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HYBE Shares Soar As BTS Nears Full-Group Reunion
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All the BTS members are expected to be discharged from the military this month, with HYBE making grand plans for its reunion.
The wait is not so far from the end! One of the most popular K-pop bands, BTS, is heading for a reunion, and fans can't be happier. With members V and RM already discharged from the military on Tuesday, others will also follow suit, prompting a fan frenzy. While the anticipation remains high, the members' return has also brought in several developments at HYBE, the record label managing BTS.
While HYBE continues to maintain a leading presence in the K-pop scene, BTS has been one of the biggest contributors to its building fame and profits. After the BTS members' self-declared hiatus from music due to their mandatory military services, HYBE is now preparing to make a grand return, with CEO Lee Jae Sang also offering fresh insights about their plans for BTS's group activities. Likewise, the developments have also impacted the company's stock position, which previously kept rallying over founder Bang Si Hyuk's alleged role in fraudulent trading.
HYBE Share Grows Amid BTS' Return
Ahead of BTS's group comeback, HYBE's share price stood at 284,500 KRW on June 5, strongly nearing its 1-year high of 292,500 KRW. The figures went even higher on June 9 as the BTS agency's stock was trading at 302,000 won, marking a 6 per cent rise since Thursday. There has been a consistent upward trend over the past few days. While HYBE closed at 272,000 won on June 2, the figures further surged by 4 per cent and 2 per cent on June 4 and 5. The sudden shift comes as no big shock, as BTS' impactful role in driving the company's business.
With such rising figures, HYBE's shares have gone up by 7.53 per cent in the last five days at the Korea Exchange. Analysts at Goldman Sachs have also upgraded HYBE Corporation stock to 'Buy," identifying a new growth opportunity for the company.
Investors in the industry remain optimistic, while others believe the group must re-evaluate its musical plans to strengthen the business. 'BTS has evolved into a global pop act, but in doing so, they've lost much of the raw, hip-hop energy that defined their early years. While their solo works retain strong messages, a reset of the group's musical identity may be needed for long-term success," an insider told Allkpop.
"⟭⟬E ARE B⟬⟭CK" has "BTS & ARMY" Logo on HYBE building..!BTS IS BACKBTS IS COMING BTS FESTA IS COMING BTS WE ARE BACKKINGS ARE COMING BACK #BTS12thAnniversary #BTSFESTA2025
— BTS Updates, News & Charts ⁷ (@_BTSMoments_) June 8, 2025
Meanwhile, HYBE has been making grand preparations for the group's comeback. Adding to the buzz, the company lit up its headquarters with the words 'We Are Back," instantly sending fans into a frenzy. Several pictures with an illuminated message on the building have gone viral on the internet.
[MEDIA] #BTS 's Full Group Return, HYBE Building Wrapping "WE ARE BACK"On June 9th, the exterior wall of the HYBE building in Yongsan-gu, Seoul was wrapped with the official logos of BTS and ARMY (fandom name) and the phrase 'WE ARE BACK." This is part of the 'BTS FESTA," a…
— BTS Charts Daily (@btschartsdailyc) June 9, 2025
Coming to BTS's much-awaited return, while Jin and J-Hope were the first ones to be discharged from the military, RM and V were released on Wednesday, June 10. Jimin and Jungkook are scheduled to be discharged on Wednesday, June 11, while the seventh and last member, Suga, will fulfill his duty later this month.
First Published:
June 11, 2025, 12:33 IST
