Latest news with #KoreanFood
Associated Press
5 days ago
- Business
- Associated Press
Randall Park Stars in bibigo™'s New Campaign, Taking America on a K-Food Tour
BLOOMINGTON, Minn.--(BUSINESS WIRE)--Jun 5, 2025-- bibigo ™, the #1 Korean food brand in the U.S., 1 is inviting people to just ' bibigo™ for it' and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo 's collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts. This press release features multimedia. View the full release here: Randall Park featured in bibigo's new campaign. bibigo has helped put Korean food on the map in the U.S. and is the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, bibigo 's popularity has soared in the past few years, thanks to its top-notch quality and unbeatable flavors, making consumers come back for more. Today, approximately one in seven American households regularly stock up on bibigo products. 2 'We're incredibly excited to launch the ' bibigo ™ for it' campaign, building on the growing appetite we've seen across America for Korean flavors. Beyond delicious food, this campaign is all about making Americans even more curious about the vibrant world of Korean cuisine,' says Federico Arreola Carrazco, VP of Marketing at Schwan's. 'We couldn't think of a better person than Randall Park to show just how effortlessly enjoyable K-food can be. Together, we aim to be the trusted guide for anyone looking to explore and savor the rich tastes of Korea.' This new campaign is a flavorful journey with Randall Park as he shares his fondness for bibigo products and unveils personal anecdotes with dry humor. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Randall illustrates how bibigo enables him to enjoy his favorite dishes right at home. 'Partnering with bibigo on this campaign feels like a full-circle moment for me,' said actor Randall Park. 'This project, celebrating Korean food, reminds me vividly of childhood lunches, where opening my home-cooked meals in front of my classmates felt like a vulnerable act. All self-consciousness and fear of judgment I experienced then now stand in stark contrast to the immense pride I feel today. To be able to participate in presenting the flavors of Korean cuisine with the entire nation is a profound opportunity to honor my heritage through dishes I grew up with. I hope all those kids who once judged me can now enjoy these incredible products and see me as the young visionary that I truly was.' The launch ofbibigo™'snew single serve bowls bibigo 's latest campaign officially debuts its new line of single serve bowls, representing a significant step in its ongoing mission to democratize K-food for Americans across the nation. Without having to leave home or knowing how to cook those recipes, these microwaveable single serve bowls offer a remarkably easy way to enjoy and discover beloved traditional meal options, ready in just a few minutes. The brand now features a complete range of home-cooked-style dishes, including Beef Bibimbap, Chicken Japchae Noodles, Spicy Sauced Dumplings, Chicken Bibimbap, Beef Japchae Noodles and Chicken Wonton Soup. Already known for its viral TikTok Steamed Dumplings and flavorful Mandu, as well as the vibrant tastes of Gochujang sauce, chewy Tteokbokki and savory SOBABA™ Chicken, bibigo now looks to open the door to an even richer world of Korean culinary experiences with this new product line. The ' bibigo ™ for it' campaign is currently rolling out across television and social media channels. Click here to watch the main campaign spot. These spots exemplify the brand's ongoing mission to introduce Korean cuisine to a wider international audience. This effort builds upon the recent appointment of popular K-pop group SEVENTEEN as their new global brand ambassadors, a move that extends bibigo 's established history of partnering with influential Korean figures worldwide. About bibigo™ Brand Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang ('CJ'), Korea's No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today's modern, non-stop lifestyles. That's why the name combines the Korean word 'bibim,' from a long cultural tradition of 'mixed' flavors, with the English word 'go.' The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand's signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan's Company. For more information, please visit View source version on CONTACT: Kristel Dupont PR Director, Rethink [email protected] KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA INDUSTRY KEYWORD: TV AND RADIO MEDIA MARKETING ADVERTISING COMMUNICATIONS FOOD/BEVERAGE RETAIL ENTERTAINMENT SOURCE: bibigo Copyright Business Wire 2025. PUB: 06/05/2025 08:06 AM/DISC: 06/05/2025 08:05 AM
Yahoo
5 days ago
- Entertainment
- Yahoo
Randall Park Stars in bibigo™'s New Campaign, Taking America on a K-Food Tour
The new tongue-in-cheek spots under the tagline "bibigo™ for it" encourage people to try Korean cuisine and its latest collection of delicious single serve, microwaveable bowls BLOOMINGTON, Minn., June 05, 2025--(BUSINESS WIRE)--bibigo™, the #1 Korean food brand in the U.S.,1 is inviting people to just "bibigo™ for it" and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo's collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts. bibigo has helped put Korean food on the map in the U.S. and is the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, bibigo's popularity has soared in the past few years, thanks to its top-notch quality and unbeatable flavors, making consumers come back for more. Today, approximately one in seven American households regularly stock up on bibigo products.2 "We're incredibly excited to launch the 'bibigo™ for it' campaign, building on the growing appetite we've seen across America for Korean flavors. Beyond delicious food, this campaign is all about making Americans even more curious about the vibrant world of Korean cuisine," says Federico Arreola Carrazco, VP of Marketing at Schwan's. "We couldn't think of a better person than Randall Park to show just how effortlessly enjoyable K-food can be. Together, we aim to be the trusted guide for anyone looking to explore and savor the rich tastes of Korea." This new campaign is a flavorful journey with Randall Park as he shares his fondness for bibigo products and unveils personal anecdotes with dry humor. