Latest news with #LeoBurnett
Time of India
29-05-2025
- Entertainment
- Time of India
Flipkart Minutes' latest campaign balances unmatchable value and convenience
HighlightsFlipkart, India's homegrown e-commerce marketplace, has launched a new television campaign for Flipkart Minutes, featuring fresh vegetables starting at just INR 9. The campaign, inspired by the Bollywood movie 3 Idiots, addresses common household concerns like rising grocery bills and emphasizes value, quality, and convenience. The ad film will be available across key television channels and digital platforms in multiple languages, including Kannada, Hindi, Bengali, and Gujarati, to reach a diverse audience. Flipkart, India's homegrown e-commerce marketplace, has launched a new television campaign for Flipkart Minutes across TV and digital platforms. The campaign spotlights quality fresh vegetables starting at just INR 9, brought to life through a playful film inspired by the Bollywood movie, 3 Idiots. Tapping into everyday household concerns like rising grocery bills and time crunches, the film captures how Flipkart Minutes makes it easier than ever to get quality fresh vegetables delivered fast, starting at just INR 9, bringing unmatchable value and convenience . Conceptualised by Leo Burnett , the ad draws inspiration from the timeless classic movie 3 Idiots, reimagining Raju Rastogi's family in a quintessential Indian household, where Raju's mother angrily stirs vegetables on the stove, expressing concern over inflation and lamenting the rising costs of everyday vegetables. 'Bhindi 100 rupaye kilo ho gayi!' and 'Aur pyaaz ka toh puchho hi mat!' Just then, a gust of wind blows a Flipkart Minutes flyer onto the door, announcing farm-fresh vegetables at just INR 9. Raju`s father looks towards the flyer, attempting to communicate the number 9 sign using his fingers. It eventually lands on her face mid-rant, cutting her off. As she reads the flyer, disbelief gives way to elation. She quickly places an order on the Flipkart Minutes app and receives a doorstep delivery of fresh vegetables in minutes. The film concludes with the home filled with joy (and fresh vegetables), as the couple shares a lighthearted moment, sniffing mangoes and onions. The voiceover signs off with a cheerful promise: 'Veggies at INR 9 delivered in 10 minutes!' Kabeer Biswas, vice president, Flipkart Minutes, commented on the campaign, 'This campaign brings to life the most essential needs of our customers - value, quality and convenience at affordable prices . Through a familiar story and relatable moments, we aim to connect with our customers in a way that's both meaningful and reassuring.' Built on a simple premise, the campaign delivers a clear message that everyday essentials can be made available in minutes without compromising on quality. With quality fresh vegetables at INR 9 and delivery in minutes, the campaign strikes the right chord of Indian consumers who desire value, convenience and speed to fulfill their need for daily essentials. The ad film will roll out across key television channels and digital platforms starting on 28 May, targeting urban and metro audiences. Besides English, the ad film will also be available in other languages, including Kannada, Hindi, Bengali, and Gujarati, to ensure broad reach and resonance among customers across geographies. Watch the video here:
Yahoo
27-05-2025
- Business
- Yahoo
Agency EA Appoints Dee Hall to Board of Directors
CHICAGO, May 27, 2025 /PRNewswire/ -- Agency EA is pleased to announce the appointment of Dee Hall to its Board of Directors, effective immediately. Dee's lauded career began in the early 1980s in advertising and media at Leo Burnett advertising agency in Chicago. Her time at Leo Burnett led to the next chapter of her professional path in media sales and leadership at Petry Television, a national broadcast sales organization, where she founded Target Broadcast Group, fueling her burgeoning passion for promotions and events. Dee then co-founded national event marketing agency Stern Hall, introducing several Fortune 500 CPG brands to the power of experiential marketing. This led to the launch of Hall Event Group, later rebranded to FCBX as part of FCB Chicago. Most recently Dee held the position of President at Sunflower Group, an Advantage Solutions agency collection. She led teams that specialized in brand activation and experiential marketing for top CPG brands as well as national field marketing and events for two of the largest beverage marketers in the industry. Over the course of her career, Dee has been acknowledged for her leadership and mentorship by multiple industry awards including the Chicago Business Journal's Women of Influence Award recognizing women business leaders who innovate, succeed and "pay it forward". She has also held many prestigious industry positions including board member and executive committee member of the BAA (Brand Activation Association), a venerable marketing association that was acquired by the ANA (Association of