16-05-2025
Koibird, Leslie Amon Team Up on Fruity, Fun Capsule
— Indie retailer Koibird and swimwear brand Leslie Amon are birds of a feather. The two brands have flocked together to create a summer travel-themed capsule for spring 2025.
'My collaboration with Koibird was inspired by the exotic charm of bananas, the freshness of margaritas and the sweetness of summer fruits, capturing the essence of warm, carefree days. Bright, joyful pieces designed to evoke moments of togetherness and holiday memories,' said Leslie Amon, founder of her eponymous swimwear line.
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The 10-piece collection includes yellow-hued dresses, pajamas, and crochet beachwear, some of which include playful fruit motifs.
'Leslie has been a Koibird partner since our inception; our clients love her unique take on resortwear,' said Shereen Basma, Koibird's chief product officer.
'We were keen to retain that individuality and create a full summer capsule that would cover most eventualities. Simple pieces that work hard for you when you're away; I love that all the styles can be mixed to create different feel-good looks,' she added.
While the retailer recently stepped away from e-commerce, the collection is available to shop online at and ranges in price from $160 for a crochet miniskirt to $610 for an ombré dress.
As reported, the luxury concept shop's founder and creative director, Belma Gaudio, said that e-commerce hasn't been working for the business, and instead is focusing her resources on the physical store at 62 Marylebone Lane.
'Our store is about magic. It's about stepping into a beautifully curated space, experiencing the brands, having that in-person experience with the team, learning about our designers and their stories. You can't do that online, no matter how much money we've spent with an editorial blog, direct mail and customer letters, you just cannot replicate that online,' she said.
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