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Randall illustrates how bibigo enables him to enjoy his favorite dishes right at home. "Partnering with bibigo on this campaign feels like a full-circle moment for me," said actor Randall Park. "This project, celebrating Korean food, reminds me vividly of childhood lunches, where opening my home-cooked meals in front of my classmates felt like a vulnerable act. All self-consciousness and fear of judgment I experienced then now stand in stark contrast to the immense pride I feel today. To be able to participate in presenting the flavors of Korean cuisine with the entire nation is a profound opportunity to honor my heritage through dishes I grew up with. I hope all those kids who once judged me can now enjoy these incredible products and see me as the young visionary that I truly was." The launch of bibigo™'s new single serve bowls bibigo's latest campaign officially debuts its new line of single serve bowls, representing a significant step in its ongoing mission to democratize K-food for Americans across the nation. Without having to leave home or knowing how to cook those recipes, these microwaveable single serve bowls offer a remarkably easy way to enjoy and discover beloved traditional meal options, ready in just a few minutes. The brand now features a complete range of home-cooked-style dishes, including Beef Bibimbap, Chicken Japchae Noodles, Spicy Sauced Dumplings, Chicken Bibimbap, Beef Japchae Noodles and Chicken Wonton Soup. Already known for its viral TikTok Steamed Dumplings and flavorful Mandu, as well as the vibrant tastes of Gochujang sauce, chewy Tteokbokki and savory SOBABA™ Chicken, bibigo now looks to open the door to an even richer world of Korean culinary experiences with this new product line. The "bibigo™ for it" campaign is currently rolling out across television and social media channels. Click here to watch the main campaign spot. These spots exemplify the brand's ongoing mission to introduce Korean cuisine to a wider international audience. This effort builds upon the recent appointment of popular K-pop group SEVENTEEN as their new global brand ambassadors, a move that extends bibigo's established history of partnering with influential Korean figures worldwide. 1 No. 1 Korean-style food brand in the U.S. based on dollar sales. 2 Circana: bibigo household penetration 15% in the latest 52 weeks, ending 5/18. About bibigo™ Brand Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang ("CJ"), Korea's No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today's modern, non-stop lifestyles. That's why the name combines the Korean word "bibim," from a long cultural tradition of "mixed" flavors, with the English word "go." The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand's signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan's Company. For more information, please visit Socialhttps:// View source version on Contacts Kristel DupontPR Director, Sign in to access your portfolio
Telegraph
22-05-2025
- General
- Telegraph
William Sitwell reviews Dongnae, Bristol: ‘The freshest spring shower of a feast imaginable'
It was a Damascene-like corrective. My mind and body altered, albeit on the single issue of fermented cabbage. For years I'd been swerving it. Firstly, because it involves cabbage, the vegetable that traumatised my childhood (overcooked as it was and force-fed to me) and then because it became trendy some 15 years ago. Suddenly, kimchi was everywhere. Every tattooed, unshaven mockney running a pop-up in London was serving it up. Korean food was in, crowned with a relish of cabbage, presumably dug into the ground at allotments in Hackney and then, suitably festering, brought to the surface, covered in chilli and bottled. All of sound mind – of which I was alone in the fashion-craven food world – declined it. But now, some years on, I find myself eyeing it on a table in a suburb of Bristol. The Korean revolution has now reached Chandos Road, and Dongnae, which means 'neighbourhood', offers a menu brimming with small plates, stuff from the charcoal grill, banchan (side dishes), shiksa (mains, essentially) and two puds. And a wonderfully colourful culinary experience it is too. While the outside is that of a classic Victorian shopfront, inside it's all minimal, handcrafted cabinetry, hardwood and white laminate tables, with slats screening the open kitchen. And the service is helpful and friendly, giving off that vibe you get from a university town where the students are still duped into thinking life holds some possibilities, jobs even. A starter of bream sashimi was as soft, translucent and tenderly flavoured as you might dream, and with excellent wasabi. And there were skewers of octopus and monkfish, tender and sweet in a glaze of gochucumin (a warming, devilish concoction pepped up with red chilli) and covered in crunchy chopped chives. I'd seen the word jellyfish on the menu so felt the urge to order what we would never eat at home. It came in the form of 'salted jellyfish naengchae', a salad with pork hock and Devon crab buddying up. While the crab added some sweetness, the ham and other leaves with their soft textures all conspired to camouflage the jellyfish, to mask – or indeed excuse – it. But find it I did. And all this I did selflessly so that you don't have to. I ate it in all its rubbery, chewy, seawatery glory. And, frankly, if you must know, I'd rather have been stung by it. Yet it was a segue to greatness, the centrepiece of which was wagyu beef – and not insanely priced – a strip loin from the grill presented on a handsome piece of firm wire mesh fixed in wood. The beef caressed the palate before melting. It was rich and satisfying and a dish that makes one simply admire a vegetarian for their willpower. It came with a host of little dishes: of sauce and raw garlic, chilli and verdant salad leaves. You could wrap it all up, adjust to your garlic/heat spec and stuff it all in. The freshest spring shower of a feast imaginable. Then came that kimchi, rich and hot and adding a deeply exotic texture to the table, and yet more – dongchimi – fresher and in brine. Both slapping me in the face for my history of churlish refusal. There was also deep-fried Korean chicken wings and a wonderful plate of asparagus in an eggy sauce, topped with milky trout roe. We finished with a rice pud, another childhood horror rectified to creamy glory with a tart jam of persimmon and a scattering of dried red beans. Dongnae, from price and vibe to design and flavour, is beautifully pitched.
