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LEGO Nike Dunk is the First Release in a Multi-Year Partnership Spanning Sneakers, Apparel, and Accessories
By Ben McKimm - News
Published: 3 June 2025 |Last Updated: 2 June 2025
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Readtime: 4 min
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There was a solid six-month stretch where our fashion-focused social media feed was filled with fake AI-generated images of Nike sneakers made from LEGO. Well, the time has come, and we're pleased to say that those viral images have sparked a genuine partnership as LEGO Group and Nike have revealed the first products and experiences as part of their multi-year partnership, which will include a LEGO® Nike Dunk, Nike Air Max Dn x LEGO Collection, and Nike Dunk Low x LEGO Collection.
Purist LEGO aficionados might turn their noses at the bricks being turned into marketing tools, but LEGO has continued to see a meteoric rise in recent years as brands like McLaren, Levi's, and IKEA have collaborated with the Billund, Denmark-based company.
If you're keen to get your hands on the LEGO Nike collection, then you won't have to wait long. The first LEGO product goes on sale on July 1st, 2025 with the 1180-piece LEGO® Nike Dunk set. Designed for those aged 10 and up, the set features a Nike Dunk, rotatable brick basketball toy and iconic 'Dunk' slogan that you can build, rebuild and display. Nike will then release a few more LEGO sneakers and a line of apparel and accessories. Let's take a closer look at all of the releases below!
LEGO® Nike Air Max Dn | Image: Supplied / LEGO
LEGO will release the 1180-piece LEGO® Nike Dunk set first. Then, it will be Nike's turn, and the first products will go on sale starting on August 1st, 2025, beginning with the Nike Air Max Dn x LEGO® Collection and line of apparel and accessories. It will be followed on September 1st 2025, by the Nike Dunk Low x LEGO® Collection, and more Nike footwear and apparel will be unveiled throughout the year, with information to come.
Here's the release information for the LEGO® Nike Dunk:
Name : LEGO® Nike Dunk set (43008)
: LEGO® Nike Dunk set (43008) Age : 10+
: 10+ RRP : $149.99 AUD / $169.99 NZD
: $149.99 AUD / $169.99 NZD Pieces : 1180
: 1180 Product No. .: 43008
.: 43008 Dimensions : 9.5 in. (25 cm) high and 15 in. (38 cm) wide
: 9.5 in. (25 cm) high and 15 in. (38 cm) wide Release date : July 1st 2025
: July 1st 2025 Where to buy: Available at
Once the LEGO® Nike Dunk set is released, it will be followed up by the following Nike x LEGO® Collection Product Release Dates (2025):
May 29th, 2025 – LEGO® Nike Dunk set Pre-Order opens at
July 1st, 2025 – LEGO® Nike Dunk set on sale via and LEGO Stores
August 1st, 2025 – Nike Air Max Dn x LEGO Collection
September 1st, 2025 – Nike Dunk Low x LEGO Collection
LEGO® Nike Dunk | Image: Supplied / LEGO
LEGO® Nike Dunk | Image: Supplied / LEGO
LEGO® Nike Dunk Low | Image: Supplied / LEGO
LEGO® Nike Dunk | Image: Supplied / LEGO
Next to the LEGO sneakers, apparel, and accessories collections, there will be a host of digital and in-person events to celebrate the partnership between Nike and LEGO Group. The first will be an activation in LEGOLAND California Resort, where fans will be able to design their own LEGO Minifigure athlete trading card, showcase their creative spirit by building their very own mini basketball jersey and test their skills by shooting for the ultimate 3-pointer. Then, a London event will follow.
Here are the Digital & In-Person Consumer Experiences (2025):
June 7th – 11th – Play Arena at LEGOLAND California Resort
July 19th-27th – Nike and the LEGO Group Football Activation in London
'Play has the incredible ability to inspire and spark creativity in every child, and at the LEGO Group, we truly believe in that power. We're excited to kick off the first chapter of our partnership with Nike, blending the joy of basketball with the magic of imagination,' said Federico Begher, SVP, Product Group, New Businesses at the LEGO Group.
'At Nike, we are dedicated to fueling the potential of kids through play. Activating the full power of Nike – from athletes to our communities – helps us engage and inspire kids to experience the enjoyment of sport as a lifelong pursuit. Our partnership with the LEGO Group reinforces our commitment to inviting all kids to play,' said Cal Dowers, VP, Global Kids, NIKE, Inc.
Look for the LEGO® Nike Dunk set (43008) to release here in Australia on July 1st 2025, for AUD$149.99 at linked below.
