27-05-2025
M+C Saatchi Middle East acquires DUNE
M+C Saatchi Sport & Entertainment has announced its strategic acquisition of leading Middle East-based marketing, communication and commercial experts DUNE | 23. The acquisition aims to mark a significant leap in M+C Saatchi Middle East's growth journey.
Adding to its capability suites in the region, which spans marketing and communications, media and sponsorships, talent management, PR, social media, consultancy and production, the integration of DUNE | 23 aims to further strengthen its sport and entertainment offering.
'This acquisition is a pivotal step in advancing our regional growth trajectory and strengthening our leadership in a space where brand and culture converge,' said Scott Feasey, CEO, M+C Saatchi Middle East.
'DUNE | 23 brings specialist expertise, a proven track record, and a team uniquely attuned to creating lasting impact through passion and fandom,' he added. 'By integrating their capabilities and insight into our ecosystem, we're scaling our ability to lead in one of the world's most dynamic and fast-growing markets for sport and entertainment.'
Jamie Hosie and Lloyd McMillan co-founded DUNE | 23 in 2023. Today, a team of more than 40 specialists powers the agency, delivering end-to-end marketing solutions.
The agency's client portfolio includes Emirates Dubai 7s, Mubadala Abu Dhabi Open, LIWA Festival, SailGP, Zeekr, All Things Live Middle East, Dubai Watch Week, Longines Global Champions Tour, Nada Dairy, BRED by Hypebeast, and more within the world of sport and entertainment.
