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Aussie activewear brand collapses after more than ten years
Aussie activewear brand collapses after more than ten years

9 News

time21-05-2025

  • Business
  • 9 News

Aussie activewear brand collapses after more than ten years

Your web browser is no longer supported. To improve your experience update it here An Australian activewear company has collapsed and is up for sale after more than ten years in business. Exoticathletica, a Queensland Sunshine Coast firm which sells colourful gear for women, had administrators appointed last month. SV Partners is now looking for a buyer for the "much-loved" brand, which was launched in 2014. Exoticathletica active wear. (Instagram/Exoticathletica) "In recent years, Exotic Athletica has faced significant challenges, such as changes in senior management and increased operational expenses," SV Partners said in a statement. "However, these hurdles also present opportunities for growth and innovation, paving the way for a stronger and more resilient organisation. "These factors contributed to the decision to enter voluntary administration, with the objective of identifying a buyer to continue the much-loved brand." The company is still trading. Offers on the website show 70 per cent discounts. "Founder Leilani Chandler became inspired by Brazil's fitness fashion culture, their celebration of feminine curves and bold designs that encourage women to express themselves," the company says online. Chandler once told media she had earned $7 million in sales from one model of $49.99 top. According to reports, 140,000 customers bought the bra top online between April 2020 and April 2021. The brand once had a shop on the Sunshine Coast. 9News has contacted the company for comment. finance queensland Australia national business CONTACT US Auto news: Can you use your phone in the car if it is mounted?

Exoticathletica collapses: Founder's $7 million a year crop top brand goes under, announces flash sale
Exoticathletica collapses: Founder's $7 million a year crop top brand goes under, announces flash sale

West Australian

time21-05-2025

  • Business
  • West Australian

Exoticathletica collapses: Founder's $7 million a year crop top brand goes under, announces flash sale

An Australian leisurewear company whose founder made $7 million in a single year from a hugely popular crop top has gone under, leaving a trail of debts totalling $13 million. The online label, founded in Noosa in 2014, became a favourite for its bold, colourful active wear styles and quickly developed a loyal following among fitness fans. The brand's owner, Leilani Chandler, sold more than 140,000 seamless, wire-free crop tops between April 2020 and April 2021, with each top retailing for around $50. But by 2025, the company had racked up more than $6.2 million in debts, including $800,000 owed to the Australian Tax Office and $6.7 million to the Commonwealth Bank. Customers are reportedly owed $172,576, while employees are waiting on $416,447 in pay and superannuation. Several suppliers have also been left out of pocket, with debts including $211,931 to Active Apparel Group, $311,928 to Andorra Australian, $447,813 to Dongguan Huachen Sporting Goods Co, and $416,447 to Chinese manufacturer DandJ International. A 70 per cent off flash sale is currently running on the company's website as administrators try to recover funds. Sales soared during the pandemic, when comfort became a priority during lockdowns. While the business mostly operated online, it opened a physical store at Sunshine Plaza in Maroochydore on the Gold Coast in 2019. Insolvency firm SV Partners, led by Terry van der Velde and Matthew Hudson, has taken over and the company continues to trade for now. The business's total assets are estimated at $2.5 million in stock, less than a fifth of its total debts. Ms Chandler spoke to media in 2021 about the brand's meteoric rise, noting a 485 per cent sales jump on the previous year. The crop top, she explained, was designed for everyday wear, with thick compression fabric providing support instead of traditional wires and foam cups. 'You can wear it as outerwear if you want. It can be anything from a fashion piece to a gym top or even swimwear,' she said. A second meeting of creditors is expected to take place next week.

Aussie activewear brand behind viral crop top collapses
Aussie activewear brand behind viral crop top collapses

Perth Now

time21-05-2025

  • Business
  • Perth Now

Aussie activewear brand behind viral crop top collapses

An Australian leisurewear company whose founder made $7 million in a single year from a hugely popular crop top has gone under, leaving a trail of debts totalling $13 million. The online label, founded in Noosa in 2014, became a favourite for its bold, colourful active wear styles and quickly developed a loyal following among fitness fans. The brand's owner, Leilani Chandler, sold more than 140,000 seamless, wire-free crop tops between April 2020 and April 2021, with each top retailing for around $50. But by 2025, the company had racked up more than $6.2 million in debts, including $800,000 owed to the Australian Tax Office and $6.7 million to the Commonwealth Bank. Customers are reportedly owed $172,576, while employees are waiting on $416,447 in pay and superannuation. Several suppliers have also been left out of pocket, with debts including $211,931 to Active Apparel Group, $311,928 to Andorra Australian, $447,813 to Dongguan Huachen Sporting Goods Co, and $416,447 to Chinese manufacturer DandJ International. A 70 per cent off flash sale is currently running on the company's website as administrators try to recover funds. Sales soared during the pandemic, when comfort became a priority during lockdowns. While the business mostly operated online, it opened a physical store at Sunshine Plaza in Maroochydore on the Gold Coast in 2019. Insolvency firm SV Partners, led by Terry van der Velde and Matthew Hudson, has taken over and the company continues to trade for now. The business's total assets are estimated at $2.5 million in stock, less than a fifth of its total debts. Ms Chandler spoke to media in 2021 about the brand's meteoric rise, noting a 485 per cent sales jump on the previous year. The crop top, she explained, was designed for everyday wear, with thick compression fabric providing support instead of traditional wires and foam cups. 'You can wear it as outerwear if you want. It can be anything from a fashion piece to a gym top or even swimwear,' she said. A second meeting of creditors is expected to take place next week.

