Latest news with #LaurieBlair
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Travel + Leisure
6 days ago
- Business
- Travel + Leisure
You Can Now Use Your Hyatt Points to Book These Chic Boutique Hotels
World of Hyatt members can finally earn and burn points at one of the more lifestyle-forward additions to the brand family in recent years. The Standard and StandardX brands—including the new The Standard, Brussels—are slated to fully integrate into the World of Hyatt platform in phases beginning this month. Bunkhouse, a collection of smaller boutique hotels that was also included in the Hyatt acquisition of the Standard International brand collective, is expected to join World of Hyatt at a later date. The Manner, the Standard's fashion-forward lifestyle hotel in Manhattan joined World of Hyatt earlier this year by way of the Unbound Collection. Hyatt closed on the Standard acquisition last October, so why the slow-drip process of pulling each of these hotels into the loyalty program? 'Integrating a new brand into World of Hyatt isn't just about adding a logo on our website—it's about making sure the entire guest experience from booking to earning to point redemption feels seamless and meaningful at every property,' says Laurie Blair, Hyatt's senior vice president of global marketing, in an interview with Travel + Leisure . 'Each brand has unique offerings, design standards, and service philosophies, so we take the time to get it right.' As part of the brand integration, Hyatt is offering various new, Standard-specific Find Experiences for World of Hyatt members to bid on with their points. Some of those offerings include having a wedding for up to 150 guests at Boom at The Standard, High Line (complete with a four-hour open bar, passed hors d'oeuvres, a bistro station, and desserts), or bidding on access to a Burberry summer party alongside a three-night stay at The Standard, Ibiza (including a private yacht tour and American Airlines AAdvantage bonus miles to help with flying in your preferred +1). You can bid on a late-September journey to Southeast Asia with three stops along the way to The Standard, Singapore; The Standard, Bangkok; and the soon-to-open Standard, Pattaya Na Jomien (which also comes with bonus American Airlines AAdvantage miles). Back in the U.S., you can bid on a one-night penthouse getaway at The Manner that includes rooftop massages, facials, and a seafood dinner. Bidding for each of the four packages starts at 5,000 World of Hyatt points. The Standard-Hyatt brand integration comes at a time when many major hotel companies look to have options at all budgets for points earning and redemption. Hyatt's extensive focus on lifestyle hotel offerings in recent years includes the Standard takeover as well as the acquisition of Two Roads Hospitality in 2018, which netted the Chicago-based company brands like Alila and Thompson Hotels. While its competitors at Marriott, Hilton, and IHG Hotels & Resorts have similarly pursued lifestyle hotel expansions of their own, the World of Hyatt loyalty platform is the only one that largely remains tied to an award chart—meaning members can plan precisely how many points they need to budget for a stay. The incoming Standard properties generally fall between Category 2 and Category 6, which means World of Hyatt members should plan on stays as little as 6,500 points for an off-peak Category 2 night award stay or as much as 29,000 for a peak night award stay at a Category 6 property. The Manner, which was already on the platform, is a Category 8—meaning you'll have to shell out anywhere from 35,000 to 45,000 points to enjoy an award redemption. 'As more hotels join World of Hyatt, we're thoughtfully aligning each hotel to our award chart to ensure consistency and value for our members. Members will see some variation based on things like geography and hotel offerings,' Blair said. 'The beauty of our award chart is that members can plan and redeem with confidence, knowing there's consistent value whether you're staying in New York, Bangkok, or Ibiza.' The Standard and The StandardX joining World of Hyatt means loyalty members can earn 5 base points for every eligible dollar spent at participating properties and get an extra 4 bonus points per dollar for those using a World of Hyatt credit card. The integration also means there are two new options to earn toward a Brand Explorer Award, where you get a free night at a World of Hyatt Category 1-4 hotel for every five Hyatt different brands you stay. And to those who wonder if linking up with Hyatt means The Standard is going a little too corporate and isn't quite an iconoclast hotel operation anymore? 'The Standard hotels thrive because they don't follow convention,' Blair said. 'Our goal isn't to standardize The Standard—it's to scale what makes them unique, while giving travelers even more access and opportunities through World of Hyatt.'
