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Mid East Info
13-05-2025
- Business
- Mid East Info
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information
FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is imagined, produced, and delivered. Reimagining Visual Content Creation: In an era where consumers demand personalized, high-quality content delivered swiftly, FancyTech offers a transformative solution. By developing custom-trained AI models tailored to each brand's unique identity, FancyTech enables the rapid generation of brand-consistent assets for different customer touchpoints. Streamlining the Marketing Workflow: Beyond content creation, FancyTech can manage the entire content lifecycle—from generation to final distribution. This comprehensive, end-to-end approach empowers marketers to craft highly tailored content that resonates with specific audience segments while also enhancing their ability to scale personalized experiences efficiently and effectively. Strategic Launch Aligned with Regional Creativity: To mark its entry into the MENA market, FancyTech has partnered with the inaugural A&M Awards, also known as THE TAG— the world's only dedicated awards for creative excellence in retail advertising and marketing campaigns—across omnichannel, digital, content, and media. The event will take place on May 15, 2025, at the JW Marriott Hotel Marina in Dubai. This collaboration underscores FancyTech's commitment to fostering creativity and innovation within the regional retail sector. The A&M Awards bring together a unique mix of regional expertise and leadership—featuring over 40 nominated brands across 12 categories. Among them are some of the most influential names in MENA retail, including Barn's, Beauty Secrets, and Nayomi from Saudi Arabia; Zoom and Autopro (ENOC), Kibsons, Choithrams, and Max Fashion (Landmark Group) from the UAE. Joining them are globally recognized giants like Crate & Barrel (US), Costa Coffee (UK), Nando's (South Africa), and Papa John's (US)—brands known for setting benchmarks in customer experience, brand storytelling, and marketing innovation at scale. Entries will be evaluated by a cross-disciplinary jury of industry leaders from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, BPG Group, and more. About FancyTech: FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award at Viva Tech and featured on Forbes Asia's '100 to Watch' list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation.
Yahoo
16-04-2025
- Business
- Yahoo
Indonesia in Focus as FancyTech's B+ Funding Drives Global AI Content Growth
JAKARTA, Indonesia, April 16, 2025 /PRNewswire/ -- FancyTech, the Grand Winner of the 2024 LVMH Innovation Award and an AI startup specializing in commercial content generation, has successfully closed its Series B+ funding round. The round is co-led by GSR Ventures and Zhilin Capital, with previous backers, including DCM, reaffirming their commitment to further develop FancyTech's AI-driven content platform. The company reported $15 million in annual recurring revenue (ARR) for 2024, doubling its revenue from the previous year. Series B funding will be used to develop FancyTech's AI-driven content platform further and fast-track FancyTech's expansion into priority markets, especially Indonesia. The company has begun collaborating with a select network of Indonesian partners across e-commerce, retail, and creative sectors. Early adopters include Brainchild Communication, a pioneering lifestyle branding creative agency that leverages innovative strategies to enhance brand visibility; Sideroom Studio, a 3D, CGI, and animation studio known for its unique visual storytelling approach; as well as Space and Shapes, a multidisciplinary creative agency specializing in helping brands succeed through innovative and integrated solutions. These Indonesian agencies and creative studios leverage FancyTech's AI tools to enhance speed-to-market and drive their clients' future growth. Indonesia Digital Potential Indonesia, home to more than 280 million people and Southeast Asia's largest digital economy, recorded over $62 billion in e-commerce transactions in 2023 alone—a figure projected to surpass $90 billion by 2026. As mobile usage surges and demand for localized, engaging content grows, Indonesian brands and marketplaces are competing to stand out online. FancyTech's proprietary AI models, specializing in precise object reconstruction and content control, are uniquely positioned to meet this demand. By reconstructing objects with high precision and maintaining brand integrity across various content types, the company trains custom AI models for each client. With the same prompt, these models empower businesses to generate consistent, yet customized, high-impact visuals at scale, resonating with local audiences and aligning with cultural context, crucial for Indonesia's hyper-local consumer landscape. With more than 1,000 clients from over ten countries and newly established global headquarters in Dubai, FancyTech is expanding its sector-specific offerings to support Indonesian enterprises across retail, e-commerce, fintech, travel, and entertainment. As part of its global strategy, FancyTech is actively building an AI content supply chain and collaborating with Indonesia's creators to fuel a more streamlined ecosystem for visual content production. "Our mission in Indonesia is clear," said Bryan Lim, FancyTech's Channel Manager APAC & Indonesia Country Manager. "E-commerce is our strength—where speed, scale, and standout visuals are mission-critical. Yet, we believe this is just the beginning. Our vision is to bring the benefits of AI-generated content to industries far beyond online retail." He added: "Indonesia's rich artistic heritage offers a unique layer of depth to the global AI content supply chain. Indonesian creators are co-architects of a more expressive, culturally intelligent AI future." About FancyTech FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing, design, and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award and featured on Forbes Asia's "100 to Watch" list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation. View original content: SOURCE FancyTech Sign in to access your portfolio
