Latest news with #KristinaShinkareva
Mid East Info
27-05-2025
- Business
- Mid East Info
Kristina Shinkareva: Why Companies Choose the UAE for Technological Transformation
Since the late 2010s, the Emirates have done what many countries only proclaim: transformed from an oil exporter into one of the world's most advanced technology hubs. Just look at the numbers. According to GlobalData, the UAE's total ICT market will reach USD 67.3 billion by 2028. The digital transformation segment is expected to grow just as fast— a market value is forecasted up to USD 2.23 billion by 2029. But the real star is artificial intelligence: Middle East AI News estimates the national AI market will hit USD 46 billion by 2030. What is driving this explosive growth, and why are international corporations moving their R&D centres to Dubai or Abu Dhabi? Kristina Shinkareva, COO of Reputation House, explains. Digital strategy is not just slogans, but KPIs Success starts from the top. In 2017, the government launched the UAE Artificial Intelligence Strategy 2031 —a plan with clear metrics (AI's share in GDP, traffic reduction, automation of public services). A year later, the Dubai 10X initiative was introduced: every department was instructed to implement technologies 'as if we were ten years ahead.' The results speak for themselves—100% of visa procedures are now processed via a mobile app, and the DIFC Courts are testing blockchain for cross-border judgement enforcement. In November 2021, the UAE introduced its Digital Government Strategy 2025 : 95% of public services are digitalised, and 50% of enquiries are handled without human intervention. 'For businesses, it's not just about demand, but also the 'corridor' of benefits and clear regulations. The UAE offers one of the most extensive ones. Free zones like DIFC, ADGM, and Dubai Internet City allow for 100% foreign ownership, 0% corporate tax for IT firms for up to 50 years, and simplified compliance procedures, ' says Kristina Shinkareva. Other incentives include the Golden Visa, valid for 10 years, which is granted to tech specialists and startup founders with investments over AED 2 million. Regulatory sandboxes under the Central Bank and the Securities Authority allow fintech, crypto, and insure-tech platforms to test their products with real clients under supervision but without harsh penalties. Infrastructure: from cloud to hyper-speed networks The UAE was among the first countries to provide 5G coverage to all major cities; by the end of 2024, network penetration exceeded 97%. Cloud infrastructure is equally strong: Microsoft, AWS, and Oracle operate their own data centres in Dubai and Abu Dhabi, eliminating latency and regulatory risks of cross-border data storage. The G42 Cloud government project offers a sovereign environment for healthcare, energy, and defence sectors, supporting confidential big data processing and edge computing. The government-backed Mubadala Capital and Dubai's Innovate Tech Fund jointly manage over USD 3 billion in venture investments. Abu Dhabi's Hub71 has already attracted 260 startups from 25 countries, and its residents have generated over USD 1 billion in revenue. For corporations, it makes strategic sense to locate R&D divisions near fast venture capital and top talent—from AI engine developers to robotics engineers. 'There are many transformation case studies on the UAE market, but I'd like to highlight the one I'm personally involved in. For several years, Reputation House operated as an agency providing reputation management services. But in 2025, we made a major breakthrough: we moved away from the old model and transformed into an IT company, which not only offers services but also develops software and technological solutions for clients. We closely follow the developments in the reputation management market and strive to remain a leader in customer service. This rapid transformation became possible thanks to the favourable business conditions in the country,' Kristina Shinkareva shares. What does a company gain from relocating to the UAE? Tax efficiency. Access to global talent. Regulatory predictability.. Tier 1 cloud and telecom infrastructure. Fast access to MENA, Africa, and South Asia markets. By 2028, the UAE's ICT market will surpass USD 67 billion . Parallel to this, demand will grow for cybersecurity, quantum communications, and autonomous transport solutions. The government has already launched an initiative to train 100,000 specialists as part of the ' One Million Coders ' programme. Additionally, startup access to government procurement (up to 20% of tenders are reserved for SMEs) makes the market even more attractive for companies seeking scalability and rapid proof-of-concept. The UAE has achieved a rare combination: an ambitious digital strategy alongside liberal rules for investors. That's why global companies now view the Emirates not just as a trade hub, but as a launchpad for their next technological breakthrough—from AI labs to quantum research centres.
