20-04-2025
Botanical stardom: Instagram loves these gardens
The most popular U.S. botanical garden accounts on Instagram are in New York City, Philadelphia and Denver, according to data from Sprout Social.
What they're saying:"Eye-catching visuals draw users in, while educational videos and resources keep them coming back," Layla Revis, VP of social, content and brand marketing at Sprout Social, tells Axios.
Here's a closer look into the social media metrics of America's top 15 botanical gardens.
2. Longwood Gardens
3. Denver Botanic Gardens
4. Brooklyn Botanic Garden
Followers: 173K
Most engaged-with post overall: This video announcing that crocuses bloomed generated a 544.09% engagement rate.
5. Atlanta Botanical Garden
Followers: 170K
Most engaged-with post overall: This post sharing that the rare African Corpse Flower bloomed garnered a 26.81% engagement rate.
6. Dallas Arboretum and Botanical Garden
Followers: 156K
Most engaged-with post overall: This winter wonderland picture collected a 9.26% engagement rate.
7. Desert Botanical Garden
Followers: 131K
Most engaged-with post overall: This reel celebrating World Tourism Day with the "Light Bloom" exhibit generated a 63.25% engagement rate.
8. Chicago Botanic Garden
Followers: 127K
Most engaged-with post overall: This announcement for the return of #Lightscape with new installations garnered a 7.84% engagement rate.
9. Missouri Botanical Garden
Followers: 117K
Most engaged-with post overall: This collab post with the Chicago Botanic Garden educating followers on manual pollination for the Octavia flower gained a 7.98% engagement rate.
10. Fairchild Tropical Botanic Garden
Followers: 100K
Most engaged-with post overall: This video highlighting the Myrmecophila hybrid, known as "tropical beauty in bloom," received a 32.68% engagement rate.
11. San Diego Botanic Garden
12. San Francisco Botanical Garden
Followers: 65.6K
Most engaged-with post overall: This carousel sharing the season's first bloom of the Magnolia campbellii collected a 22.15% engagement rate.
13. Coastal Maine Botanical Gardens
Followers: 63.5K
Most engaged-with post overall: This post announcing the season's opening date garnered an 18.24% engagement rate.
14. Lewis Ginter Botanical Garden
