Latest news with #Legge
Yahoo
22-05-2025
- Automotive
- Yahoo
e.l.f. Revs Up Support for Katherine Legge at NASCAR's Coca-Cola 600 Weekend
The brand is making power moves towards its commitment to OAKLAND, Calif., May 22, 2025--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR's Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. Legge will be competing in the NASCAR Xfinity Series' BetMGM 300 event on May 24 as the only female driver entered in the race. Sporting an e.l.f.-branded car and fire suit, she'll embody the bold confidence to make power moves and break barriers on and off the track. "At e.l.f., we're bold disruptors with a kind heart — showing up where no one expects, serving those too often overlooked. When we learned that nearly 40% of NASCAR fans are women, yet no one was speaking to them, we didn't see a gap — we saw a call to action," said Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty. "Katherine drives our commitment forward: standing with every eye, lip, and face; her journey serves as a powerful reminder to believe in yourself and follow your dreams. She's a force of nature — bold, relentless and unapologetically unstoppable. Three years later, our bond is stronger than ever." e.l.f. is making a big statement during NASCAR's Coca-Cola 600 weekend with its activation – Power Grip Garage. Created in collaboration with Day One Agency and produced by The Bait Shoppe, this immersive, larger-than-life experience showcases the brand's new Jumbo Power Grip Primer, which, at 3x the size of the original, boasts more drippy, gripping and sticky action for the ultimate makeup hold. The activation is located in the Fan Zone at the Coca-Cola 600 weekend, offering an unforgettable experience for fans and supporters alike. The Power Grip Garage will feature a glam station, meet and greets with Legge, and a 'Share the Love Wall' where fans can record a video with an inspiring message for Legge to rev her up before she hits the track. "My ongoing partnership with e.l.f. is truly astonishing," said Legge. "Our shared passion for motorsports and dedication to has allowed us to make a significant impact on so many people. Together, we are breaking barriers and championing representation like never before. I'm incredibly proud to be part of this movement, as we inspire and empower women to achieve greatness in the sport and beyond." Can't make it to the Coca-Cola 600 weekend? e.l.f. invites its community to race Legge's virtual car and catch her avatar in e.l.f. UP!, its Roblox experience. The brand also partnered with Drive World, one of the largest racing games on Roblox, to engage the racing community to join the race. Complete the Coca-Cola 600 quest and like e.l.f. UP! to win Legge's car as a skin in Drive World for a limited time. Throughout the weekend, e.l.f. will also livestream from the Power Grip Garage activation on the e.l.f. you! Twitch channel, inviting an even larger community to join in on the action. The brand is making sure Power Grip lovers everywhere can fuel their look with a chance to win big!* See the official sweepstakes rules and prize description here. New Jumbo Power Grip Primer is available to Beauty Squad members on May 22 and online at on May 26. Legge hosts "Throttle Therapy with Katherine Legge" as part of iHeart Women's Sports Audio Network. Check out her recent conversation with e.l.f.'s Chief Integrated Marketing Officer, Patrick O'Keefe here. Legge's upcoming races: Saturday, May 31, 2025: Nashville (NASCAR Xfinity)Sunday, June 15, 2025: Mexico/Autodromo (NASCAR Cup)Sunday, July 7, 2025: Chicago (NASCAR Cup)Sunday, July 13, 2025: Sonoma, CA (NASCAR Cup) For more information about e.l.f. and Legge, please visit or About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About Katherine Legge Katherine Legge is a trailblazing British racing driver renowned for breaking boundaries and setting records. As the fastest female qualifier in the history of the Indianapolis 500, Katherine has cemented her status as one of the sport's elite competitors. She has many firsts in her career which also spans various racing disciplines, including IndyCar, Sports Cars, NASCAR, and international endurance racing, where she has continuously demonstrated exceptional talent, resilience, and versatility. With a career that has taken her to iconic circuits around the globe, Katherine is celebrated for her fearless pursuit of new challenges, from leading teams at the renowned 24 Hours of Daytona to competing in the grueling Pikes Peak International Hill Climb. Legge has appeared on TODAY with Hoda & Jenna, The Drew Barrymore Show, The Ellen DeGeneres Show, The Tamron Hall Show, 60 Minutes, Modern Marvels, and Jay Leno's Garage. Legge is represented by BRANDed Management and Klint Briney, who long oversaw the career of nine-time Indy 500 starter Sarah Fisher. For more on Katherine Legge, please visit View source version on Contacts e.l.f. BeautyLaura Cosgravelcosgrave@ BRANDed ManagementPR@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
22-05-2025
- Automotive
- Business Wire
e.l.f. Revs Up Support for Katherine Legge at NASCAR's Coca-Cola 600 Weekend
