Latest news with #LIGHTSPEEDSTUDIOS
Yahoo
17 hours ago
- Entertainment
- Yahoo
Tencent Games Joins the Playing for the Planet Alliance to Champion Green Gaming
HONG KONG, June 9, 2025 /CNW/ -- Tencent Games, a leading global platform for game development, publishing and operations, today announced that it has joined Playing for the Planet as a member. Playing for the Planet is an Alliance of studios, publishers, and games organizations, supported by the United Nations Environment Programme (UNEP) and led by the industry to reduce the environmental impact of gaming and inspire climate action through play. This collaboration reflects Tencent Games' commitment to sustainable innovation and environmental responsibility, aligning with Tencent's goal of achieving carbon neutrality across its operations and supply chain, by 2030. More importantly, it underscores Tencent's support of the gaming community and commitment to driving positive change in the industry. "Tencent Games encompasses a diverse global ecosystem — from our homegrown studios to our global studio network — united by a shared commitment to building a sustainable video games business and future for all," said Brent Irvin, Corporate Vice President of Tencent. "Joining the Alliance underscores our belief that video games can be a force for good and a powerful platform for paving the way to a greener future. We look forward to close collaboration with partners across the industry to drive climate awareness and action through engaging, innovative gameplay experiences." Tencent Games, along with its network of global studios, has already been working closely with the Alliance on its flagship initiative, the Green Game Jam, in which game developers create in-game activations that encourage players to take actions for the planet. In 2025, Honor of Kings, developed by TiMi Studio Group and published by Level Infinite, launched a specially curated forest-themed campaign that integrates ecological conservation into gameplay, which created immersive engagement with the global community. In 2024, Carbon Island, Tencent Games' carbon-neutral science game, and PUBG MOBILE, co-developed by LIGHTSPEED STUDIOS of Tencent Games and Krafton Inc., participated in Green Game Jam. PUBG MOBILE created the Play for Green global charity campaign. The Official and player-created maps in PUBG MOBILE's World of Wonder play mode were played over 1.4 billion times, reflecting the campaign's sustained engagement and global resonance. This campaign won the Media's Choice Award at the Green Game Award 2024. Carbon Island was launched in 2022. It simulated the path of "Carbon Peaking - Carbon Neutral", and contained knowledge of emission reduction, low-carbon concepts and carbon sequestration means from various perspectives, such as industrial upgrading and transformation, personal energy-saving and emission reduction, and ecological protection. Carbon Island won the First to Implement Award from the Green Game Jam in 2022. Craz3 Match, developed by TiMi Studio Group, reached players in China with engaging interactive content and educational information, guiding the players to explore the relationship between humans and nature. The campaign won the First to Implement Award in the 2021 Green Game Jam. As a committed advocate for sustainability in gaming, Tencent Games and its network studios will continue to champion green action through the Green Game Jam, while collaborating with industry partners and experts to explore new programs that inspire positive environmental awareness among younger players. As part of the commitment, Tencent Games will support the Alliance and gaming industry in its sustainability endeavors by developing training programs that empower game developers to integrate sustainability principles in their development practices, from energy-efficient operations to eco-conscious game design. Tencent Games is also collaborating with the Alliance to explore the development of an environmental awareness initiative for university students. "The video games industry has the ability to engage, inspire and captivate the imaginations of billions of people across the world. This makes them a really important partner in addressing the nature and climate emergencies," said Sam Barratt, Chief of Youth, Education, and Advocacy at the UN Environment Programme (UNEP). "We are delighted that Tencent Games is committing to take further action on this agenda. Working with the video games industry to strengthen a collaborative and collective approach to reduce carbon emissions and build a more sustainable world is a mission more urgent than ever." Tencent Games has been recognized for its sustainability initiatives. The company was awarded the Sustainability Award at Gamescom 2024, for its action-oriented commitments to operating its business sustainability. About Tencent Games Tencent Games was launched in 2003, and has since grown into a leading global platform for game development, publishing and operation, as well as the operator of the largest online game community in China. It is dedicated to offering engaging and high quality interactive entertainment experiences for players around the world. Tencent Games now offers more than 170 in-house developed and licensed games across 200 countries and regions, which provides hundreds of millions of users with cross-platform interactive entertainment experiences. Honor of Kings, PUBG MOBILE, League of Legends, Call of Duty: Mobile and Brawl Stars are some of our most popular titles around the world. About the Playing for the Planet Alliance The Playing For The Planet Alliance was launched during the Climate Summit at UN Headquarters in New York. In total, the members of the Alliance have the ability to reach more than 1 billion video game players. In joining the Alliance, members have made commitments ranging from integrating green activations in games, reducing their emissions, and supporting the global environmental agenda through initiatives ranging from planting millions of trees to reducing plastic in their products. About the UN Environment Programme (UNEP) The UN Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. For further information on the Playing for the Planet Alliance, contact Media Enquires: Edelman for Tencent Games June Wong +852 6986 View original content to download multimedia: SOURCE Tencent Games View original content to download multimedia:
