Latest news with #LiaHaberman
Business Insider
12-05-2025
- Business
- Business Insider
6 data-backed tips to win at LinkedIn
Whether you want to land your dream job or become the next LinkedIn influencer, a few tweaks to the way you post and present yourself on the platform can help you harness its potential. LinkedIn is no longer just an app for finding work. The platform has grown its creator tools and content and plans to become a larger figure in the creator economy. There are a few basic ways to grow your account on LinkedIn and reach your goals, according to a recent study by the agency Influencer Marketing Factory. The company interviewed 26 LinkedIn influencers and analyzed third-party surveys and other data about how people use the platform. The report described several tips for influencers and brands that anyone can use to up their LinkedIn game. Steps for optimizing your LinkedIn content Think about what you want to get from your LinkedIn profile, career coach Emily Worden said in the report. Do you want to land a job, build your network, or be an influencer? Your answer should inform what information you share. Then consider who your ideal audience is, what interests them, and what problems they are trying to solve. If you're serious about becoming a LinkedIn influencer, Lia Haberman, who is a creator economy advisor, said in the report to focus on two content formats: vertical video and newsletters. Last year, LinkedIn began rolling out a TikTok-like vertical video feed. Some creators told Business Insider at the time that making videos helped raise their engagement on the platform. Optimize your profile Pick a professional photo for your profile picture and create a custom banner using Canva or another platform. "It's the first thing people notice," said Melissa Grabiner, cofounder of Jobs Search Accelerator, in the report. The headline under your profile photo should tease the value you can provide. John Nemo, founder of Nemo Media Group, recommends following the formula, "Service I Provide + Target Audience(s) I Serve," he said in the report. His LinkedIn headline says: "Done For You" LinkedIn Lead Generation for Small Business Owners & Consultants Showcase some of your best posts in the Featured section of your LinkedIn profile, or link to your businesses. Engage with LinkedIn content and build relationships Interact with creators and participants in LinkedIn's Top Voices program by commenting on, reacting to, and reposting their content. You can tell if someone is part of LinkedIn's Top Voices by the badge that appears next to their name in blue or gold. Comment meaningfully on these posts. These comments have the ability to get more visibility than your posts. If you're an influencer or brand, you should take about 15 to 30 minutes a day to build relationships in the comment section of posts and respond to comments left on your own posts. It's especially important to respond to comments left under your content within the first hour they are left. What's your expertise? Identify a few skills that fit your professional focus. Then center your content around these areas. Choose two to three topics you want to be known for and make content around these themes. And remember, write like a person. "LinkedIn might be a professional platform, but the content that performs best is human, not corporate," Tamilore Oladipo, a content writer for Buffer, said in the report. "Write how you speak. Share lessons, not just achievements." Post content that provides value, such as advice or lessons learned. Write about two to five posts a week and focus on consistency. Even posting just once a week is OK if your posts are adding value. LinkedIn influencer Jessica Morrobel advises posting at least once a week. Share case studies and specific metrics to show your successes to potential employers, clients, or brand partners. Create content that's saveable and shareable in formats like cheat sheets, how-tos, and carousels. Leverage platform analytics and stay proactive Study the analytics LinkedIn provides. LinkedIn offers built-in data to users who have enabled Creator Mode. These metrics include the best-performing post types, engagement by time and day, and follower growth. Lean into what's working and tweak and repost what's not.