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR's Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. e.l.f. revs up support for Katherine Legge at NASCAR's Coca-Cola 600 weekend. Sporting an e.l.f.-branded car and fire suit, she'll embody the bold confidence to make power moves and break barriers on and off the track. Share Legge will be competing in the NASCAR Xfinity Series' BetMGM 300 event on May 24 as the only female driver entered in the race. Sporting an e.l.f.-branded car and fire suit, she'll embody the bold confidence to make power moves and break barriers on and off the track. 'At e.l.f., we're bold disruptors with a kind heart — showing up where no one expects, serving those too often overlooked. When we learned that nearly 40% of NASCAR fans are women, yet no one was speaking to them, we didn't see a gap — we saw a call to action,' said Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty. 'Katherine drives our commitment forward: standing with every eye, lip, and face; her journey serves as a powerful reminder to believe in yourself and follow your dreams. She's a force of nature — bold, relentless and unapologetically unstoppable. Three years later, our bond is stronger than ever.' e.l.f. is making a big statement during NASCAR's Coca-Cola 600 weekend with its activation – Power Grip Garage. Created in collaboration with Day One Agency and produced by The Bait Shoppe, this immersive, larger-than-life experience showcases the brand's new Jumbo Power Grip Primer, which, at 3x the size of the original, boasts more drippy, gripping and sticky action for the ultimate makeup hold. The activation is located in the Fan Zone at the Coca-Cola 600 weekend, offering an unforgettable experience for fans and supporters alike. The Power Grip Garage will feature a glam station, meet and greets with Legge, and a 'Share the Love Wall' where fans can record a video with an inspiring message for Legge to rev her up before she hits the track. "My ongoing partnership with e.l.f. is truly astonishing," said Legge. "Our shared passion for motorsports and dedication to has allowed us to make a significant impact on so many people. Together, we are breaking barriers and championing representation like never before. I'm incredibly proud to be part of this movement, as we inspire and empower women to achieve greatness in the sport and beyond.' Can't make it to the Coca-Cola 600 weekend? e.l.f. invites its community to race Legge's virtual car and catch her avatar in e.l.f. UP!, its Roblox experience. The brand also partnered with Drive World, one of the largest racing games on Roblox, to engage the racing community to join the race. Complete the Coca-Cola 600 quest and like e.l.f. UP! to win Legge's car as a skin in Drive World for a limited time. Throughout the weekend, e.l.f. will also livestream from the Power Grip Garage activation on the e.l.f. you! Twitch channel, inviting an even larger community to join in on the action. The brand is making sure Power Grip lovers everywhere can fuel their look with a chance to win big!* See the official sweepstakes rules and prize description here. New Jumbo Power Grip Primer is available to Beauty Squad members on May 22 and online at on May 26. Legge hosts 'Throttle Therapy with Katherine Legge' as part of iHeart Women's Sports Audio Network. Check out her recent conversation with e.l.f.'s Chief Integrated Marketing Officer, Patrick O'Keefe here. Legge's upcoming races: Saturday, May 31, 2025: Nashville (NASCAR Xfinity) Sunday, June 15, 2025: Mexico/Autodromo (NASCAR Cup) Sunday, July 7, 2025: Chicago (NASCAR Cup) Sunday, July 13, 2025: Sonoma, CA (NASCAR Cup) For more information about e.l.f. and Legge, please visit or About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About Katherine Legge Katherine Legge is a trailblazing British racing driver renowned for breaking boundaries and setting records. As the fastest female qualifier in the history of the Indianapolis 500, Katherine has cemented her status as one of the sport's elite competitors. She has many firsts in her career which also spans various racing disciplines, including IndyCar, Sports Cars, NASCAR, and international endurance racing, where she has continuously demonstrated exceptional talent, resilience, and versatility. With a career that has taken her to iconic circuits around the globe, Katherine is celebrated for her fearless pursuit of new challenges, from leading teams at the renowned 24 Hours of Daytona to competing in the grueling Pikes Peak International Hill Climb. Legge has appeared on TODAY with Hoda & Jenna, The Drew Barrymore Show, The Ellen DeGeneres Show, The Tamron Hall Show, 60 Minutes, Modern Marvels, and Jay Leno's Garage. Legge is represented by BRANDed Management and Klint Briney, who long oversaw the career of nine-time Indy 500 starter Sarah Fisher. For more on Katherine Legge, please visit
CBC
01-05-2025
- Business
- CBC
Province now accepting applications for 'Alberta is Calling' moving bonus
The Alberta government is offering to cover moving costs for up to 2,000 skilled tradespeople who settled in the province last year, as part of its "Alberta is Calling" campaign. On Thursday, applications opened for a $5,000 moving bonus, available to those who arrived between May 1 and Dec. 31, 2024. The first 2,000 applicants from a list of eligible occupations — including aircraft mechanics and construction labourers — will receive a one-time, refundable tax credit. To qualify, applicants must be working full time and be either a Canadian citizen or a permanent resident. The program falls short of what the United Conservative Party promised during the 2023 provincial election campaign. At that time, party leader Danielle Smith pledged a $1,200 payment to health-care and child-care workers along with skilled tradespeople, under a $17-million program, as part of a broader job and economic growth strategy. When announcing the program in March 2024, Alberta's Jobs, Economy and Trade Minister Matt Jones defended the changes, saying the province talked to industry and did other due diligence before settling on parameters. Industry groups praise program, say more