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Time of India
06-05-2025
- Entertainment
- Time of India
'Lovely Runner' star Byeon Woo Seok, ASTRO's Cha Eun Woo dominate May Ad model rankings — see who else made the list
As with each month, the Korean Business Research Institute has unveiled its brand reputation rankings for advertisement models for May. Based on big data collected from April 2 to May 2, the rankings reflect a comprehensive analysis of consumer behavior. The institute measured each model's brand value by evaluating participation, communication, media presence, and social influence to calculate their overall brand reputation index. Byeon Woo Seok The actor is currently gaining massive popularity from Lovely Runner, maintained his position at No. 1 for May. He earned a brand reputation index of 1,589,864, continuing his reign at the top for a seventh consecutive month. Lee Jung Hoo Baseball star Lee Jung Hoo made a powerful debut on the list, claiming the second spot with a brand reputation index of 1,403,456, reflecting his rising influence both on and off the field. Lim Young Woong Trot sensation Lim Young Woong ranked third in the May brand reputation rankings, earning a brand reputation index of 1,380,881. His steady popularity across age groups and platforms continues to reflect in his commercial influence. Son Heung Min Football icon Son Heung Min secured the fourth position with a brand reputation index of 1,280,053. His consistent performance both internationally and domestically keeps him among Korea's most marketable stars. Cha Eun Woo ASTRO member and popular actor Cha Eun Woo secured the fifth spot with a brand reputation index of 1,038,112, continuing his streak as one of Korea's top advertisement models. Top 30 Advertisement Model Brand Reputation Rankings for May: 6. BLACKPINK 7. Kim Do Yeong 8. BTS 9. PSY 10. Park Bo Gum 11. Park Eun Bin 12. Lee Byung Hun 13. IVE 14. Jun Hyun Moo 15. Gong Yoo 16. SEVENTEEN 17. Lee Chan Won 18. Lee Jung Jae 19. Young Tak 20. Yoo Jae Suk 21. Faker 22. Kim Jong Min 23. Choo Sung Hoon 24. Park Hyung Sik 25. Ji Ye Eun 26. Son Suk Ku 27. aespa 28. Ryu Hyun Jin 29. Shin Yubin 30. Shin Min Ah For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
Time of India
03-05-2025
- Entertainment
- Time of India
BTS paves the way in star brand reputation rankings despite group hiatus — here's who follows
Since 2022, there has been no group release from BTS. The seven members — Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook — enlisted in South Korea's mandatory military service but kept their fandom, known as ARMY, engaged through solo releases. Despite the hiatus, it seems there's no stopping the world's top boy group. The Korean Business Research Institute recently published its star brand reputation rankings for the month of April, and unsurprisingly, BTS made an appearance — and even topped the list. The rankings were based on an analysis of media coverage, consumer engagement, interactions, and community awareness, using big data collected between March 29 and April 29. BTS The global superstars took the top spot this month with a brand reputation index of 8,639,155, marking a 19.99 percent increase in their score since March. They are expected to reunite as a group in June, and ARMY is eagerly anticipating their comeback. Lim Young Woong The solo artist took second place with a brand reputation index of 7,846,690, reflecting a 12.99 percent rise since last month. Known for his massive and dedicated fanbase, the trot singer tends to dominate the charts for weeks whenever he releases new music. BLACKPINK The four-member girl group — Jisoo, Jennie, Rosé, and Lisa — climbed to third place with a brand reputation index of 6,184,452 for April. They are also set to make a comeback soon, as YG Entertainment has already announced their upcoming world tour dates. Lee Jung Hoo The baseball star is sitting on the fourth place after securing 101.75 percent increase in his brand reputation index. This brought his total to 6,049,222 for the month of April. As a center fielder, he has been actively playing for the San Francisco Giants. BIGBANG The second-generation group ranked fifth with a brand reputation index of 6,045,322. Originally a five-piece, they now have three active members — G-Dragon, Taeyang, and Daesung — who have each been releasing solo music for quite some time. Check out the other artists that made the cut 6. IVE 7. Son Heung Min 8. Lee Byung Hun 9. Yoo Jae Suk 10. SEVENTEEN 11. Park Hyung Sik 12. Kim Yeon Koung 13. Son Suk Ku 14. Ryu Hyun Jin 15. Kim Jong Min 16. aespa 17. PSY 18. Kim Jong Kook 19. ASTRO's Cha Eun Woo 20. Choo Sung Hoon 21. Kang Daniel 22. SHINee 23. Lee Chan Won 24. (G)I-DLE 25. Kim Do Yeong 26. Lee Jung Jae 27. Byeon Woo Seok 28. OH MY GIRL 29. NCT 30. Go Youn Jung For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
Time of India
02-05-2025
- Entertainment
- Time of India
'Buried Hearts' star Park Hyung Sik tops April's brand rankings; these K-drama actors follow close behind