Popular activewear brand goes bust
Popular activewear brand goes bust

Yahoo

time21-05-2025

  • Business
  • Yahoo

Popular activewear brand goes bust

A popular Australian women's activewear company has gone bust, owing $13m to creditors. Founded in 2014 by Leilani Chandler in Noosa, Exoticathletica is best known for its size-inclusive, vibrant and bright activewear and quickly became a popular choice for women across the country. However, the brand filed for voluntary administration on April 9, turning to insolvency firm SV Partners Terry van der Velde and Matthew Hudson to search for potential buyers while they comb through the financial debris. Commonwealth Bank – the secured creditor for the business – is owed $6.7m, while the brand owes unsecured creditors more than $6.2m. This includes $211,000 to manufacturers Active Apparel Group, $311,000 to Andorra Australia, $447,000 to Dongguan Huachen Sporting Goods Co and $416,000 to D and J International. The sporting brand also owes over $550,000 to e-commerce giant Shopify, $224,000 to American Express, $53,00 to PayPal , $136,00 to Invenco and $114,00 to Thread Collective Co. Customers have suffered a loss of $172,000, and the Noosa-based business owes $800,000 to the Australian Taxation Office (ATO). Employees have also been left $416,447 out of pockets, with $37,733 in unpaid superannuation. Minutes from the first meeting with creditors on April 23 said the business would continue trading to 'maximise the funds recovered from the sale of stock'. 'The administrators also intend to list the business for sale shortly,' the minutes read. 'After the business is listed for sale, the financial position of the company and the anticipated return to creditors will be more certain.' While the company's total assets are yet to be advised, the administrators estimate its stock to be valued at $2.5m. 'We have continued to trade the business to preserve its value, with the aim of maximising the return to creditor,' Mr Hudson said per Courier-Mail. 'This strategy has allowed the business to remain operational, thereby maintaining its goodwill, customer relationships and employee engagements. 'By trading the business, we have sought to facilitate a sale of the business as a going concern.' Exoticathletica was founded by Ms Chandler in 2014 and was inspired by 'Brazil's fitness fashion culture, their celebration of feminine curves and bold designs that encourage women to express themselves'. The brand is best known for its inclusive designs which aims to 'help women enhance and accentuate their bodies and unapologetically celebrate their uniqueness'. Between April 2020 and April 2021, the brand found success selling a wire-free crop top, with more than 140,000 customers purchasing the $49.99 activewear. A second meeting with creditors is expected to take place next week. Error while retrieving data Sign in to access your portfolio Error while retrieving data

Popular Australian women's activewear brand goes bust, owing millions to creditors
Popular Australian women's activewear brand goes bust, owing millions to creditors

News.com.au

time21-05-2025

  • Business
  • News.com.au

Popular Australian women's activewear brand goes bust, owing millions to creditors

A popular Australian women's activewear company has gone bust, owing $13m to creditors. Founded in 2014 by Leilani Chandler in Noosa, Exoticathletica is best known for its size-inclusive, vibrant and bright activewear and quickly became a popular choice for women across the country. However, the brand filed for voluntary administration on April 9, turning to insolvency firm SV Partners Terry van der Velde and Matthew Hudson to search for potential buyers while they comb through the financial debris. Commonwealth Bank – the secured creditor for the business – is owed $6.7m, while the brand owes unsecured creditors more than $6.2m. This includes $211,000 to manufacturers Active Apparel Group, $311,000 to Andorra Australia, $447,000 to Dongguan Huachen Sporting Goods Co and $416,000 to D and J International. The sporting brand also owes over $550,000 to e-commerce giant Shopify, $224,000 to American Express, $53,00 to PayPal , $136,00 to Invenco and $114,00 to Thread Collective Co. Customers have suffered a loss of $172,000, and the Noosa-based business owes $800,000 to the Australian Taxation Office (ATO). Employees have also been left $416,447 out of pockets, with $37,733 in unpaid superannuation. Minutes from the first meeting with creditors on April 23 said the business would continue trading to 'maximise the funds recovered from the sale of stock'. 'The administrators also intend to list the business for sale shortly,' the minutes read. 'After the business is listed for sale, the financial position of the company and the anticipated return to creditors will be more certain.' While the company's total assets are yet to be advised, the administrators estimate its stock to be valued at $2.5m. 'We have continued to trade the business to preserve its value, with the aim of maximising the return to creditor,' Mr Hudson said per Courier-Mail. 'This strategy has allowed the business to remain operational, thereby maintaining its goodwill, customer relationships and employee engagements. 'By trading the business, we have sought to facilitate a sale of the business as a going concern.' Exoticathletica was founded by Ms Chandler in 2014 and was inspired by 'Brazil's fitness fashion culture, their celebration of feminine curves and bold designs that encourage women to express themselves'. The brand is best known for its inclusive designs which aims to 'help women enhance and accentuate their bodies and unapologetically celebrate their uniqueness'. Between April 2020 and April 2021, the brand found success selling a wire-free crop top, with more than 140,000 customers purchasing the $49.99 activewear. A second meeting with creditors is expected to take place next week.

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