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Biz Bahrain
14-05-2025
- Business
- Biz Bahrain
Fakhro Restaurants Becomes First F&B Brand to Join Loyalty Reward Program
Fakhro Restaurants Company – the exclusive franchisee of McDonald's in the Kingdom of Bahrain – has joined the National Employee Loyalty Reward Service, becoming the first food and beverage brand to participate in this growing national initiative that continues to gain strong traction across the private sector. This milestone follows McDonald's Bahrain's recent recognition as the Best Place to Work in Bahrain for 2024, along with high rankings across the Middle East—an achievement that reflects years of sustained efforts to develop a positive, engaging work environment. Commenting on the announcement, Mr. Ahmad Jaser, General Manager of Fakhro Restaurants Company, said: 'At McDonald's Bahrain, we are committed to supporting initiatives that leave a tangible impact on the work environment. Our participation in the Employee Loyalty Reward Service aligns with this commitment and stems from our firm belief in the importance of appreciation as a foundation for building stable and productive teams.' The announcement comes as the Loyalty Reward Service sees a continued expansion in participation from various industries, signaling a broader shift among national institutions toward embedding a culture of recognition and workplace stability. Ms. Latifa Mohamed of Hope Talents—the company behind the Loyalty Reward Service—added: 'We view Fakhro Restaurants' enrollment in the program as a meaningful partnership that reflects a shared commitment to enhancing the professional experience within the workplace. It demonstrates a strong institutional awareness that we deeply value and contributes to building a culture that recognizes effort and celebrates excellence.' To date, more than 11 employees have won rewards through the program, representing a wide range of profiles—from seasoned professionals with over 27 years of service to young talents just beginning their careers. Hope Talents emphasizes that this diversity reflects the program's fairness and positive reach, valuing both experience and enthusiasm within Bahrain's evolving work culture.


Daily Tribune
07-05-2025
- Business
- Daily Tribune
Zain Bahrain to drive employee motivation and retention
Zain Bahrain, a leading telecom and technology provider in the Kingdom, has become the first telco company to join the national "Loyalty Rewards" programme. This innovative initiative reimagines how organizations recognize and motivate their employees. The new partnership with Hope Talents underscores Zain Bahrain's unwavering commitment to fostering a supportive and rewarding work environment while continuously investing in the growth and empowerment of Bahraini talent. Zain Bahrain's impressive 93% Bahrainization rate reflects its strong commitment to empowering local talent and driving national workforce development. The company has substantially impacted the Kingdom's human capital by training, employing, and upskilling over 3,000 young Bahrainis, aligning with Bahrain's Economic Vision 2030 and fostering sustainable growth. The programme, launched by Hope Talents, is designed to foster a more engaging work environment by holding regular prize draws for dedicated employees, whether industry veterans or just beginning their careers. It aims to build a culture of recognition and strengthen employees' sense of belonging within their organizations. Zain Bahrain's efforts set a benchmark for corporate citizenship, showcasing how private-sector initiatives can drive socio-economic progress. In addition, the programme enhances Zain Bahrain's existing recognition initiatives, including the Quarterly Frontliner Awards, which honor exceptional customer-facing employees; the Shock Reward, a spontaneous token of appreciation for outstanding performance; and Zain's Project Special Reward, which acknowledges team efforts in key company initiatives. Rana Al Majed, Chief Human Resources and Corporate Sustainability Officer at Zain Bahrain, stated,'The Hope Talents programme will further support our employee motivation and retention efforts. It also underscores our ongoing commitment to nurturing our workforce, especially the younger generation, who we see as tomorrow's leaders. We are investing in their growth and building an environment where they can thrive.' Latifa Mohamed, General Manager of Hope Talents, stated: 'Zain Bahrain's participation signals a growing commitment within the private sector to invest in people-first initiatives. We are proud to be leading this shift and remain dedicated to extending its impact across Bahrain's business landscape.'