Yahoo
22-05-2025
- Business
- Yahoo
Sleep with The Standard, Earn with World of Hyatt: Members Can Now Earn and Redeem at Participating The Standard and The StandardX Hotels
From New York City rooftops to exclusive Ibiza pool parties, participating The Standard and The StandardX and Bunkhouse Hotels (coming soon) bring standout new FIND experiences to World of Hyatt members CHICAGO, May 22, 2025--(BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE: H) announced that World of Hyatt members are invited into the vibrant world of The Standard hotels to experience stays that are anything but standard. Those familiar with the legendary global brand know The Standard for its cultural vibrancy and immersive experiences – where DJs and live music, art installations, and fashion week happenings have created unforgettable moments for over 25 years. Now, World of Hyatt members can experience The Standard brand's zeitgeist – and can now earn or redeem World of Hyatt loyalty points for sleeping at participating The Standard and The StandardX hotels. This milestone follows Hyatt's bold moves in 2024 to assert its position as a leader in lifestyle travel – including closing on the acquisition of Standard International's lifestyle brands and reimagining its brand architecture into five distinct portfolios: Luxury, Lifestyle, Inclusive, Classics and Essentials – designed to offer guests and members unique experiences within each. "With more than 56 million World of Hyatt members and counting, we're not only rewarding members for more stays, but we're opening the door to a portfolio of meaningful experiences that foster self-discovery and a deeper connection to the world," said Laurie Blair, senior vice president of global marketing, Hyatt. "Giving our members access to exclusive experiences, only available through World of Hyatt, is paramount to how we stand out and fully immerse members in our world." To celebrate, World of Hyatt is giving members access to one-of-a-kind FIND experiences that can only be accessed through World of Hyatt and The Standard hotels. Your Wedding at a New York Icon—The Standard, High Line's BOOM: Turn your big day into a legendary night in one of New York's most coveted spaces. Perched high above the Meatpacking District, BOOM has played host to A-listers, fashion icons, artists, and unforgettable moments—and now, it's all yours. This once-in-a-lifetime experience includes a wedding celebration for up to 150 guests, featuring a 4-hour top-shelf open bar, passed hors d'oeuvres, a bistro station and desserts—all set against sweeping skyline views that need no filter. Bidding starts at 5,000 World of Hyatt points here! Burberry Summer, The Standard Way: Burberry makes a splash this summer with a rooftop takeover at The Standard, Ibiza. In celebration of the summer season, Burberry is bringing its signature check poolside—taking over UP, The Standard, Ibiza's iconic rooftop. Enjoy exclusive access to Burberry's summer party, a three-night stay in the heart of Ibiza, and a private yacht tour along the island's glittering coastline. Bring a plus one—American Airlines AAdvantage® bonus miles will be provided, thanks to our exclusive relationship with American Airlines. Bidding starts at 5,000 World of Hyatt points here! A Luxe Escape Across Southeast Asia: Embark on a late-September three-stop journey through Southeast Asia. Begin in Singapore at The Standard, Singapore, where futuristic luxury meets vibrant hawker fare. Next, dive into the high-energy pulse of Bangkok, Thailand's electrifying capital, and stay sky-high at The Standard, Bangkok. Finally, unwind at the soon-to-open The Standard, Pattaya—a beachfront haven with curated design and laid-back vibes. This is Southeast Asia, The Standard way. Bring a plus one—plus, use bonus miles provided by our exclusive relationship with American Airlines for flights. Bidding starts at 5,000 World of Hyatt points here! A New Manner of Hospitality. A Penthouse Stay Curated for a Wellness & Fashion Escape: Enjoy a one-night penthouse stay at The Manner with rooftop massages, candlelit facials, sound bath, and a New England-inspired seafood dinner at The Otter. Includes a personal stylist session in SoHo and a $5,000 retail credit to spend at a top SoHo department store that carries luxury brands. Bidding starts at 5,000 World of Hyatt points here! Be More Stand Out: Welcome, The Standard and The StandardX The Standard and The StandardX hotels turn hospitality on its head by defying the traditional hotel mold, transforming hotels into vibrant playgrounds at the nexus of style, design, and culture. The Standard, The StandardX and Bunkhouse hotels offer one-of-a-kind restaurant