4 days ago
- Business
- New Straits Times
Ahmad's Fried Chicken aims to open 66 new outlets
KUALA LUMPUR: Fast-rising local fried chicken brand Ahmad's Fried Chicken (Ahmad's) is setting its sights on aggressive expansion with plans to open 66 new outlets nationwide throughout 2025.
According to Ahmad's co-founder Lailatul Sarahjana Mohd Ismail, the company had launched 30 outlets in the first half of the year.
This includes four full-fledged restaurants, five mini restaurants, and 21 kiosks across states such as Selangor, Perak, Penang, Kedah, Negri Sembilan and Terengganu.
She said the brand has gained strong traction among fried chicken lovers, offering a nostalgic lineup of 24 heritage-inspired Malaysian dishes, including their signature crispy fried chicken, burgers and various side offerings.
"In the next six months, we plan to open 36 more outlets across Kuala Lumpur, Selangor, Negri Sembilan, Melaka, Johor, Pahang, Terengganu, Kelantan as well as Sabah and Sarawak," she said at the launch of the brand's 30th outlet in Setiawangsa recently.
Lailatul added that Ahmad's is also offering business partnership opportunities for local entrepreneurs through a franchise-style collaboration model, as part of its broader expansion strategy.
"We're confident that this initiative will empower more local entrepreneurs to own and operate outlets under a beloved homegrown fried chicken brand, while fast-tracking our mission to bring nostalgic, heritage recipes to more Malaysians nationwide," she said.
Ahmad's, operated under Mad Bean Holdings Sdn Bhd, is also preparing to venture into international markets, with proposed outlets in Mecca, Brunei, Turkey and the United States.
"We are currently in the midst of exploring international expansion, and we aim to roll out our first overseas outlets next year," she revealed.
"Mecca and Medina in Saudi Arabia have been identified as high-potential markets, and will likely be our initial points of entry," she added.
Lailatul noted that the company's domestic and international expansion plans are aligned with its commitment to contribute to the development of Malaysia's F&B ecosystem, while creating more job opportunities in the growing halal food and beverage sector.
