Latest news with #LGPuriCareATOM-UWaterPurifier
The Star
3 days ago
- Health
- The Star
Tap into purity
Available in silver and solid black, the LG PuriCare ATOM-U Water Purifier combines elegance with advanced water purification, setting the stage for a modern, minimalist kitchen. Sleek under-sink solution for cleaner water and clutter-free kitchens IN today's modern homes, space is often limited, making it challenging to fit in appliances that are both useful and stylish. The LG PuriCare ATOM-U Water Purifier is an ideal solution for today's modern homeowner. Designed with the minimalist home in mind, this innovative appliance fits neatly into kitchen environments, offering both practicality and elegance. Enhancing everyday life with smart design This compact system is crafted to tackle the challenges of contemporary urban living. Its sleek, built-in design fits subtly under the sink, leaving only a neat water outlet visible. This not only saves valuable counter space but also enhances the kitchen's visual appeal for those who appreciate a simple, clean look. By moving away from the bulky facade of traditional purifiers, this under-sink solution creates a tidier and more open kitchen area, preserving space for other vital appliances or fun kitchen gadgets. The water purifier's compact table-top tap paired with an under-sink filter offers seamless integration into any modern kitchen, maximising both style and functionality. Focus on hygiene and safety Equipped with LG's four-stage All-Puri Filter System, the unit is said to effectively remove 99.99% of viruses and harmful substances, including a variety of heavy metals. While heavy metal levels in Malaysian drinking water are generally kept within safe limits by regulatory standards, the ability to remove these metals, such as lead, mercury and cadmium, provides an additional layer of safety, guarding against potential contamination sources. Certified by the globally recognised Water Quality Association (WQA), this system meets international standards for water treatment, assuring users of its effectiveness and safety. The advanced UVnano technology further enhances safety by automatically sterilising the nozzle every hour, providing users with added reassurance. Made for the modern consumer For technology enthusiasts, the water purifier seamlessly integrates with LG's ThinQ app, allowing users to check water usage, set sterilisation schedules and receive updates on the device's status – all from their smartphone. Additionally, the smart purity lamp signals when it is time for a filter change, ensuring efficient operation. Thoughtful features, such as the 180-degree swivel outlet – perfect for accommodating containers of various sizes – and precise volume control, provide added convenience. The additional flexibility to dispense both hot and cold water further underscores the purifier's functionality and versatility in daily use. The Atom-U with its intuitive display interface and the LG ThinQ app, ensures convenience and ease of use. Blending advanced technology, sleek design, and intuitive features, the water purifier stands out as a smart addition to any modern home. Whether you're a newlywed building a home with quality in mind, a health-conscious family, or a tech-savvy enthusiast, this smart purifier fits seamlessly into a variety of modern lifestyles – offering a reliable and stylish solution for today's clean water needs. Flexible, hassle-free maintenance options For added convenience, LG offers three flexible maintenance plans tailored to suit different needs and lifestyles: > Self-service: Users can replace the filters themselves with the unit's simple twist-and-pull mechanism. Replacement filters are delivered to their doorstep every six months. > Regular visit: This option includes scheduled technician visits every six months, providing hands-free, professional maintenance. > Combined maintenance: A hybrid option that lets users replace filters themselves every six months, while a technician conducts a comprehensive service once a year. The LG PuriCare ATOM-U Water Purifier is available for outright purchase or through LG Subscribe, a monthly subscription programme with flexible contract durations and included maintenance services. Whether you prefer a one-time purchase or a hassle-free monthly plan, there is an option to suit your budget and lifestyle. For more information, visit the website.