and nightlife experiences including BOOM, The Standard Grill, The Standard Biergarten, Café Standard, Lido Bayside Grill, Jo's Coffee as well as iconic rooftop venues including Le Bain, Decimo, Sweeties, UP, Ojo and Sky Beach. "With The Standard and The StandardX brands joining World of Hyatt, we're introducing our celebrated hotels and renowned experiences to a much larger audience," said Amar Lalvani, President & Creative Director of Hyatt's Lifestyle Portfolio. "Earlier this year, we introduced The Manner to World of Hyatt. Nestled on a tree lined street in the heart of SoHo (NYC), the property reinvents what a hotel can be, pairing the privacy and generosity of a residence, with the intimacy and exclusivity of private members club." The Standard and The StandardX hotels are joining World of Hyatt in phases, participating in all World of Hyatt program benefits. Starting this month, members can earn and redeem points at participating The Standard and The StandardX hotels including: North America | The Standard, High Line (Category 6); The Standard, East Village (Category 6) Asia Pacific | The Standard, Bangkok (Category 4); The StandardX, Bangkok Phra Arthit (Category 2); The Standard, Hua Hin (Category 3); The StandardX, Melbourne (Category 3); The Standard, Maldives (Category 6); The Standard, Singapore (Category 5) Europe | The Standard, Ibiza (Category 6), The Standard, London (Category 6) Opening Soon | The Standard, Pattaya Na Jomien (Category 3) Check In, Stand Out – Earn Rewards Bold stays meet exclusive benefits. World of Hyatt members can enjoy earning and redeeming at participating The Standard and The StandardX hotels with all the program benefits they know and love. World of Hyatt members: Earn 5 Base Points for every eligible dollar spent at participating The Standard and The StandardX hotels Get an extra 4 Bonus Points per eligible dollar as a World of Hyatt Credit Cardmember Work toward elite status and Milestone Rewards with every qualifying stay Unlock new perks through award chart participation and on-property elite benefits Earn toward a Brand Explorer Award with eligible stays at participating The Standard and The StandardX hotels (and stay tuned for when Bunkhouse Hotels will join) This is just the Pregame: More Places, More Perks, More Playgrounds With even more hotels and exclusive member experiences on the horizon, this is just the beginning of a new era in elevated lifestyle travel. World of Hyatt members will soon be able to earn and redeem at Bunkhouse Hotels properties across the US and Mexico. Stay tuned for when and how. Bunkhouse Hotels offer more than just a good night's sleep and a great cup of coffee. A passion for design, tireless attention to detail, and commitment to creating culture have earned each of their hotels a unique place in the hearts and minds of those who visit. From luxurious stays at Hotel San Cristóbal, Hotel Saint Cecilia, and the newly opened Hotel Saint Augustine – recognized by GQ, Southern Living, and Travel + Leisure as one of the world's best new hotels – to easygoing hospitality at Austin properties like Hotel Magdalena and Hotel San José, World of Hyatt members will have even more options for curated, community-inspired travel. From rooftop views to members-only moments, don't miss the chance to sign up to be a World of Hyatt member and stay tuned — more destinations and standout experiences will be dropping soon. For more information on World of Hyatt and The Standard and The StandardX hotels, visit For a complete list of participating hotels, including when each property began (or will begin) participating in the World of Hyatt, visit The term "Hyatt" is used in this release to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. For further information: About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit About World of Hyatt World of Hyatt is Hyatt's award-winning guest loyalty program uniting participating locations in Hyatt's Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, Dream® Hotels, Breathless Resorts & Spas®, JdV by Hyatt®, and Me and All Hotels; the Inclusive Portfolio, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Lifestyle Portfolio brands The Standard®, The StandardX and Bunkhouse® Hotels will participate in World of Hyatt in the future. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 56 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt's strategic loyalty collaboration with American Airlines AAdvantage®. Travelers can enroll for free at download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and Twitter. View source version on Contacts Media Contact Kaitlyn
Business Wire
22-05-2025
- Business
- Business Wire