is needed More than a year after the program was announced, the shortage of skilled trade workers in Alberta is still "quite significant," according to Business Council of Alberta president Adam Legge. He added the problem could get worse over the coming years, with 700,000 skilled trades retirements expected across Canada by 2028. "Every one of my members that employs skilled trades is facing a shortage, and that is everything from aviation needing aircraft mechanics, it's car dealerships … everything from carpenters, framers, plumbers, electricians," said Legge. "I don't know of a single industry that is saying, 'Hey, we're OK right now.' They're all in an acute shortage, which is really increasing the competition to get some of these limited skill trades talent," said Legge. Incentive programs designed to attract more workers are effective, he added, but more are needed. "Thankfully the trend is improving, but it's such a big, big undersupply that it will take some time," he said. "We need a whole host of solutions to the problem." Data from Statistics Canada suggests progress is occurring when it comes to the construction sector workforce. Alberta's construction job vacancy rate was 4.1 per cent in the fourth quarter of 2024, down 1.4 percentage points from a year earlier. But Calgary Construction Association president Bill Black says a lack of workers is still affecting decisions in the sector. "It's going to limit the amount of work you can commit to, because if you run out of labour and you can't perform, then you have a real problem," he said. "It may also increase the cost of labour because you may start to see people poaching each other's workers." Black said the relocation bonus is a "step in the right direction," but he's calling for more industry involvement in provincial decision-making and a comprehensive strategy created to address the workforce shortages. In a statement, Jones said the province is expanding apprenticeship opportunities, fast-tracking foreign credential recognition, and investing in training grants for skilled trades workers. Alberta does not track the occupations of new residents, but overall the province added 168,221 residents from the first quarter of 2024 to the first quarter of 2025, according to StatsCan data.
USA Today
29-04-2025
- Automotive
- USA Today
Auto racing driver Katherine Legge in images
Legge has carved out an impressive career in the competitive world of auto racing, having appeared in the IndyCar Series, the NASCAR Xfinity Series, as well as Formula E, and the IMSA SportsCar Championship.
Newsweek
27-04-2025
- Automotive
- Newsweek
Katherine Legge Finds Positives in Talladega Performance Despite Late-Race Crash
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. It may have ended with disappointment for Katherine Legge, but the British driver finished her Saturday on a high note as she came away from her Talladega campaign smiling after a P34 result. Driving the No. 32 Chevrolet for Jordan Anderson Racing on the 2.66-mile superspeedway, Legge followed a difficult couple of races in Phoenix and Rockingham where she failed to finish. But despite this, her racing is improving each weekend. "Honestly, I was having so much fun," she said after her race ended with a crash and a health check by the infield care center. "The car was awesome. I was kind of hanging out for the first two-thirds of the race, and then we got a little bit more racey and I could run up there pretty easy. I thought we were going to have a great day. Can't catch a break." The incident wasn't Legge's fault. Aric Almirola followed his spotter's call to move up the track ahead of the Guildford-born driver, but the call came too late. There was contact, causing a multi-car wreck including Legge and Almirola, as well as Jeffrey Earnhardt and Brandon Jones. Katherine Legge, driver of the #32 e.l.f. Cosmetics Chevrolet, walks the grid during qualifying for the NASCAR Xfinity Series Ag-Pro 300 at Talladega Superspeedway on April 25, 2025 in Talladega, Alabama. Katherine Legge, driver of the #32 e.l.f. Cosmetics Chevrolet, walks the grid during qualifying for the NASCAR Xfinity Series Ag-Pro 300 at Talladega Superspeedway on April 25, 2025 in Talladega, just 13 laps to go, it was a heartbreaking end for each of the drivers. "The middle lane was just kind of fading out, and I caused my own crash," Almirola told the media. "I saw a quick opening, and [Reeves] said I was clear, so I made my move." He clarified: "Katherine didn't do anything wrong; she was precisely where she needed to be, and I just turned across her path." Legge led the pack for a brief moment, becoming just the fourth female driver to do so in NASCAR's Xfinity Series history. But, with this being under a green-flag pit cycle and not under race pace, she isn't happy with accepting this record. "That doesn't count," Legge joked. "I can't claim that, that's not right. We'll just say I had a really good day." This makes it Legge's third consecutive DNF so far this season, with her Cup Series debut at Phoenix ending similarly as she clashed with Daniel Suarez, and her Xfinity Series race at Rockingham saw her, William Sawalich, and Kasey Kahne involved in a wreck, too. But she isn't about to take this to heart. In conversation with Throttle Therapy, she said: "My performance and not my gender is what defines me as a competitor. And I haven't been in NASCAR long enough to be accurately judged for that. You can't judge me on three races. "We need more accountability, in my opinion, from the fans, from the social media platforms, and from the organizations to ensure a safe environment for all drivers, athletes."