Rakyat Post
06-06-2025
- Business
- Rakyat Post
LG Transforms Home Living With ‘'Subscribe'' Model & ‘'Affectionate Intelligence'' Technology
Subscribe to our FREE LG Electronics Malaysia announced its strategic rebranding at an exclusive event today featuring Lee Zii Jia, the Paris Olympics Badminton Men's Singles Bronze Medallist and LG Brand Ambassador. After receiving feedback from customers, LG is rebranding its LG Rent-Up to LG Subscribe for a clearer and more intuitive name. Justin Choi, Managing Director of LG Electronics Malaysia, said the valuable customer insight prompted LG Malaysia to follow the successful lead of Korea and align with other subsidiaries in Thailand, India, and Singapore. Choi added that the company is transforming into a Smart Life Solution Company by connecting and enhancing customer experiences across all living spaces. The idea is to move beyond consumer electronics to deliver intelligent solutions to improve everyday life. Following this evolution, LG Subscribe offers a robust line-up of 10 premium products including popular innovations such as: LG PuriCare water purification systems LG CordZero vacuum technology LG ArtCool air conditioning LG WashTower laundry solutions The LG Subscribe service includes professional maintenance service from 5 to 7 years and a seamless integration with LG's ThinQ smart technology, all with flexible payment options to fit diverse budgets. Introducing the new LG water purifier The launch today also introduced LG's latest innovation, the LG PuriCare ATOM-U Water Purifier, available in Silver and Solid Black colours. The sleek addition to the LG home line-up combines minimalist aesthetics with cutting-edge technology in a space-saving undersink design. The LG PuriCare ATOM-U Water Purifier's purifying system is certified by the Water Quality Association (WQA) to ensure your water stays clean and healthy for consumption. In Stage 1, the Pre-Carbon Block+ helps remove nine type of heavy metals (mercury, lead, arsenic, cadmium, iron, aluminium, copper, manganese, zinc). Meanwhile, in Stages 2 to 4, the Ultra Filtration removes various germs and fine particles including 99.99% of norovirus and other harmful contaminants. Image: Adeline Leong/TRP Image: Adeline Leong/TRP Image: Adeline Leong/TRP Image: Adeline Leong/TRP The tap also comes with UVnano Sterilization which automatically sterilizes the inside of the tap nozzle for 10 minutes every hour. In addition of its cleaning features, the tap can be swiveled 180 degrees which enables users to utilise their kitchen space more efficiently. The LG PuriCare ATOM-U Water Purifier also comes with volume and hot temperature controls. In line with LG's Smart Life Solution, users can monitor their water usage and track sterilization history via the LG ThinQ app. Experiencing LG's ''Affectionate Intelligence'' technology During LG's showcase, attendees got a front row seat to the company's Affectionate Intelligence (AI)-enhanced consumer electronics that further demonstrated LG's commitment as a Smart life Solution Company. Why call it ''affectionate''? LG wants to emphasise its vision of a future where technology does not just automate tasks but understands, adapts, and enhances the overall human experience in day to day life. Our AI-powered consumer electronics demonstrate how we're creating solutions that understand real human needs rather than forcing users to adapt to technology. These innovations learn from your behaviours to anticipate needs before you even express them, giving you more time for what truly matters. Justin Choi, Managing Director of LG Electronics Malaysia Some of these innovations shown during the AI showcase include LG's latest OLED televisions featuring advanced AI picture and sound processing that automatically optimises viewing experiences, the LG AI Air DualCool air conditioning system that learns usage patterns and automatically adjusts temperature and airflow, and the LG MoodUP refrigerator with customisable LED door panels that change colours and that comes with a built-in Bluetooth speaker which help transforms the ambiance at home. Massage chair LG MoodUP refrigerator with customisable LED door panels. Image: Adeline Leong/TRP Aside from home and kitchen appliances, attendees were treated to an exclusive first look at the LG Healing-Me Arte Massage Chair, which won the 2024 Red Dot Design Award. The massage chair features a soft, curved design with ergonomic comfort and intuitive controls. With Affectionate Intelligence at its core, LG Malaysia invites everyone to embrace a new era of smarter, easier, and healthier living – making Life's Good at every touchpoint through technology that truly understands and cares. For more information on LG Malaysia, please visit LG's official website Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