Sleep with The Standard, Earn with World of Hyatt: Members Can Now Earn and Redeem at Participating The Standard and The StandardX Hotels
CHICAGO--(BUSINESS WIRE)-- Hyatt Hotels Corporation (NYSE: H) announced that World of Hyatt members are invited into the vibrant world of The Standard hotels to experience stays that are anything but standard. Those familiar with the legendary global brand know The Standard for its cultural vibrancy and immersive experiences – where DJs and live music, art installations, and fashion week happenings have created unforgettable moments for over 25 years. Now, World of Hyatt members can experience The Standard brand's zeitgeist – and can now earn or redeem World of Hyatt loyalty points for sleeping at participating The Standard and The StandardX hotels. This milestone follows Hyatt's bold moves in 2024 to assert its position as a leader in lifestyle travel – including closing on the acquisition of Standard International's lifestyle brands and reimagining its brand architecture into five distinct portfolios: Luxury, Lifestyle, Inclusive, Classics and Essentials – designed to offer guests and members unique experiences within each. 'With more than 56 million World of Hyatt members and counting, we're not only rewarding members for more stays, but we're opening the door to a portfolio of meaningful experiences that foster self-discovery and a deeper connection to the world,' said Laurie Blair, senior vice president of global marketing, Hyatt. 'Giving our members access to exclusive experiences, only available through World of Hyatt, is paramount to how we stand out and fully immerse members in our world.' To celebrate, World of Hyatt is giving members access to one-of-a-kind FIND experiences that can only be accessed through World of Hyatt and The Standard hotels. Your Wedding at a New York Icon—The Standard, High Line's BOOM: Turn your big day into a legendary night in one of New York's most coveted spaces. Perched high above the Meatpacking District, BOOM has played host to A-listers, fashion icons, artists, and unforgettable moments—and now, it's all yours. This once-in-a-lifetime experience includes a wedding celebration for up to 150 guests, featuring a 4-hour top-shelf open bar, passed hors d'oeuvres, a bistro station and desserts—all set against sweeping skyline views that need no filter. Bidding starts at 5,000 World of Hyatt points here! Burberry Summer, The Standard Way: Burberry makes a splash this summer with a rooftop takeover at The Standard, Ibiza. In celebration of the summer season, Burberry is bringing its signature check poolside—taking over UP, The Standard, Ibiza's iconic rooftop. Enjoy exclusive access to Burberry's summer party, a three-night stay in the heart of Ibiza, and a private yacht tour along the island's glittering coastline. Bring a plus one—American Airlines AAdvantage® bonus miles will be provided, thanks to our exclusive relationship with American Airlines. Bidding starts at 5,000 World of Hyatt points here! A Luxe Escape Across Southeast Asia: Embark on a late-September three-stop journey through Southeast Asia. Begin in Singapore at The Standard, Singapore, where futuristic luxury meets vibrant hawker fare. Next, dive into the high-energy pulse of Bangkok, Thailand's electrifying capital, and stay sky-high at The Standard, Bangkok. Finally, unwind at the soon-to-open The Standard, Pattaya—a beachfront haven with curated design and laid-back vibes. This is Southeast Asia, The Standard way. Bring a plus one—plus, use bonus miles provided by our exclusive relationship with American Airlines for flights. Bidding starts at 5,000 World of Hyatt points here! A New Manner of Hospitality. A Penthouse Stay Curated for a Wellness & Fashion Escape: Enjoy a one-night penthouse stay at The Manner with rooftop massages, candlelit facials, sound bath, and a New England-inspired seafood dinner at The Otter. Includes a personal stylist session in SoHo and a $5,000 retail credit to spend at a top SoHo department store that carries luxury brands. Bidding starts at 5,000 World of Hyatt points here! Be More Stand Out: Welcome, The Standard and The StandardX The Standard and The StandardX hotels turn hospitality on its head by defying the traditional hotel mold, transforming hotels into vibrant playgrounds at the nexus of style, design, and culture. The Standard, The StandardX and Bunkhouse hotels offer one-of-a-kind restaurant and nightlife experiences including BOOM, The Standard Grill, The Standard Biergarten, Café Standard, Lido Bayside Grill, Jo's Coffee as well as iconic rooftop venues including Le Bain, Decimo, Sweeties, UP, Ojo and Sky Beach. 