Yahoo
26-04-2025
- Entertainment
- Yahoo
Instagram Edits topped 7M downloads in first week, a bigger launch than CapCut's
Instagram Edits, Meta's newly released video creation app, had a bigger debut than its direct competitor, ByteDance's CapCut, once did. The new app, which today helps users craft videos for Instagram reels, stories, and other social posts, was downloaded an estimated 702,900 times on iOS devices during its first two days on the market. That's around 37 times more downloads on iOS than CapCut saw in its first two days of availability, according to data from app intelligence provider Appfigures. As of Thursday, Edits had grown to 1.2 million iOS downloads and 5.9 million downloads on Android, for a total of 7.1 million. By comparison, CapCut was downloaded only 83.5K times in its first three days on iOS and Android. To be fair, CapCut was only available in half the global markets at launch, but even if its numbers were doubled or tripled, Edits would be far ahead. In the U.S. alone, Edits was downloaded 381,000 times in the first three days, while CapCut had been downloaded just 3,400 times during its U.S. debut. In this more direct comparison, Edits' U.S. launch was 112x the size of CapCut's. Edits' fast adoption also led to the app achieving a high ranking during its debut, Appfigures found, which could help boost its downloads further and increase competition. These numbers are also a demonstration of how powerful Meta's network effects are when it comes to launching new apps that benefit from its wider social networking ecosystem. The new Instagram companion app hit No. 1 on the U.S. iPhone App Store's charts, including the Top Overall apps and Top Apps (minus games) on its first day, April 22. By day two, it dropped to No. 2 on both charts, then remained there, before falling to No. 3 by Friday. Because the App Store tracks top apps by number of downloads and velocity of new installs, that's left Edits currently ranking higher than CapCut, which was No. 14 Overall and No. 10 among top non-game apps on the U.S. App Store after its first three days on the market. However, Edits still has a long way to go to catch up with CapCut's overall user base. The ByteDance-owned app, popular with TikTok creators, launched in April 2020 and has since been downloaded on iOS and Android 1.22 billion times worldwide, excluding China. So far, Edits has received a mixed reaction from creators, reports social media marketing consultant, Lia Haberman, in her recent newsletter. Many praised the app's ease-of-use, built-in analytics, ad-free nature, support for 4K video, and watermark-free exports. Critics pointed out that Edits still lacked features provided by CapCut, including things like templates and a plethora of transition effects. In time, Edits could still catch up to CapCut, but it could also then choose to add a paid tier as a means of monetization or introduce ads. Sign in to access your portfolio
Yahoo
26-04-2025
- Entertainment
- Yahoo
Instagram Edits topped 7M downloads in first week, a bigger launch than CapCut's
Instagram Edits, Meta's newly released video creation app, had a bigger debut than its direct competitor, ByteDance's CapCut, once did. The new app, which today helps users craft videos for Instagram reels, stories, and other social posts, was downloaded an estimated 702,900 times on iOS devices during its first two days on the market. That's around 37 times more downloads on iOS than CapCut saw in its first two days of availability, according to data from app intelligence provider Appfigures. As of Thursday, Edits had grown to 1.2 million iOS downloads and 5.9 million downloads on Android, for a total of 7.1 million. By comparison, CapCut was downloaded only 83.5K times in its first three days on iOS and Android. To be fair, CapCut was only available in half the global markets at launch, but even if its numbers were doubled or tripled, Edits would be far ahead. In the U.S. alone, Edits was downloaded 381,000 times in the first three days, while CapCut had been downloaded just 3,400 times during its U.S. debut. In this more direct comparison, Edits' U.S. launch was 112x the size of CapCut's. Edits' fast adoption also led to the app achieving a high ranking during its debut, Appfigures found, which could help boost its downloads further and increase competition. These numbers are also a demonstration of how powerful Meta's network effects are when it comes to launching new apps that benefit from its wider social networking ecosystem. The new Instagram companion app hit No. 1 on the U.S. iPhone App Store's charts, including the Top Overall apps and Top Apps (minus games) on its first day, April 22. By day two, it dropped to No. 2 on both charts, then remained there, before falling to No. 3 by Friday. Because the App Store tracks top apps by number of downloads and velocity of new installs, that's left Edits currently ranking higher than CapCut, which was No. 14 Overall and No. 10 among top non-game apps on the U.S. App Store after its first three days on the market. However, Edits still has a long way to go to catch up with CapCut's overall user base. The ByteDance-owned app, popular with TikTok creators, launched in April 2020 and has since been downloaded on iOS and Android 1.22 billion times worldwide, excluding China. So far, Edits has received a mixed reaction from creators, reports social media marketing consultant, Lia Haberman, in her recent newsletter. Many praised the app's ease-of-use, built-in analytics, ad-free nature, support for 4K video, and watermark-free exports. Critics pointed out that Edits still lacked features provided by CapCut, including things like templates and a plethora of transition effects. In time, Edits could still catch up to CapCut, but it could also then choose to add a paid tier as a means of monetization or introduce ads. This article originally appeared on TechCrunch at Sign in to access your portfolio