Cision Canada
17 hours ago
- Entertainment
- Cision Canada
Tencent Games Joins the Playing for the Planet Alliance to Champion Green Gaming
HONG KONG, June 9, 2025 /CNW/ -- Tencent Games, a leading global platform for game development, publishing and operations, today announced that it has joined Playing for the Planet as a member. Playing for the Planet is an Alliance of studios, publishers, and games organizations, supported by the United Nations Environment Programme (UNEP) and led by the industry to reduce the environmental impact of gaming and inspire climate action through play. This collaboration reflects Tencent Games' commitment to sustainable innovation and environmental responsibility, aligning with Tencent's goal of achieving carbon neutrality across its operations and supply chain, by 2030. More importantly, it underscores Tencent's support of the gaming community and commitment to driving positive change in the industry. "Tencent Games encompasses a diverse global ecosystem — from our homegrown studios to our global studio network — united by a shared commitment to building a sustainable video games business and future for all," said Brent Irvin, Corporate Vice President of Tencent. "Joining the Alliance underscores our belief that video games can be a force for good and a powerful platform for paving the way to a greener future. We look forward to close collaboration with partners across the industry to drive climate awareness and action through engaging, innovative gameplay experiences." Tencent Games, along with its network of global studios, has already been working closely with the Alliance on its flagship initiative, the Green Game Jam, in which game developers create in-game activations that encourage players to take actions for the planet. In 2025, Honor of Kings, developed by TiMi Studio Group and published by Level Infinite, launched a specially curated forest-themed campaign that integrates ecological conservation into gameplay, which created immersive engagement with the global community. In 2024, Carbon Island, Tencent Games' carbon-neutral science game, and PUBG MOBILE, co-developed by LIGHTSPEED STUDIOS of Tencent Games and Krafton Inc., participated in Green Game Jam. PUBG MOBILE created the Play for Green global charity campaign. The Official and player-created maps in PUBG MOBILE's World of Wonder play mode were played over 1.4 billion times, reflecting the campaign's sustained engagement and global resonance. This campaign won the Media's Choice Award at the Green Game Award 2024. Carbon Island was launched in 2022. It simulated the path of "Carbon Peaking - Carbon Neutral", and contained knowledge of emission reduction, low-carbon concepts and carbon sequestration means from various perspectives, such as industrial upgrading and transformation, personal energy-saving and emission reduction, and ecological protection. Carbon Island won the First to Implement Award from the Green Game Jam in 2022. Craz3 Match, developed by TiMi Studio Group, reached players in China with engaging interactive content and educational information, guiding the players to explore the relationship between humans and nature. The campaign won the First to Implement Award in the 2021 Green Game Jam. As a committed advocate for sustainability in gaming, Tencent Games and its network studios will continue to champion green action through the Green Game Jam, while collaborating with industry partners and experts to explore new programs that inspire positive environmental awareness among younger players. As part of the commitment, Tencent Games will support the Alliance and gaming industry in its sustainability endeavors by developing training programs that empower game developers to integrate sustainability principles in their development practices, from energy-efficient operations to eco-conscious game design. Tencent Games is also collaborating with the Alliance to explore the development of an environmental awareness initiative for university students. "The video games industry has the ability to engage, inspire and captivate the imaginations of billions of people across the world. This makes them a really important partner in addressing the nature and climate emergencies," said Sam Barratt, Chief of Youth, Education, and Advocacy at the UN Environment Programme (UNEP). "We are delighted that Tencent Games is committing to take further action on this agenda. Working with the video games industry to strengthen a collaborative and collective approach to reduce carbon emissions and build a more sustainable world is a mission more urgent than ever." Tencent Games has been recognized for its sustainability initiatives. The company was awarded the Sustainability Award at Gamescom 2024, for its action-oriented commitments to operating its business sustainability. About Tencent Games Tencent Games was launched in 2003, and has since grown into a leading global platform for game development, publishing and operation, as well as the operator of the largest online game community in China. It is dedicated to offering engaging and high quality interactive entertainment experiences for players around the world. Tencent Games now offers more than 170 in-house developed and licensed games across 200 countries and regions, which provides hundreds of millions of users with cross-platform interactive entertainment experiences. Honor of Kings, PUBG MOBILE, League of Legends, Call of Duty: Mobile and Brawl Stars are some of our most popular titles around the world. About the Playing for the Planet Alliance The Playing For The Planet Alliance was launched during the Climate Summit at UN Headquarters in New York. In total, the members of the Alliance have the ability to reach more than 1 billion video game players. In joining the Alliance, members have made commitments ranging from integrating green activations in games, reducing their emissions, and supporting the global environmental agenda through initiatives ranging from planting millions of trees to reducing plastic in their products. The UN Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. Media Enquires: Edelman for Tencent Games June Wong +852 6986 5822 [email protected]