'With The Standard and The StandardX brands joining World of Hyatt, we're introducing our celebrated hotels and renowned experiences to a much larger audience,' said Amar Lalvani, President & Creative Director of Hyatt's Lifestyle Portfolio. 'Earlier this year, we introduced The Manner to World of Hyatt. Nestled on a tree lined street in the heart of SoHo (NYC), the property reinvents what a hotel can be, pairing the privacy and generosity of a residence, with the intimacy and exclusivity of private members club.' The Standard and The StandardX hotels are joining World of Hyatt in phases, participating in all World of Hyatt program benefits. Starting this month, members can earn and redeem points at participating The Standard and The StandardX hotels including: Check In, Stand Out – Earn Rewards Bold stays meet exclusive benefits. World of Hyatt members can enjoy earning and redeeming at participating The Standard and The StandardX hotels with all the program benefits they know and love. World of Hyatt members: This is just the Pregame: More Places, More Perks, More Playgrounds With even more hotels and exclusive member experiences on the horizon, this is just the beginning of a new era in elevated lifestyle travel. World of Hyatt members will soon be able to earn and redeem at Bunkhouse Hotels properties across the US and Mexico. Stay tuned for when and how. Bunkhouse Hotels offer more than just a good night's sleep and a great cup of coffee. A passion for design, tireless attention to detail, and commitment to creating culture have earned each of their hotels a unique place in the hearts and minds of those who visit. From luxurious stays at Hotel San Cristóbal, Hotel Saint Cecilia, and the newly opened Hotel Saint Augustine – recognized by GQ, Southern Living, and Travel + Leisure as one of the world's best new hotels – to easygoing hospitality at Austin properties like Hotel Magdalena and Hotel San José, World of Hyatt members will have even more options for curated, community-inspired travel. From rooftop views to members-only moments, don't miss the chance to sign up to be a World of Hyatt member and stay tuned — more destinations and standout experiences will be dropping soon. For more information on World of Hyatt and The Standard and The StandardX hotels, visit For a complete list of participating hotels, including when each property began (or will begin) participating in the World of Hyatt, visit The term 'Hyatt' is used in this release to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. For further information: About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt ®, Alila ®, Miraval ®, Impression by Secrets, and The Unbound Collection by Hyatt ®; the Lifestyle Portfolio, including Andaz ®, Thompson Hotels ®, The Standard ®, Dream ® Hotels, The StandardX, Breathless Resorts & Spas ®, JdV by Hyatt ®, Bunkhouse ® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry ® Wellness & Spa Resorts, Hyatt Ziva ®, Hyatt Zilara ®, Secrets ® Resorts & Spas, Dreams ® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape ® Resorts & Spas, Alua Hotels & Resorts ®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt ®, Hyatt Regency ®, Destination by Hyatt ®, Hyatt Centric ®, Hyatt Vacation Club ®, and Hyatt ®; and the Essentials Portfolio, including Caption by Hyatt ®, Hyatt Place ®, Hyatt House ®, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit About World of Hyatt World of Hyatt is Hyatt's award-winning guest loyalty program uniting participating locations in Hyatt's Luxury Portfolio, including Park Hyatt ®, Alila ®, Miraval ®, Impression by Secrets, and The Unbound Collection by Hyatt ®; the Lifestyle Portfolio, including Andaz ®, Thompson Hotels ®, Dream ® Hotels, Breathless Resorts & Spas ®, JdV by Hyatt ®, and M e and All Hotels; the Inclusive Portfolio, including Zoëtry ® Wellness & Spa Resorts, Hyatt Ziva ®, Hyatt Zilara ®, Secrets ® Resorts & Spas, Dreams ® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape ® Resorts & Spas, and Alua Hotels & Resorts ®; the Classics Portfolio, including Grand Hyatt ®, Hyatt Regency ®, Destination by Hyatt ®, Hyatt Centric ®, Hyatt Vacation Club ®, and Hyatt ®; and the Essentials Portfolio, including Caption by Hyatt ®, Hyatt Place ®, Hyatt House ®, Hyatt Studios, and UrCove. Lifestyle Portfolio brands The Standard®, The StandardX and Bunkhouse® Hotels will participate in World of Hyatt in the future. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 56 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt's strategic loyalty collaboration with American Airlines AAdvantage ®. Travelers can enroll for free at download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and Twitter.
