Latest news with #LGAdSolutions'
Yahoo
21-05-2025
- Business
- Yahoo
LG Ad Solutions Study Finds U.S. Consumers Turning to Streaming Amid Economic Uncertainty
59% of Americans plan to stream more at home and cut back on out-of-home entertainment. Nearly 70% expect to stream more live events instead of attending in person. Over 65% plan to use more free, ad-supported streaming (FAST) platforms. MOUNTAIN VIEW, Calif., May 21, 2025--(BUSINESS WIRE)--LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current economic conditions are impacting video streaming behavior. The company found that 59% of consumers are likely to stay at home more and increase their usage of video streaming services if the costs of out-of-home entertainment (traveling, dining out, etc.) become more expensive. Additionally, 66% of consumers are planning to stream more live events at home instead of buying tickets to attend, in order to reduce costs. "As consumers brace for potential economic headwinds, many are already staying in and streaming more," said Tony Marlow, Chief Marketing Officer at LG Ad Solutions. "CTV viewership continues to accelerate, creating a prime opportunity for brands to invest in advertising that connects with highly engaged audiences on the biggest screen in the home." LG Ad Solutions' survey also found the rapid expansion of FAST platforms and channels will likely continue this year. While over 58% of consumers said they would be cutting back on the number of paid video streaming subscriptions (SVOD), over two-thirds of respondents (68%) said they plan to increase or have already increased their use of FAST platforms. Nearly 70% of respondents said "price" was the number one consideration on whether they keep or cancel a streaming service, followed by the quality of the platform's content library (38%) and the fact that they already have too many subscriptions (30%). With shopping for everyday items set to become more expensive, consumers also said they are more open to receiving ads via streaming platforms with special product offers or vouchers. Over 70% of respondents said they found these discount-related CTV ad features helpful. "We're already seeing a shift where live events—from sports to concerts—are increasingly streamed directly to viewers, and even top artists are recognizing the power of bringing the show to the screen. As audiences choose to stay in, streaming offers a front row seat to culture, giving brands more opportunities to engage in real time with fans where they're most immersed," Tony Marlow said. For more information on LG Ad Solutions, visit About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG's years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens. View source version on Contacts Press Contact Sara Serbanoiusserbanoiu@
Yahoo
18-04-2025
- Business
- Yahoo
LG Ad Solutions' Innovation Labs Partners with Zenapse's AI Large Emotion Model (LEM) to Accelerate the Future of CTV Advertising
LG Ad Solutions enters a multi-year licensing deal with Zenapse with the intent to bring AI-powered emotionally intelligent insights and targeting to connected television (CTV) advertising through LG Ad Solutions Innovation Labs WESTPORT, Conn., April 15, 2025--(BUSINESS WIRE)--Zenapse, a pioneering AI-driven marketing platform powered by emotional intelligence, today announced a multi-year licensing partnership with LG Ad Solutions' Innovation Labs. This strategic collaboration will leverage Zenapse's proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions' advanced Connected TV (CTV) platform. This collaboration furthers LG Ad Solutions' commitment to innovation and delivering advanced, emotionally intelligent advertising tools for global brands. By combining LG's scale and CTV expertise with Zenapse's industry-first emotional AI and psychographic targeting, the companies aim to redefine viewer engagement, personalization, and campaign performance. The collaboration will enable the development of new CTV ad products that integrate emotional intelligence to deliver more meaningful and measurable brand experiences across 200 million LG Smart TVs globally. "Putting together Zenapse's emotional intelligence AI capabilities and psychographic data with our proprietary technology is a win-win that enhances our ability to understand content, drive personalization, and improve targeting," said David Rudnick, Chief Technology Officer at LG Ad Solutions. "Ultimately, this helps advertisers forge deeper connections with viewers, maximize campaign performance, and increase ad relevance across connected environments." A New Frontier for CTV Advertising Connected TV is one of the fastest-growing ad segments in the U.S., expected to reach over $40 billion by 2027, up from $24.6 billion in 2023. At the same time, more than 90% of households have adopted streaming platforms — more than double the 40% who have cable subscriptions. The rapid evolution of the CTV market represents a massive opportunity for brands and their agencies to deliver high-impact campaigns with powerful performance metrics, real-time feedback, and increasingly sophisticated ways to increase viewer engagement. "Connected televisions are critical for digital ad strategies, and our partnership with LG Ad Solutions will enable marketers to deliver stronger customer experiences through emotionally intelligent insights backed by AI," said Matthew Bernardini, CEO and Co-founder of Zenapse. "Embarking on this new collaboration allows us to expand our reach and growing global footprint across all digital mediums." This partnership marks a new era for advertisers seeking to leverage cutting-edge AI for precision targeting in the rapidly evolving CTV landscape. The multi-year deal allows LG Ad Solutions full access to ZenVision for CTV and Zenapse's proprietary LEM to expand new software development and go-to-market products. To learn more about Zenapse and ZenVision for CTV visit To learn more about optimizing your next campaign across CTV, linear and digital with LG Ad Solutions, visit About Zenapse Zenapse is the first AI platform to focus on understanding emotional intelligence to help brands understand what's important to consumers, how they evaluate choice, emotion, sentiment, and belief, and how that fits into all the experiences that are created every day. Zenapse delivers extraordinary performance for enterprise marketers. Marketers using Zenapse gain the combined skills of a marketer, strategist, data scientist and designer in one platform. Zenapse is already improving conversion rates of digital brand experiences by 40-400%, and is in use by leading companies including Comcast, Sam's Club, Aeropostale, Bread Financial, Bayada Education and Action Karate. Through its partnership with LG Ads, the new offering expands the reach of Zenapse's insights to CTV screens globally. About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. View source version on Contacts Media Contact: Eric GonzalezVSC for Zenapsepress@ Sara SerbanoiuDBC for LG Ad Solutionssserbanoiu@ Sign in to access your portfolio