Arabian Business
12-05-2025
- Business
- Arabian Business
EXCLUSIVE: Cupbop CEO reveals expansion plan, new Dubai menu flavours
Korean food brand Cupbop, known for its fusion of Korean flavours served in a cup, is setting its sights on regional growth. With an upcoming debut in Dubai soon and potentially 10 more stores in the pipeline, the Utah-born brand is also preparing to enter the Saudi Arabian market while expanding its footprint across the UAE. The launch will be accelerated in partnership with RMAL Hospitality. 'The Dubai partner company [RMAL Hospitality] wants to open more than 10 stores in Dubai and they want to take Cupbop to Saudi Arabia,' he revealed in an exclusive interview with Arabian Business. At the centre of this momentum is CEO Junghun Song, who believes that Cupbop's expansion is driven by a deep understanding of local palates and a commitment to delivering 'You know K-Pop is everywhere, K-Drama is everywhere, K-Movie, K-Beauty, K-Food, so right now they're [consumers] are really here for the Korean,' he emphasised. Cupbop plans to enter the Saudi Arabian market following its Dubai launch. While specific locations in the Kingdom have not been disclosed, Song confirms that the brand will work with its existing regional partner on the Saudi roll-out. The partnership will support key operational areas including logistics, staffing, and sourcing. Dubai menu to feature exclusive local flavours Song revealed that Cupbop's Dubai launch will feature a new menu distinct from its US offerings. 'Here [Dubai] is a little different Cupbop between US and UAE,' he said. 'We don't have a seafood menu in US, but we are creating the menu here.' Song explains that the Dubai-specific menu is designed to reflect local tastes – particularly the popularity of fried chicken and seafood. 'I saw you guys – you guys love the fried chicken,' he added. The brand is also introducing a spice scale system to cater to a range of heat preferences. 'We have a spicy level one to ten so you can control it,' Song said. 'I know so many Indian people live here, and I know they love spices… so we can feed you guys well with good spice.' Korean wave and Cupbop's cultural philosophy Cupbop's global rise coincides with a growing international fascination with Korean culture from music and dramas to fashion and food. For Song, this shift is deeply personal. Reflecting on Cupbop's early days, Song said, 'When I opened my first food truck 12 years ago, nobody knew anything about Korea. People used to ask, 'Are you from North Korea or South Korea?'' But now, he said, 'so many people want to try Korean food because they've seen it in dramas, in music videos they want to eat what BTS or Black Pink are eating.' At the core of the brand is what Song calls Bopsim culture, a philosophy grounded in three Korean words: Jeong – Korean love; a mix of affection and loyalty Deom – giving something extra to show Jeong Heung – fun, energy, and joy 'These three words are our philosophy,' Song explained. 'When people come in often, we don't just serve food. We say, 'Hey, don't pay for the mandu [Korean dumplings] – I'll give it to you,' or, 'You look tired – here's something extra on the side.' That's Korean love,' he affirmed. He recounted one memorable interaction, 'A mother sent us a video of her three-year-old daughter crying, saying 'I want Cupbop.' After seeing that, I drove the food truck to their house and made a surprise party. That's who we are.' Fast casual with staying power Since its founding as a food truck in Salt Lake City in 2013, Cupbop has grown into a global brand with over 64 stores, six food trucks, and multiple concession stands in the US -including at the Utah Jazz NBA Arena alongside more than 180 outlets across Indonesia. In 2024, the chain reported $64 million in revenue. 'You can hold the bowl one paper bowl, you can kiss, you can high five,' Song said, smilingly. 'Super convenient.'