Yahoo
26-02-2025
- Business
- Yahoo
World of Hyatt Steps up to the Pitch as the Official Sponsor of Chicago Fire FC
Chicago Fire and World of Hyatt Team up to Create Exclusive Experiences for Fans to 'Be More Game Changing' as They Get Closer to the Action CHICAGO, February 26, 2025--(BUSINESS WIRE)--Chicago Fire FC and Hyatt today announced a multi-year agreement, naming World of Hyatt as an Official Sponsor of Chicago Fire FC, providing fans with opportunities to get closer to the action – both on and off the soccer pitch through exclusive experiences. To kick off this exciting new collaboration, the Fire and Hyatt are launching a new stay package with Hyatt Regency McCormick Place Chicago, which is just steps away from Soldier Field where the team plays. The Chicago Fire FC Stay Package includes: Discounted room rate at Hyatt Regency McCormick Place during Chicago Fire home games Overnight parking at the hotel for duration of stay $20 credit to Market at Hyatt Regency McCormick Place Chicago per stay Discounted beverage at the hotel's Arc Bar on game day World of Hyatt x Chicago Fire FC branded memorabilia Photo booth in Hyatt Regency McCormick Place Chicago lobby The Chicago Fire Stay Package must be booked in advance for the night of, or night before a Chicago Fire home game. Hyatt will also offer FIND Experiences around this collaboration in the near future. The World of Hyatt FIND platform offers World of Hyatt members 500+ curated experiences to enhance their stay and immerse themselves in their destination. "World of Hyatt embraces the transformative power of travel in many ways inviting members and guests to Be More Here with extraordinary and limited-time experiences, and our Chicago Fire FC sponsorship creates an opportunity for passionate soccer fans to experience the competition, hospitality, and matches that create memorable experiences," said Laurie Blair, vice president, global marketing, Hyatt. "Together, we are creating moments for fans and travelers alike to have incredible game day and stay experiences, whether visiting the team at home in Chicago or on the road to watch an away game." World of Hyatt will become the presenting sponsor of the Fire's most exclusive viewing experience at Soldier Field – the Benchside Seats presented by World of Hyatt. The Benchside Seats presented by World of Hyatt are just steps away from the pitch, giving fans unparalleled views of the action. In addition, World of Hyatt will be integrated into Chicago Fire ticketing experiences like the Fire Flash Sales, allowing fans to have affordable access to the Club's hottest matches. "It's always wonderful to collaborate with an organization like Hyatt who also calls Chicago home," said Dave Baldwin, President of Business Operations, Chicago Fire FC. "Like Hyatt, Chicago Fire is committed to ensuring a great experience for their guests, and we look forward to joining forces to create unmatched opportunities for Fire fans here in Chicago and across the country." Chicago's 2025 first regular season home game will be against Eastern Conference rival D.C. United on Saturday, March 1, 2025, at Soldier Field at 7:30 p.m. CT. Tickets for the 2025 season are available for purchase starting at $29 and can be purchased HERE via Ticketmaster or by calling 888-MLS-FIRE. For additional information on Chicago Fire FC, including information on the upcoming 2025 MLS Season, please visit: Stay tuned for additional offerings from the World of Hyatt and Chicago Fire FC collaboration. Not a World of Hyatt member yet? Sign up for free at The term "Hyatt" is used in this release to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. About Chicago Fire FC The Chicago Fire Football Club (Chicago Fire FC) is an American professional soccer club that competes in Major League Soccer (MLS), the top U.S. domestic league. Founded on October 8, 1997, on the 126th anniversary of the Great Chicago Fire, the Club began play as one of the League's first expansion franchises. The Fire have won six major domestic titles, including the 1998 MLS Cup; the 1998, 2000, 2003, and 2006 Lamar Hunt U.S. Open Cups; as well as the 2003 MLS Supporters' Shield. Chicago Fire FC's affiliate team, Chicago Fire II, plays in MLS NEXT Pro, a professional league that completes the pro player pathway from MLS NEXT, the youth academy programs, through to MLS. The Chicago Fire Academy currently features five teams ranging from U-13 to U-18. The Club's charitable arm, the Chicago Fire Foundation, was recognized as ESPN's 2019 Sports Humanitarian Team of the Year, and has made significant contributions to enhance the lives of disadvantaged youth throughout Chicagoland, providing nearly $10 million back to the community. The Fire train at the Endeavor Health Performance Center, a $100M state-of-the art-facility, and play their home matches at historic Soldier Field. For more information, visit About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of December 31, 2024, the Company's portfolio included more than 1,400 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit About World of Hyatt World of Hyatt is Hyatt's award-winning guest loyalty program uniting participating locations in Hyatt's Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, Dream® Hotels, Breathless Resorts & Spas®, JdV by Hyatt®, and me and all hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Lifestyle Portfolio brands The Standard®, The StandardX and Bunkhouse® Hotels will participate in World of Hyatt in the future. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 54 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt's strategic loyalty collaboration with American Airlines AAdvantage®. Travelers can enroll for free at download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and Twitter. View source version on Contacts Media Contacts: Meredith Beyer, Hyatt, Emily Mekstan, Hyatt, Chicago Fire FC Communications – firecommunications@ El comunicado en español sigue a la versión en inglés.
