai wafts through the air. The first bottle of Klipdrift, produced in 1938 at 8.02pm, was shared with a group of friendly neighbours, setting in motion a tradition that would spread across the country and around the world. Klippies fans can visit the dedicated 'Name The Drink' microsite to submit their nickname – and also explore a live feed of entries as they come in to see which names are trending across the country, and which are leaders in each province. Follow the lead of passionate Springbok supporters, Lionel & Prins as they offer some inspiration in two promotional films that could lead you on the path to a year's supply of Klipdrift. The Boks are ready to help spread the love, and a legend affectionately known as 'Brannas' is also waiting in the wings to help inspire you. Watch out for Klipdrift activations in-store and at stadia across South Africa from July to September, during the period when the Springboks play Italy, Georgia, Argentina, and Australia at home. The campaign will culminate in the release of a limited-edition range of Klippies & Cola Spirit Cooler cans bearing some of those nicknames. ''Name The Drink' is a tribute to the creativity and culture around South Africa's most beloved mix,' says Luwanda Mxhosana, Klipdrift Brand Manager 'Everyone has a name for their favourite drink, and we want to share that creativity, fun and sense of community with the country. It's an iconic combo that deserves an iconic nickname, and we want to honour the love that South Africans have for Brandy & Coke – and we're sure inspiration will strike after a double – or two.' Enter your nickname on the 'Must Be Klippies' microsite and follow the official Klipdrift social media handles on X, Facebook and Instagram for updates.