National Advertisers), co-chair of the ANA Experiential Marketing Committee, and co-host of the REGGIE Awards - recognizing the best marketing campaigns activated by brands and agencies. She's been featured in MEDIAWEEK, BRANDWEEK'S "On a Roll," Event Marketer Magazine and DM News and has led many industry creativity and brand activation award wins for the REGGIE's, Event Marketer's Ex Awards, PRO Awards, and the Effies. "We are excited to welcome Dee to our board of directors," says Lucy Stratton, CEO. "She brings a wealth of experience in agency leadership and growth with a focus in brand activation and experiential marketing, which will be instrumental in supporting our vision and growth strategy." "I am thrilled to join Agency EA in this capacity. It's a company I have followed and admired for many years for their impeccable reputation, focus on people and culture and impressive executive leadership team," says Dee Hall. About Agency EAAgency EA is an end-to-end experiential house based in Chicago. Founded in 1999, Agency EA partners with the world's biggest brands to break the mold and deliver deeper experiences for their audiences. View original content to download multimedia: SOURCE Agency EA Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
23-05-2025
- Entertainment
- Time of India
RedBus'new ad puts a clever spin on everyday Hindi saying
HighlightsRedBus, the online bus ticketing platform, has launched the 'Bass! - Bus Karo, RedBus Karo' campaign to establish its brand as synonymous with bus travel in India, leveraging the Hindi word 'Bas' to enhance brand recall. The campaign features relatable and humorous storytelling through various ads, such as a groom being overwhelmed by sweets and a flirty couple at a cinema, all culminating in the tagline 'Bus yaani RedBus'. Pallavi Chopra, Chief Marketing Officer of RedBus, emphasised that the campaign aims to embed the RedBus brand in the everyday lives of consumers, making it the first choice for intercity bus travel. RedBus , the online bus ticketing platform , has rolled out its latest ad titled Bass! - Bus Karo, RedBus Karo campaign, crafted to establish 'bus' as synonymous with RedBus in the minds of Indian consumers. This is in line with RedBus' long term brand tagline of 'Bus Yaani RedBus '. With a clever play on the commonly used Hindi word 'Bas' meaning 'stop', especially popular in Hindi-speaking and adjoining regions, the campaign blends cultural familiarity with humorous storytelling to drive top-of-mind awareness and deepen brand connect. Designed specifically for regions where 'Bas' is used in daily life to express everything from finality to frustration, RedBus transforms this phrase into a recall mechanism, subtly nudging users to think: if it's bus, it must be RedBus. Each ad in the series leads to the line: ' Bus yaani RedBus.' The films leverage relatable, exaggerated situations to build emotional engagement while reinforcing the brand's position as the go-to destination for online bus booking . The films have been conceptualised by Leo Burnett . The campaign is being rolled out across a mix of high-impact platforms, including leading television channels, streaming platforms like Jio Hotstar during live IPL matches. In addition, RedBus will also brand autos for this campaign. A young groom visiting his in-laws is force-fed sweets. He tries to protest with ' ' but is drowned out. The whole family, unbothered, holds up their phones which show the RedBus homepage, stating: ' Bus yaani RedBus .' Tradition meets tech with sweet comic timing. A couple shares a flirty moment at the cinema. The man responds to the woman's advance with a giggle and says, 'Bass…' Moments later, the audience and even the on-screen actor flash their RedBus app on their phones, chanting: ' Bus yaani RedBus. ' Romance interrupted, brand remembered. In a chaotic news debate, the anchor finally snaps and yells, ' Bass !!!' Instantly, everyone -from panelists to studio crew-raises their phones in sync: ' Bus yaani RedBus. ' A satire on media overload, turned brand moment. On a busy station overpass, a young man hilariously pleads with a TTE to confirm his waitlist ticket through distant family connections. The TTE shuts him down with: ' Arey bas kar. ' Vendors and porters chime: ' Bus yaani RedBus '. The film ends with a voiceover of ' Train ki tickets waitlisted ho toh RedBus karo .' A slice-of-life scenario, turned brand anthem. Pallavi Chopra , chief marketing officer, RedBus, said "The ' Bass! - Bus Karo, RedBus Karo ' campaign is built to create synonymity between RedBus as a brand and the bus travel category. As one of India's largest online bus ticketing platforms, our focus is on becoming the first and only name people think of when it comes to booking intercity bus travel. This campaign takes a deeply familiar local idiom and through clever wordplay, inserts the brand into general parlance. This ensures that the RedBus brand name is firmly entrenched in everyday moments and the consciousness of bus travelers."
