2 days ago
- Entertainment
- Time of India
Krushna Abhishek celebrates everyday champions with Rush
HighlightsRush, the skill-based casual gaming platform from Hike, has launched its inaugural brand campaign, #ChaloJeetKiChaal, featuring actor-comedian Krushna Abhishek. The campaign highlights everyday champions who transform life's challenges into victories, leveraging the flagship game, Ludo, to emphasize skill and strategy over chance. The core of the campaign includes the Leedo Champions League, a flagship tournament offering significant rewards, such as cash prizes, gadgets, and vehicles, showcasing the platform's commitment to skill-based gaming.
Rush, the skill-based
casual gaming
platform from
Hike
, has unveiled its first-ever brand campaign,
#ChaloJeetKiChaal
, starring actor-comedian
Krushna Abhishek
.
Brimming with humour, hustle and classic everyday jugaad, the campaign celebrates the sharp-minded, quick-footed players of Bharat who turn life's curveballs into game-winning moments.
At its core, #ChaloJeetKiChaal celebrates
everyday champions
, those who navigate life's plot twists with skill, hustle and heart, turning daily challenges into moments of victory.
With Rush's flagship game, Ludo, as the hero, Krushna Abhishek brings his signature high-energy charm and street-smart comedy to the forefront, proving that in both life and gaming, bold moves and smart thinking are the ultimate power combo.
'#ChaloJeetKiChaal is our way of turning the spotlight on India's sharpest gamers - people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,' said Manish Kumar, chief financial officer, Hike.
By blending aspirational storytelling with colloquial flair, the campaign hits the sweet spot for young, ambition-driven India especially in tier two and tier three cities where value, status and entertainment converge in one super app.
Kumar added, 'Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle.'
At the heart of the campaign is the
Leedo Champions League
, Rush Ludo's flagship tournament offering high-value rewards such as cash prizes, gadgets and vehicles, reinforcing the platform's promise of skill-based play and real-world gains.
Watch the video here:
