Latest news with #LIXILInternational
Syyaha
18-03-2025
- Business
- Syyaha
GROHE's Cutting-Edge Innovations Redefine Water Experiences at ISH 2025
● Enhancing water experiences: GROHE offers 'Pure Joy of Water' thanks to a commitment to quality, technology, design, and sustainability. ● First GROHE Water Insights 2025 reveals Middle East consumers lead in water-scarcity awareness and the adoption of water-saving solutions; 72% and 60% respectively. GROHE, a global leader in complete bathroom and kitchen solutions, is set to redefine water experiences at ISH 2025 in Frankfurt. With a commitment to innovation, sustainability, and premium design, GROHE introduces cutting-edge solutions that align with the region's growing demand for water conservation without compromising on luxury. From the revolutionary GROHE Rainshower Aqua Pure to the seamlessly designed Cubeo faucet range, the brand is enhancing water enjoyment while driving efficiency. 'In a region at the forefront of global water conservation, we see immense opportunity to drive meaningful change,' says Stefan Schmied, Leader, IMEA, LIXIL International. 'With our latest innovations, we go beyond products to deliver intelligent, sustainable solutions that enhance daily life ensuring consumers can make eco-conscious choices effortlessly, without compromising on comfort, performance, or design,' he further added. The Middle East Leads in Water Awareness The GROHE Water Insights 2025 survey, covering over 20,000 consumers globally, revealed that the Middle East (UAE, KSA, and Morocco) leads in water scarcity awareness and the adoption of water-saving solutions. While 72% of consumers in the Middle East respondents acknowledge water scarcity as a pressing issue, 80% prioritize water efficiency in their households, and 60% have already implemented water-saving fittings, significantly higher than in Europe or North America. With 68% in UAE believing that water efficiency in daily life is important to them, 51% surveyed also agreed to install a water-saving device in their household in the next six months. Despite this awareness, water conservation remains an ongoing challenge. The survey highlights that perceived high costs and lack of information are key barriers preventing more widespread adoption. With bathing and personal hygiene consuming the largest share of domestic water, solutions that optimize water usage while ensuring an indulgent experience are critical for sustainable living in the region. Redefining Wellness: The GROHE Rainshower Aqua Pure GROHE SPA's newest offering, the Rainshower Aqua-Pure, aligns with the growing demand for wellness-centric bathroom solutions. Designed to transform everyday showers into a spa-like experience, this premium shower system features an advanced GROHE Aqua-Pure filter that removes chlorine and odors, delivering purified water that is gentle on skin and hair. The system integrates sleek aesthetics with functionality, offering multiple spray patterns, Rain, ActiveRain, and a relaxing Air-infused mode. Available in an array of finishes from the GROHE Colors Collection, the Rainshower Aqua Pure is perfect for the region's luxury hotels and high-end residences, where water quality and personal well-being are paramount. Perfect Match for Modern Bathrooms: The GROHE Cubeo Collection For homeowners seeking effortless harmony in bathroom design, GROHE introduces the Cubeo faucet range. Inspired by the Perfect Match principle, Cubeo ensures a seamless aesthetic when paired with the GROHE Tempesta shower system and Euro Ceramic line. The minimalist, soft-square design complements contemporary spaces, while its water-saving features cater to the region's need for conservation. Built for longevity, Cubeo incorporates GROHE SilkMove technology for precise control and smooth handling, even after years of use. When combined with water-efficient fittings like the Tempesta shower system, which also features EcoJoy technology to reduce water consumption by up to 50%, Cubeo represents a perfect balance of affordability, durability, and sustainability. Smart Water Solutions for a Sustainable Future Recognizing the Middle East's commitment to water conservation, GROHE continues to develop innovations that blend sustainability with luxury. The GROHE Rapido Heat Recovery shower system is a prime example, of recycling warm wastewater to reduce energy costs by up to 48%. As a leader in the bathroom and kitchen industry, GROHE recognizes its role in driving responsible water usage while maintaining the luxury and comfort consumers expect. ISH 2025 serves as the perfect platform to showcase how technology and design can merge to create meaningful, sustainable water experiences. GROHE remains committed to shaping the future of water, ensuring that every drop is cherished, enjoyed, and responsibly used in homes and beyond. By combining quality, technology, design, and sustainability in every solution, GROHE will continue to deliver 'Pure Joy of Water' long after ISH.
Zawya
06-02-2025
- Business
- Zawya
GROHE celebrates pure joy of water at ISH 2025
Exhibition experience built around the pure joy of water as the central theme Following this year's ISH theme 'Solutions for a sustainable future', the brand will showcase cutting-edge technologies to ensure uncompromised yet ecological water enjoyment Dubai, United Arab Emirates —GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is set to reshape the future of water experience at this year's edition of ISH. Every aspect of GROHE's presence at the world's leading trade fair for HVAC and Water will reflect the foundation of the brand: 'Pure Freude an Wasser'—pure joy of water. From an exhibition design that creatively incorporates the element to innovative solutions that enhance daily experiences, complemented by engaging accompanying events, water will be celebrated in all its facets. Bijoy Mohan, Leader LIXIL International, comments: 'Our presence at ISH 2025 is both honoring the brand's foundation and a demonstration of how we envision the future of water enjoyment will look. For nearly 90 years, our mission— Pure Freude an Wasser —has driven us to create solutions that enrich everyday life. At ISH, we are proud to showcase innovations that not only redefine water experiences but also set new benchmarks for quality, technology, design, and sustainability. By reaffirming our purpose, we are recommitting to what matters most: empowering our customers and professional partners with solutions that deliver value and inspire confidence in the future.' Besides the GROHE booth in Hall 3.0, D11, the brand will be present at: The GROHE Truck as a mobile exhibition space can be visited at the Agora outdoor area. The ISH Festival in Hall 6.1 is dedicated to the next generation of the sanitation and heating industry. Young tradespeople and apprentices can explore engaging activities and learning opportunities, including GROHE's booth, featuring exciting installation challenges. Value of Water Conference (March 17/18, Congress Center of Messe Frankfurt): In the panel discussion 'Unlocking the Sanitation Market: How to Create an Ecosystem between Market Opportunities and Social Impact Initiatives', Erin McCusker, Senior Vice President and Leader of SATO and LIXIL Public Partners, will explore how businesses can bring innovation and scalable solutions to underserved markets to improve basic sanitation. The panel will take place on Monday, March 17 4:30-5pm (CET) on the conference's main stage. Discovering GROHE at ISH Visitors can experience the exhibition space firsthand in Hall 3.0, D11: Monday-Thursday, March 17-20, 9am-6pm (trade visitors only) Friday, March 21, 9am-5pm (open for public) To stay refreshed: Visitors can enjoy complimentary GROHE Blue water at the GROHE booth and the ISH Festival. For further information and press material, please see the following LINK. Learn more about GROHE's presence at Follow us on social media, on Facebook, Instagram, LinkedIn and YouTube. -Ends- Follow us on social media, on Facebook, Instagram, and LinkedIn. About GROHE GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer 'Pure Freude an Wasser', every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE's professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL's Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. *includes CO2 compensation projects, more on About LIXIL LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at PRESS CONTACT Gita Ghaemmaghami, Leader Communications, KSA, GLP, NEW, Turkiye, LIXIL IMEA Iman Dawod, Communications Director, BPG Group Dubai
