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Campaign's Digital Faces to Watch 2025 – Lara Assaad Issa, Digital Strategist, MRM

Campaign's Digital Faces to Watch 2025 – Lara Assaad Issa, Digital Strategist, MRM Campaign's Digital Faces to Watch 2025 – Lara Assaad Issa, Digital Strategist, MRM Age: 29 Nominated by Derrick Nyirenda, Head of Strategy: Lara Issa is a storyteller at heart, a wordsmith by passion, and a digital strategist by trade. Her ability to choose words, craft stories, and turn data into meaningful narratives has helped brands across automotive, retail, aviation, real estate, beauty, health and energy sectors develop digital and content strategies that truly connect with their audiences. With expertise in journalism, social listening, content strategy, and brand storytelling, she believes the right message can change everything. Now, she's taking her passion further—positioning herself as a thought leader and coach, helping entrepreneurs, businesses, and professionals navigate the digital world with confidence. For Lara, strategy isn't ONLY about numbers—it's about listening to the customer and crafting brand narratives around their stories. Career highlights Lara Issa is a strategic storyteller with a 360° view of social media, having worked as an executive, content creator, analyst, and strategist. A USAID scholarship recipient in Journalism with a minor in Advertising, she graduated with honors, refining her skills in writing, communication management, and social listening to help brands craft impactful narratives. As a Digital & Social Strategist at MRM/McCann, she has been part of transformative projects, including one for an automotive client that won an industry award. Passionate about brand storytelling and audience insights, Lara is now positioning herself as a thought leader and coach, empowering businesses and professionals to navigate the digital world with confidence. Guiding principles Authenticity, impact, and storytelling with purpose. I believe in the power of words to inspire, connect, and drive change. Listening is the foundation of strategy, and every brand has a story worth telling. My mission is to craft narratives that resonate, empower, and leave a lasting imprint in the digital world. Side hustle Journalist: StriveME, Home Magazine. Blog and write poems sometimes. Future jewelry designer. Go back to main article: Campaign's Digital Faces to Watch 2025