Like every month, April had its fair share of standout K-dramas that captured everyone's attention. From crime thrillers to melodramas and romance, the world of K-drama offered a bit of everything. So when the Korean Business Research Institute released this month's brand reputation rankings for actors, it came as no surprise that the Top 5 were familiar names. The list was compiled based on a comprehensive analysis of media coverage, audience participation, online engagement, and community buzz for 100 actors who appeared in dramas, films, or OTT content between March 22 and April 22. Let's have a look at the Top 5 and who else follows. Park Hyung Sik The idol-turned-actor claimed the top spot with a brand reputation index of 5,118,609. He recently starred in SBS's hit mystery thriller Buried Hearts , where he played the character Seo Dong Ju — a powerful executive at a major conglomerate. He became entangled in a dark web of embezzlement, revenge, and betrayal. Lee Byung Hun On the second place is Lee Byung Hun who recently made waves with his latest box office hit The Match . He has a brand reputation index of 4,622,583. His film brings to life the legendary baduk (go) showdown between master player Cho Hun-hyun (played by Lee Byung Hun) and his protégé Lee Chang-ho (Yoo Ah-in). Park Eun Bin She ranked third with a brand reputation index of 3,753,711 after she recently headlined the medical thriller Hyper Knife . The series explores the intense dynamic between a neurosurgeon Choi Deok-hee (Sol Kyung-gu) and his former student Jung Se-ok (Park Eun Bin). The tension between mentor and protégé reaches a dramatic climax in the show's gripping episodes. Ha Jung Woo Landing in fourth spot with a brand reputation index of 3,428,029 is Ha Jung Woo. He returned to the director's chair with Lobby, marking his third directorial feature. In the film, he also stars as Chang-wook, a startup CEO who enters the murky world of golf-based lobbying to secure a ₩4 trillion government project. The film also features Park Byung-eun, Kang Mal-geum, and Kim Eui-sung in key roles. Seo Kang Jun The actor came in fifth with a brand reputation index of 3,265,303. He recently grabbed everyone's attention with his performance in Undercover High School. He played the role of a National Intelligence Service (NIS) agent who went undercover as a student. The drama gained popularity with viewers praising its compelling storyline and strong performances. Top 30 actors 6. Go Youn Jung 7. Lee Jun Hyuk 8. Choo Young Woo 9. Park Bo Gum 10. Jung Hae In 11. Mun Ka Young 12. Jung Jae Kwang 13. Lee Soo Kyung 14. Park Ji Hoon 15. Lee Da Hee 16. Kang You Seok 17. Choi Dae Hoon 18. Uhm Ji Won 19. Lee Je Hoon 20. Hong Hwa Yeon 21. Shin Si Ah 22. Hyun Bong Shik 23. Choi Hyun Wook 24. Son Suk Ku 25. Ju Ji Hoon 26. Lee Dong Wook 27. Roh Jeong Eui 28. Gong Seung Yeon 29. Lee Joo Bin 30. Gong Yoo
Time of India
01-05-2025
- Entertainment
- Time of India
'Buried Hearts' star Park Hyung Sik tops April's brand rankings; these K-drama actors follow close behind
Like every month, April had its fair share of standout K-dramas that captured everyone's attention. From crime thrillers to melodramas and romance, the world of K-drama offered a bit of everything. So when the Korean Business Research Institute released this month's brand reputation rankings for actors, it came as no surprise that the Top 5 were familiar names. The list was compiled based on a comprehensive analysis of media coverage, audience participation, online engagement, and community buzz for 100 actors who appeared in dramas, films, or OTT content between March 22 and April 22. Let's have a look at the Top 5 and who else follows. Park Hyung Sik The idol-turned-actor claimed the top spot with a brand reputation index of 5,118,609. He recently starred in SBS's hit mystery thriller Buried Hearts, where he played the character Seo Dong Ju — a powerful executive at a major conglomerate. He became entangled in a dark web of embezzlement, revenge, and betrayal. Lee Byung Hun On the second place is Lee Byung Hun who recently made waves with his latest box office hit The Match. He has a brand reputation index of 4,622,583. His film brings to life the legendary baduk (go) showdown between master player Cho Hun-hyun (played by Lee Byung Hun) and his protégé Lee Chang-ho (Yoo Ah-in). Park Eun Bin She ranked third with a brand reputation index of 3,753,711 after she recently headlined the medical thriller Hyper Knife. The series explores the intense dynamic between a neurosurgeon Choi Deok-hee (Sol Kyung-gu) and his former student Jung Se-ok (Park Eun Bin). The tension between mentor and protégé reaches a dramatic climax in the show's gripping episodes. Ha Jung Woo Landing in fourth spot with a brand reputation index of 3,428,029 is Ha Jung Woo. He returned to the director's chair with Lobby, marking his third directorial feature. In the film, he also stars as Chang-wook, a startup CEO who enters the murky world of golf-based lobbying to secure a ₩4 trillion government project. The film also features Park Byung-eun, Kang Mal-geum, and Kim Eui-sung in key roles. Seo Kang Jun The actor came in fifth with a brand reputation index of 3,265,303. He recently grabbed everyone's attention with his performance in Undercover High School. He played the role of a National Intelligence Service (NIS) agent who went undercover as a student. The drama gained popularity with viewers praising its compelling storyline and strong performances. Top 30 actors 6. Go Youn Jung 7. Lee Jun Hyuk 8. Choo Young Woo 9. Park Bo Gum 10. Jung Hae In 11. Mun Ka Young 12. Jung Jae Kwang 13. Lee Soo Kyung 14. Park Ji Hoon 15. Lee Da Hee 16. Kang You Seok 17. Choi Dae Hoon 18. Uhm Ji Won 19. Lee Je Hoon 20. Hong Hwa Yeon 21. Shin Si Ah 22. Hyun Bong Shik 23. Choi Hyun Wook 24. Son Suk Ku 25. Ju Ji Hoon 26. Lee Dong Wook 27. Roh Jeong Eui 28. Gong Seung Yeon 29. Lee Joo Bin 30. Gong Yoo For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