Mid East Info
02-05-2025
- Business
- Mid East Info
Dubai-based IT-company Won a Prestigious Business Award in the USA - Middle East Business News and Information
Reputation House is the only one company from Dubai to be recognized as the winner this year Reputation House, an IT-company based in Dubai, has been announced a winner at the American Business Awards (The Stevie® Awards) for its IT solutions in online reputation management. The company was recognized as a Gold Winner in two categories: Innovation of the Year (Business Services Industries) and Most Innovative Tech Company of the Year (Up to 100 Employees). Additionally, Reputation House received the Bronze Stevie® Award for Best Data Tools & Platforms. This marks the second consecutive year the U.S. business community has honored Reputation House; the company captured one Gold and one Silver Stevie in 2024. ' Our 2025 tech expansion is about turning a once-traditional agency into a product-first software company ,' said Dima Raketa, CEO of Reputation House. ' Winning two Gold Stevies at America's most respected business awards tells us we're on the right path: our ecosystem of four interconnected tools will be redefining how global brands protect and grow their reputations. And we are just getting started. ' Kristina Shinkareva, COO, added: ' This recognition belongs to our entire team — engineers and developers, data analysts, customer specialists, and every talent of Reputation House — whose hard work has turned big ideas into practical solutions that companies rely on every day. ' This year, Reputation House launched a full-scale technological transformation, unveiling four top-tier solutions that put complete online reputation control in clients' hands. The new ecosystem starts with Reputation House Scan , which monitors mentions in 20+ languages, grades sentiment, and alerts teams to risks in real time. Account Control Center lets brands safely ignite and guide conversations across forums and social media, while the upgraded Reputation Check delivers fast, high-accuracy background reports on any partner, employee, or client. Rounding out the suite, the SERM Platform boosts search-engine rankings and surfaces positive content to the top of results pages. Together, these tools mark Reputation House's shift from a traditional agency to a product-driven tech company—and set a new standard for how businesses protect and grow their digital presence. To learn more about Reputation House, visit:
Zawya
19-03-2025
- Business
- Zawya
AReputation House launches major tech expansion in 2025
Reputation House, recognized as the UAE's most awarded reputation management company, announces a progressive new chapter in its development strategy. In 2025, as a part of its transition from a traditional agency model into a fully-fledged IT firm, Reputation House will introduce innovative products and services designed to streamline and elevate online reputation management (ORM) for businesses worldwide. 'We've been working toward creating this all-in-one ecosystem that empowers users to fully control their online reputation and digital presence,' says Dima Raketa, CEO of Reputation House. 'While we're initially launching each product separately, our goal this year is to merge them under a single interface and dashboard. We're thrilled to be growing in Dubai, where the environment is ideal for nurturing tech innovation. As part of this tech-driven growth, Reputation House will roll out an ecosystem of four technologically advanced solutions that already help brands and individuals effectively oversee their digital footprint. The list of tech products includes: Reputation House Scan A powerful monitoring platform that tracks brand mentions across the web in multiple languages. It evaluates the sentiment behind each comment, identifies sources, and alerts organizations to potential risks before they escalate. Reputation Check An improved service for analyzing the reputation of any brand, partner, employee, or client. With its upgraded version, the system delivers higher accuracy and faster data processing. It's now open for testing and ready for widespread adoption. Account Control Center A unique browser profile storage and management system that allows users to launch profiles as if they never closed their browser. Unlike traditional solutions, this system preserves not just account data but also browsing history, bookmarks, sessions, cookies, location, user agents, and browser fingerprints. This enables easy multi-account management from a single device, creating the appearance of entirely independent users for external systems. A powerful solution for managing online engagement for brands practicing guerrilla marketing. Search Engine Reputation Management Platform (SERM Platform) A specialized solution that focuses on boosting search engine rankings and refining content strategies for optimal reputational impact. The platform is getting ready for the official launch. All platforms presented by Reputation House are set to create a unified ecosystem in Q4 2025. "For us, digital transformation is not only about technology—it's an internal process that starts with our team. We've always been an IT-driven company, so technology isn't just a trend for us; it's a core value. But now, we're focusing on in-house transformation—investing in our team, its capacity, and its growth. This is a natural continuation of the path we've already started," adds Kristina Shinkareva, Chief Operating Officer of Reputation House. "Our goal is to create an environment where our team grows stronger and our service quality reaches new heights. External transformation always begins from within, and right now, we're laying the foundation for future growth by improving our processes, approaches, and overall efficiency." Reputation House has built a stellar track record in reputation management, and in 2024, the company's products and technologies won six international business awards—making it the most titled firm in the UAE. With this latest expansion, Reputation House aims to reimagine what modern online reputation management looks like, moving confidently into the tech space and reshaping industry standards worldwide.