Campaign ME
05-05-2025
- Business
- Campaign ME
Leo Burnett Saudi Arabia names Tarek Akil as business lead
Leo Burnett Saudi Arabia has appointed Tarek Akil as Business Lead, tasking him with heading up the agency's Riyadh operations and driving growth through integrated client partnerships. Akil brings more than 20 years of experience across Egypt, the Levant, North Africa and the GCC, having led campaigns for major regional and global brands including Vodafone, Ariel, Pampers, Trident, SODIC, Emirates NBD, ExxonMobil, Majid Al Futtaim and Almarai. The role also marks his return to Publicis Groupe Middle East. He previously worked at Saatchi & Saatchi, where he led the regional Cadbury chocolate portfolio. 'Tarek brings the kind of strategic clarity and client-first thinking that's critical in today's market,' said Adel Baraja, CEO of Publicis Communications KSA. 'His experience and leadership will play a big role as we continue building stronger, more connected brand solutions in Saudi Arabia.' As Business Lead, Akil will focus on harnessing the Power of One model to unlock more integrated solutions for clients, in line with growing demand for cohesive brand strategies under Saudi Vision 2030. Commenting on the new role, Akil said: 'Thrilled to announce that I've joined the incredible team at Leo Burnett in Riyadh ! I've long admired the talents and achievements coming out of the formidable Publicis Groupe across the region, and now I'm honoured to be part of that winning team. Looking forward to contributing to the continued success and growth with the leadership and support of Adel Baraja.'
Campaign ME
01-05-2025
- Business
- Campaign ME
Shangri-La Jeddah appoints Ghada Addas as Director of Marketing and Communications
Shangri-La Jeddah has appointed Ghada Addas as its new Director of Marketing and Communications. Addas has built an impressive career, showcasing her versatility across several sectors in the Kingdom of Saudi Arabia. Starting as a copywriter and account assistant at Leo Burnett, she moved on to roles such as Page Editor at Arab News, Brand Manager at Nesma Holding, and Senior Marketing Manager at Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club, and most recently Sela. A Saudi National, Addas has excelled in the hospitality and the destination management sector. As Marketing Director for Balad, Jeddah Historic District, she led the brand's marketing efforts and established its PR objectives. At Jeddah Yacht Club, she served as Brand Director, overseeing brand concept, marketing, events, and reputational development. Commenting on the appointment, Philma Gomes-Ellis, Commercial Director at Shangri-La Jeddah, said, 'Ghada's dedication and innovative approach to marketing makes her the perfect fit for our brand. Her ability to seamlessly blend creativity with strategic thinking will be instrumental to the success of the marketing and PR efforts at Shangri-La Jeddah. Ghada's considered insights into the attractions of Jeddah, Saudi Arabia will be crucial to navigating our brand presence forward with innovation and precision.' Addas demonstrates a strong passion for marketing and brand development, continually enhancing her expertise through diverse roles and continuous learning, which Shangri-La Jeddah stated that it values deeply in a statement shared with Campaign Middle East. Her extensive work experience highlights her skills in marketing, social media, leadership, and customer experience. Addas holds a Bachelor of Science in Biochemistry from King Abdulaziz University. She has also earned various diplomas and certifications in marketing, leadership, business risk management, and customer experience.