Yahoo
21-03-2025
- Entertainment
- Yahoo
LIGHTSPEED STUDIOS Forges Ahead with Key Game Developments and Expands Creative Vision
SAN FRANCISCO, March 20, 2025 /PRNewswire/ -- LIGHTSPEED STUDIOS, a leading global game developer, at GDC 2025 today is revealing the "Original IP Initiative," a new strategic focus centered on developing original game titles. As part of this strategic shift, Vice President of LIGHTSPEED STUDIOS and General Manager of LightSpeed LA, Steve C. Martin will unveil strategies from Lightspeed L.A., the studio developing the highly anticipated AAA open-world action game, Last Sentinel, while in parallel legendary game developer and head of LightSpeed Japan Studio, Hideaki Itsuno, will reveal that he has begun leading the early development of a new, unnamed original AAA action game title. Both are projects that mark LIGHTSPEED STUDIOS' commitment to creating original game titles. LIGHTSPEED STUDIOS Commits to Development of Original Game IP Recognizing that innovation drives player engagement, LIGHTSPEED STUDIOS is sharpening its approach and announcing its commitment to empowering a network of self-sustained, independently run regional studios that will be focused entirely on developing original, cross platform game titles. LIGHTSPEED STUDIOS, best known for its work with established game title PUBG MOBILE (co-developed with KRAFTON, Inc.), is strategically expanding and building state-of-the-art development facilities around the world to support original game development. This strategy enables its development studios, which notably includes LightSpeed L.A., the newly established LightSpeed Japan Studio, along with teams across the world, a direct pipeline to LIGHTSPEED STUDIOS' centralized technical resources. This consists of LIGHTSPEED STUDIOS' latest R&D breakthroughs, which push the boundaries of graphics and performance to enhance in-game realism, as showcased in workshops during GDC 2025. LIGHTSPEED STUDIOS Sets the Stage for a New Era for Japan Studio Building on this approach, legendary game director and head of LightSpeed Japan Studio, Hideaki Itsuno, is revealing at GDC 2025 that he's entering the arena and embarked on the early stages of bringing his own visionary AAA game title to life. Drawing on his extensive experience directing games and building incredible teams at Capcom that drove the remarkable successes of Devil May Cry, the Dragon's Dogma series, Capcom VS. SNK, and many more iconic game titles, Hideaki is ready to apply the same principles of creative freedom, efficiency, and humility to assemble an outstanding team and create something truly groundbreaking. "We're building a creative environment that combines diverse cultural perspectives with cutting-edge technology," said Hideaki Itsuno, General Manager of LightSpeed Japan Studio. "Our focus is on developing gameplay elements that offer players entirely new experiences – the kind of innovations that make players say I've never seen that in a game before." Leveraging Global Talent and Nurturing Creative Freedom Additionally, to foster fresh perspectives in original game development, LIGHTSPEED STUDIOS is adopting a model that enables each studio to shape its own culture, advocating for original thinking within teams. Bringing to the table Eastern and Western game philosophies, LIGHTSPEED STUDIOS is positioned to encourage regional teams to exchange ideas, blend cultural influences, and unite under a shared vision – creating truly global gaming experiences. A standout example of this approach is being led by the VP of LIGHTSPEED STUDIOS, Steve C. Martin, known for his commitment to culture-building, and development-based scheduling. Focused on bringing his original AAA open world action title, Last Sentinel, to life, Steve has assembled a world-class, global team. Combing a dream team of talent from prestigious studios like Rockstar Games, Naughty Dog, Obsidian Entertainment, Sony Santa Monica, Meta, and EA Games, LightSpeed L.A. has fostered not only a culture of creative freedom but ensures product efficiency, thanks to Steve's emphasis on humility and a willingness to embrace constructive feedback. "Every developer's true ambition lies in developing original games. The creative freedom of creating your own lore from scratch, building a compelling narratives and characters, and all the ideation and inspiration that explodes from this, this is the dream of ant creative, and that's why LIGHTSPEED STUDIOS is the place to be," said Steve C. Martin, who brings his extensive experience from Rockstar Games where he contributed to acclaimed titles including Red Dead Redemption I and II and Grand Theft Auto V." About LIGHTSPEED STUDIOS LIGHTSPEED STUDIOS is a leading global game developer with teams across China, United States, Singapore, Canada, United Kingdom, France, Japan, South Korea, New Zealand, and United Arab Emirates. LIGHTSPEED STUDIOS has created over 50 games across multiple platforms and genres for over 4 billion registered users. It is the co-developer of worldwide hit PUBG MOBILE (co-developed with KRAFTON, Inc.) and the developer of the upcoming AAA open-world game, Last Sentinel. LIGHTSPEED STUDIOS is made up of passionate players who advance the art & science of game development through great stories, great gameplay, and advanced technology. We are focused on bringing next generation experiences to gamers who want to enjoy them anywhere, anytime, across multiple genres and devices. More information about LIGHTSPEED STUDIOS please visit and follow us on Twitter, Facebook and YouTube. View original content to download multimedia: SOURCE LightSpeed Studios Sign in to access your portfolio
