3 days ago
Picture This on finding freedom in an ever changing music scene
There's a different energy coming from Picture This these days — something quieter, more intentional.
Ahead of the release of their new EP 'Let The Light In', the band spoke openly about where they find themselves now: not at the top of a chart persay, but at a creative crossroads.
After years of riding the wave of mainstream success and the full weight of the traditional music machine behind them — the Irish band is pausing to ask the kind of questions that don't always fit neatly into a press release. Who are we now? What do we want, when the noise fades? There's a different energy coming from Picture This these days — something quieter, more intentional.
Chatting to ahead of the new release, the lads share what it means to strip things back, to reimagine success outside the industry's familiar frameworks, and to create music that reflects where they're going — and who they've always been.
'We were just writing the music from where we are at that point in our lives and I think it's one of those things that you just go through as a band…over the years, you meet people, and you experiment with other producers and and things like that, and you work with people, but we always kind of end up full circle back to just the four of us, which is the way we are our most authentic.
'My favorite thing in the world is when people just leave the four of us alone and just let us do our thing, let us hang out, let us write the music, produce the music, shoot the videos, do everything. That's the thing we all enjoy doing the most, so that's kind of what's happened with this new music.' View this post on Instagram
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In a music landscape where new acts rise and fall with the speed of a viral clip, Picture This have remained remarkably steady. While trends shift and fresh faces dominate playlists, the band's staying power lies in their clarity of purpose.
It's clear that it's that quiet confidence — not arrogance, but assurance — that has kept them grounded while the scene spins around them.
'I think when you're very confident in your authenticity, you don't worry, you don't think about other people, in a weird kind of way. Because you understand your role of being an artist and expressionism in general. You need to be able to be authentic and do exactly what you feel is right for your art and your music and once you do that, I think people get on board,' they added. After years of riding the wave of mainstream success and the full weight of the traditional music machine behind them — the Irish band is pausing to ask the kind of questions that don't always fit neatly into a press release. Who are we now? What do we want, when the noise fades?
'It's one thing to try and make great music, and it's another thing to be authentic doing it, and I think everyone can tell, like anyone, any fan of any band or musician, can tell when someone's not being authentic. It's just a natural thing, everyone has that instinct.
'We recorded this in an Airbnb in Blessington, and it just was like, natural, normal, and now we're releasing it. It kind of feels like a new way of doing things. There's no big planning, you know? The planning is kind of done already. Everyone is confident this is what we're doing, and whatever we create, we release and and we're just thankful people respond well to it.'
Stepping away from the traditional music model has also opened up a new sense of freedom — one the band didn't fully realise they were missing until they had it. Without the pressure to deliver chart-toppers on a set schedule or fit into a commercial mould, their creative process has become more instinctive, more playful.
'I feel so free, and we feel so free in this band right now. We just don't worry about all the bullshit. It's just like, let's just make music that we like and that is authentic, that just pours out of us, and then let's put it out. We don't need to over complicate this. I think we're in a world where there's a lot of music being pushed out all the time from various different artists, a lot of amazing stuff, of course, but I think authenticity is slightly missing sometimes, and for us to just be coming out with open, honest music that we love making, just feels really good.
'We've said so many times recently just amongst ourselves that like this is the most fun we've had as a band in forever. We just feel like we're in such an amazing space as a band and as a group of friends, which is what we are first and foremost.'
The band's forthcoming EP 'Let The Light In', which will be released on June 6.
