Latest news with #LeveragingAIforGrowth
India Today
2 days ago
- Business
- India Today
IIM Calcutta, Emeritus, launch AI-based strategic marketing course for professionals
IIM Calcutta, in partnership with Emeritus, has launched a new executive education programme called Strategic Marketing for Leaders: Leveraging AI for Growth. The course is designed to help professionals apply AI and data analytics in strategic 18-week programme is fully online and combines recorded video lectures with live sessions conducted by Prof. Saravana Jaikumar of IIM Calcutta. Learners will explore case studies from brands like Nike, Apple, and Southwest capstone project and interactive simulations are also included. Participants may attend a one-day networking event at the IIM Calcutta YOU WILL LEARN IN THE ONLINE AI COURSEGenerative AI applications in marketingPredictive analyticsOmnichannel strategyBranding, pricing, performance marketing, and customer journey mappingThe course helps professionals combine classic marketing tools with modern AI technologies to manage marketing in a fast-changing CAN APPLY?The course is open to:Graduates and diploma holders (minimum 10+2+3)Mid- to senior-level professionals in marketing, digital strategy, business development, and consultingProfessionals from sectors like retail, FMCG, technology, e-commerce, and mediaINDUSTRY DEMAND FOR AI SKILLSThe course responds to rising demand for AI-skilled marketers. A PwC survey reports that 70% of Indian CEOs expect Generative AI to reshape marketing. An EY report also shows 71% of retailers plan to adopt it in the next to Avnish Singhal of Emeritus, this programme equips professionals to lead marketing with both strategic insight and AI expertise.
India Today
3 days ago
- Business
- India Today
IIM Calcutta launches strategic marketing course blending AI and business strategy
The Indian Institute of Management (IIM) Calcutta has launched a new executive programme titled Strategic Marketing for Leaders: Leveraging AI for Growth, in partnership with Emeritus. The 18-week online course is designed for mid- to senior-level professionals looking to combine marketing knowledge with artificial intelligence (AI) tools to improve business new offering comes in response to a growing demand for marketing professionals skilled in AI. According to the PwC Global CEO Survey 2024, about 70% of Indian CEOs believe that Generative AI will reshape how companies deliver value, especially in fifth by NIRF 2024 and internationally accredited by AMBA, EQUIS, and AACSB, IIM Calcutta is offering this course to upskill professionals in areas such as predictive analytics, omnichannel strategy, customer journey mapping, and AI-driven marketing. The course features a mix of self-paced video lectures and live online classes led by Prof Saravana Jaikumar from IIM Calcutta. Learners will work on case studies featuring brands like Nike, Apple, and Southwest will also take part in simulations and complete a capstone project. An optional one-day networking session will be held at the IIM Calcutta must have at least a diploma or a graduate degree (10+2+3 format) and should ideally be working in areas such as marketing, digital strategy, consulting, or business from retail, FMCG, e-commerce, and tech industries will particularly benefit from this Singhal, Executive Vice President, Head India & APAC at Emeritus, said the programme will help professionals align strategic thinking with the power of AI, which is becoming essential in today's competitive report by EY, The AIdea of India: 2025, states that 71% of Indian retailers plan to adopt Generative AI within the next year.
