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Yahoo
11-03-2025
- Business
- Yahoo
Sony Donates $7.5 Million to New York University to Launch Sony Audio Institute
New York University and Sony Corporation's Personal Entertainment Business' U.S. operations have announced the launch of the Sony Audio Institute, an initiative 'designed to prepare the next generation of creators and innovators within NYU's Steinhardt School of Culture, Education, and Human Development, fostering innovation at the intersection of technology, music and business,' according to the announcement. The Sony Audio Institute, established for an initial 10-year term, will serve as a hub for interdisciplinary collaboration, combining the expertise of Sony's professional and consumer audio businesses with NYU students, faculty, and facilities. Formally known as the Sony Audio Institute for Music Business and Technology, the Institute will offer new opportunities and support to students in Steinhardt's Music Business and Music Technology degree programs. More from Variety Sony Pictures to Remake Japanese Box Office Hit '366 Days' (EXCLUSIVE) CBS Blocks Sony From Canceling Lucrative 'Jeopardy' and 'Wheel of Fortune' Deals Sony Pictures Television Hires Disney's Jennifer Rogers Doyle as Head of Franchises The institute will open this spring with Larry S. Miller — NYU Steinhardt Clinical Professor and music industry veteran who received the 2024 Educator of the Year Award from the Music Business Association — as inaugural Director. He will also continue as director of the Music Business Program at NYU Steinhardt until Fall 2025. The Sony Audio Institute was created by NYU Steinhardt leadership and faculty and Sony's Personal Entertainment Business, which is responsible for Sony's professional and consumer audio business and heavily focused on its engagement and support of music and creators at all levels, including producers, engineers, songwriters, recording studios and more through its hardware and innovative audio solutions. The partnership was facilitated by Marcie Allen, a music-branding consultant who is also an adjunct faculty member at Steinhardt. 'It is an honor to establish this collaboration with New York University, one of the world's premier music schools, renowned for its long-standing legacy of producing some of the audio industry's top talent,' said Sony Corporation President-CEO Kimio Maki. 'Through this collaboration, we look forward to inspiring creativity for the next generation of music creators and witness how their artistry will influence the music industry for years to come.' NYU President Linda G. Mills said: 'We are excited and grateful that Sony has chosen NYU Steinhardt to collaborate on this important initiative, which will create new opportunities for our amazingly talented students through scholarships, internships, research fellowships, and other unrivaled experiences. This forward-looking initiative will not only create new opportunities for creative expression, it will give our students a competitive advantage in a rapidly changing industry. I'd like to thank the team at Sony and everyone at NYU who worked tirelessly to make this dream a reality.' The Sony Audio Institute will integrate Sony's state-of-the-art technology into NYU's immersive learning environment for students focused on the music business and technology. This includes giving students access to a variety of audio solutions, such as 360 Reality Audio, Sony's immersive music experience, and 360 Virtual Mixing Environment, a technology that accurately reproduces the acoustic field of an audio studio using only headphones with proprietary measurement technology, thus enabling users to create professional audio mixes from anywhere. NYU's Music and Audio Research Lab (MARL), which studies the convergence of science, technology, music, and sound, will pursue, with input from Sony researchers and engineers, groundbreaking research in the areas of music and audio technologies. MARL's current research includes music and auditory perception and cognition, machine listening and music information retrieval, spatial, and immersive audio, music in the health and rehabilitation sciences, and more. Joint research will complement MARL's existing activities and create a space where students can help to shape the future of music and technology. A studio at NYU's Brooklyn campus will be named the 'Sony Audio Institute Studio,' and will be equipped with Sony's 360 Reality Audio, as well as 360 Virtual Mixing Environment. In addition, NYU venues will present student-driven programming that bridges the gap between academic learning and real-world industry experiences. Finally, through the Sony Audio Institute, NYU is establishing a scholarship program to assist undergraduate, graduate, and doctoral students at NYU Steinhardt who demonstrate financial need and academic merit with a preference for students who have an interest in pursuing research or careers in the audio industry. Best of Variety New Movies Out Now in Theaters: What to See This Week Oscars 2026: First Blind Predictions Including Timothée Chalamet, Emma Stone, 'Wicked: For Good' and More What's Coming to Disney+ in March 2025


New York Times
11-03-2025
- Business
- New York Times
Sony Gives N.Y.U. $7.5 Million for an Audio Institute
Students at New York University who study the music industry and do research at the frontiers of audio have a new benefactor: Sony. A $7.5 million donation from the Japanese electronics and media giant, made through its personal entertainment business unit, will help establish the Sony Audio Institute, a multifaceted partnership at N.Y.U.'s Steinhardt School of Culture, Education and Human Development. It is set to open this spring. N.Y.U. and Sony, which jointly announced their agreement on Tuesday, say that the institute is not a physical space. Rather, it's an interdisciplinary approach to studying and researching the latest advances in consumer and pro-level audio tech — replete with Sony tools to facilitate. As part of the partnership, a studio space will be revamped with professional equipment from Sony and the institute will offer an array of internships, scholarships and programming, even letting students collaborate with Sony's engineers and researchers. The institute will not, however, grant degrees. It will be part of Steinhardt's degree programs in music business and music technology. 'To have access to the researchers who are inventing the future of audio, as well as the businesspeople who are managing the introduction of those products, creates a great opportunity and a competitive advantage for our students,' Larry S. Miller, the director of Steinhardt's music industry program, said in an interview. Miller, a former music executive, will step down from his leadership of the school's music industry program in the fall to become director of the Sony Audio Institute, which has been established for an initial 10-year run. (It is unrelated to the Clive Davis Institute of Recorded Music, a degree program under N.Y.U.'s Tisch School for the Arts.) The partnership between a major corporation and a university, with promises of involvement from Sony employees, is unusual. But both organizations describe it as offering rare opportunities for students in a rapidly evolving tech environment. It was facilitated by Marcie Allen, a music industry consultant who has worked with Sony and is an adjunct faculty member at Steinhardt. For Sony, the institute is partly a branding opportunity, putting the company's gear and expertise into the hands of the next generation of audio specialists. N.Y.U.'s studio in Downtown Brooklyn, for example — to be renamed the Sony Audio Institute Studio — will be fitted with the company's immersive-audio equipment. Even in their dorm rooms, students will be able to use the company's 360 Virtual Mixing Environment, a technology that emulates the audio effects of a physical studio space. 'We're looking at: How are we supporting emerging music creators who are students? How are we looking at future music technology, five to 10 years from now?' said Jordy Freed, the head of brand, business development and strategy at Sony's personal entertainment business. N.Y.U. will work with the tech and media conglomerate to incorporate 'the latest Sony audio solutions' into the broader Steinhardt curriculum (alongside products by other companies, they say). And work done at Steinhardt's Music and Audio Research Laboratory, an existing facility at Steinhardt, could involve engineers from Sony's Tokyo headquarters. But N.Y.U. and Sony insist the university's independence is secure, and that any joint research would be subject to the terms of N.Y.U.'s existing intellectual property policy. 'N.Y.U. is in charge of curriculums, programs and education, period,' Miller said. The institute, Miller said, aims to train students for a future in the music and audio world with 'skills to literally do jobs that don't exist yet.' 'Those might be pretty lofty goals,' he added, 'but I think we're going to be able to make a dent in all of those areas.'