5 days ago
Burberry's Festival Campaign Features a Star-Studded Lineup
Burberryhas introduced a special Festival campaign to ring in SS25, enlisting a lineup of familiar British talents across different generations and genres to represent the country's vibrant live music culture. The London-based luxury house led byDaniel Leebrings the likes ofLiam Gallagherof Oasis, DJ and producerGoldie,Alexa Chung, Korean singerSeungmin, and more together in the special editorial sporting Burberry's signature motifs and weather-ready staples.
Carrying forth 90s sensibilities with the heavy presence of its recognisable tartan and mod-inspired silhouettes, campaign headliners like Goldie and Liam Gallagher evoke the eclectic era where genres like Jungle and Britpop made their mark on global culture. To represent the next generation Gallagher's children, Jean, Lennon, and Molly Moorish-Gallagher, join their father, who wears his very own Burberry parka byChristopher Baileyfrom SS18 — a teaser of the limited reissue hitting stores and online later in July. The Gallagher children wear numbers featuring packable capes and hooded jackets in tartan and solid colours.
Other talents include Loyle Carner, Chy Cartier, John Glacier, and English modelCara Delevingne— many of whom wear tank tops, polo shirts, and bikinis drenched in Burberry's check wear and wearing all-weather Marsh rubber boots on their feet. New Highland handbags are shown in jacquard-woven Burberry Check with a water-resistant finish for unpredictable British weather. Elsewhere, the curved crossbody bags and quilted Horseshoe styles draw inspiration from rainwear while maintaining an elegant appeal.
See the gallery above for a closer look at the high-energy campaign.
