15-05-2025
What I learnt … going live on TikTok
Marisa Poster, 28, is the co-founder of Perfect Ted, a seller of matcha powder and energy drinks containing matcha, which she started with brothers Teddie and Levi Levenfiche. The company had a turnover of £9.4 million in 2024 and says it is on track to make over £30 million in 2025. The team went on the BBC TV show Dragons' Den in 2023, securing £25,000 in exchange for a 5 per cent share taken by Steven Bartlett and Peter Jones. Perfect Ted did its first TikTok live two weeks ago gaining nearly 200,000 viewers, with 120,000 of those consumers new to the brand.
I technically fit within the Gen Z group of consumers but I've been slow to adopt TikTok personally. Yet I've seen how
