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Time of India

'Lovely Runner' star Byeon Woo Seok, ASTRO's Cha Eun Woo dominate May Ad model rankings — see who else made the list

As with each month, the Korean Business Research Institute has unveiled its brand reputation rankings for advertisement models for May. Based on big data collected from April 2 to May 2, the rankings reflect a comprehensive analysis of consumer behavior. The institute measured each model's brand value by evaluating participation, communication, media presence, and social influence to calculate their overall brand reputation index. Byeon Woo Seok The actor is currently gaining massive popularity from Lovely Runner, maintained his position at No. 1 for May. He earned a brand reputation index of 1,589,864, continuing his reign at the top for a seventh consecutive month. Lee Jung Hoo Baseball star Lee Jung Hoo made a powerful debut on the list, claiming the second spot with a brand reputation index of 1,403,456, reflecting his rising influence both on and off the field. Lim Young Woong Trot sensation Lim Young Woong ranked third in the May brand reputation rankings, earning a brand reputation index of 1,380,881. His steady popularity across age groups and platforms continues to reflect in his commercial influence. Son Heung Min Football icon Son Heung Min secured the fourth position with a brand reputation index of 1,280,053. His consistent performance both internationally and domestically keeps him among Korea's most marketable stars. Cha Eun Woo ASTRO member and popular actor Cha Eun Woo secured the fifth spot with a brand reputation index of 1,038,112, continuing his streak as one of Korea's top advertisement models. Top 30 Advertisement Model Brand Reputation Rankings for May: 6. BLACKPINK 7. Kim Do Yeong 8. BTS 9. PSY 10. Park Bo Gum 11. Park Eun Bin 12. Lee Byung Hun 13. IVE 14. Jun Hyun Moo 15. Gong Yoo 16. SEVENTEEN 17. Lee Chan Won 18. Lee Jung Jae 19. Young Tak 20. Yoo Jae Suk 21. Faker 22. Kim Jong Min 23. Choo Sung Hoon 24. Park Hyung Sik 25. Ji Ye Eun 26. Son Suk Ku 27. aespa 28. Ryu Hyun Jin 29. Shin Yubin 30. Shin Min Ah For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.