23-04-2025
Parle Products' new ad emphasises that the name matters
India's manufacturer of
biscuits and confectionery
,
Parle Products
has launched a new TVC for
Parle Marie
, aiming to carve a distinct space in the Marie biscuit segment.
With humorous narrative, the campaign highlights the importance of asking for the biscuit by its full name 'Parle Marie' making it the definitive choice for consumers during their tea breaks.
As the market leader with a portfolio including
Parle-G
,
Krack Jack
, and Hide & Seek, Parle is now set to further strengthen its presence in the Marie biscuit category, the company stated in a press release.
The new TVC captures relatable, everyday scenarios where the simple act of asking for a 'Marie' biscuit results in unexpected confusion.
The ad drives home a witty yet clear message: there's only one Marie biscuit worth asking for—Parle Marie. By highlighting these moments with humor and charm, the campaign ensures high recall value and connects strongly with Indian audiences across age groups.
This campaign marks a fresh chapter as the brand looks to deepen recall, drive sharper distinction from generic Marie offerings and strengthen its foothold in a cluttered space, it added.
Mayank Shah, vice president, Parle Products, said, 'With this campaign, we're taking a confident step forward to strengthen top-of-mind recall. The idea was to bring out a universal consumer insight in an engaging and humorous way, while clearly reinforcing that when it comes to Marie, it has to be Parle Marie.'
'The new campaign positions Parle Marie not just as a biscuit but as a brand worthy of being remembered and called by name - because in the world of
tea-time companions
, names matter, and Parle Marie is the one that truly stands out,' he added.
Watch the videos here:
