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Morrow CEO Says Trade War Makes European Batteries More Relevant
Morrow CEO Says Trade War Makes European Batteries More Relevant

Bloomberg

time6 days ago

  • Business
  • Bloomberg

Morrow CEO Says Trade War Makes European Batteries More Relevant

Morrow Batteries AS Chief Executive Officer Lars Christian Bacher said the Trump administration's trade policies are making batteries produced outside of China 'more relevant,' as European and US businesses seek suppliers closer to home. 'More people and companies and politicians are talking about friend-shoring or on-shoring,' Bacher said in a Bloomberg TV interview Wednesday. 'There is a space for a company like ours and, yes, customers that we talk to are willing to pay more for that diversification.'

Friendshoring Set to Benefit European Battery Maker says CEO
Friendshoring Set to Benefit European Battery Maker says CEO

Bloomberg

time6 days ago

  • Business
  • Bloomberg

Friendshoring Set to Benefit European Battery Maker says CEO

Friendshoring Set to Benefit European Battery Maker says CEO "Geopolitical tension is playing to our strength," says Lars Christian Bacher, CEO of Norway-based battery manufacturer Morrow. Despite facing competition on price from Asia, customers "are willing to pay more" for diversification, he adds. Bacher speaks with Anna Edwards and Lizzy Burden on 'Bloomberg: The Opening Trade'. (Source: Bloomberg)

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