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Business Standard
03-06-2025
- Business
- Business Standard
HUL launches iSight to track demand trends, competition on real-time basis
Hindustan Unilever (HUL), one of India's largest fast-moving consumer goods companies, is using its employees to stay ahead of the curve by launching an application called iSight. The app enables employees to track demand trends and competitors' moves in the market. Through iSight, employees can share feedback and insights about HUL's products, their placement, market trends and observations in the marketplace. They can also include suggestions made by family and friends. The app aims to help the company understand product efficacy and shelf placement, provide insights into competitive products, and contribute to addressing specific issues within various categories. While this initiative by the maker of Lux is exclusive to India and was launched at the end of April, the application already has 1,000 employees enrolled and has generated 300 insights since its launch. 'Our employees are our most passionate consumers. With iSight, we're putting the power of market insight directly in their hands — to observe, engage and shape the future of our brands. The goal is to scale this as a force multiplier — not just through campaigns, but by enabling every employee to be a constant consumer and customer tracker,' Rohit Jawa, chief executive officer and managing director of Hindustan Unilever, told Business Standard. After employee feedback is received, the consumer markets insights team collates and extracts key findings, which are then forwarded to relevant teams for further action. While employees previously had the option to send market feedback via emails or customer care lines, this is the first time the company has rolled out a dedicated app for the purpose. iSight is an HUL initiative exclusive to India. The company has already run two changes for its brands Glow & Lovely and Lifebuoy and is currently analysing the ideas and insights. In a conference call with analysts following its results, Jawa said both Lifebuoy and Glow & Lovely had undergone comprehensive relaunches in response to changing consumer needs. 'Lifebuoy has been dedicated to preventing infections and promoting health for over a century, continually evolving with changing consumer preferences. After enhancing the product with Stardust technology, the brand has now elevated its proposition from illness protection to advanced skin protection benefits,' Jawa told investors. He also added, 'We also stepped up our investment behind on-trend demand spaces by relaunching Lifebuoy Lemon Aloe Fresh within the freshness segment. We introduced Glow & Lovely with an elevated proposition of newer, brighter skin every day and modern packaging.' While the application gives HUL real-time insights on market trends to help enhance its processes, the company is also incentivising employees for providing feedback while shopping by allowing them to earn points for their contribution.
Business of Fashion
24-04-2025
- Business
- Business of Fashion
Unilever Sales Rise 3% on Demand For Premium Products
Unilever beat estimates for first-quarter underlying sales growth on Thursday, helped by price increases and strong demand for its premium products, and said it expected the direct impact of tariffs to be limited. Consumer goods companies, already struggling to regain shopper loyalty after sharply hiking prices for years, have in recent months found themselves forced to navigate unpredictable consumer habits shaped by fears over the impact of Trump's tariffs. The companies were initially forced to raise prices and accept thinner margins due to elevated costs from the Covid-19 fallout, which were further worsened by soaring energy prices after Russia's invasion of Ukraine. 'We are conscious that the macroeconomic environment, currency stability and consumer sentiment remain uncertain and we will be agile in adjusting our plans as necessary,' Unilever said. The update on Thursday marks Unilever's first since it surprised investors in February by ousting former CEO Hein Schumacher and appointing CFO Fernando Fernandez as his successor in March. The maker of Dove soap and Ben & Jerry's ice cream reported 3% underlying sales growth for the quarter ended March 31, topping analysts' expectations of a 2.8 percent rise and reaffirmed its 2025 outlook. Under former CEO Hein Schumacher, Unilever had laid out cost cuts last year, including separating the ice cream division through a demerger and cutting thousands of jobs to address years of underperformance. The company had said in February that its ice cream business will be listed in Amsterdam and have secondary listings in London and New York. Unilever, whose other brands include Vaseline, Hellmann's mustard and Lifebuoy, said it was confident about its full-year plans despite the global macroeconomic uncertainty. The company said its productivity programme was ahead of plan, and is expected to deliver about £550 million ($729.74 million) in savings by the end of 2025. By Chandini Monnappa and Richa Naidu; Editors: Sherry Jacob-Phillips and Louise Heavens Learn more: Unilever Acquires Refillable Deodorant Brand Wild Rumours had swirled since February that the personal care giant was on track to purchase the British start-up for £230 million.
RTÉ News
24-04-2025
- Business
- RTÉ News
Unilever beats first-quarter underlying sales growth estimates
Unilever has today beaten estimates for first-quarter underlying sales growth and reaffirmed its full-year 2025 outlook. The maker of Dove soap and Ben & Jerry's ice cream posted 3% underlying sales growth for the quarter ended March 31, topping analysts' expectations of a 2.8% rise. Unilever, whose other brands include Vaseline, Hellmann's mustard and Lifebuoy, said it was confident about its full-year plans despite the global macroeconomic uncertainty. The company said its productivity programme was ahead of plan, and is expected to deliver about £550m in savings by the end of 2025.
Time of India
24-04-2025
- Business
- Time of India
Unilever beats first-quarter underlying sales growth estimates
Live Events (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel Unilever beat estimates for first-quarter underlying sales growth on Thursday and reaffirmed its full-year 2025 maker of Dove soap and Ben & Jerry's ice cream posted 3% underlying sales growth for the quarter ended March 31, topping analysts' expectations of a 2.8% whose other brands include Vaseline, Hellmann's mustard and Lifebuoy, said it was confident about its full-year plans despite the global macroeconomic company said its productivity programme was ahead of plan, and is expected to deliver about 550 million pounds ($729.74 million) in savings by the end of 2025.($1 = 0.7537 pounds)
Yahoo
24-04-2025
- Business
- Yahoo
Unilever beats first-quarter underlying sales growth estimates
(Reuters) -Unilever beat estimates for first-quarter underlying sales growth on Thursday and reaffirmed its full-year 2025 outlook. The maker of Dove soap and Ben & Jerry's ice cream posted 3% underlying sales growth for the quarter ended March 31, topping analysts' expectations of a 2.8% rise. Unilever, whose other brands include Vaseline, Hellmann's mustard and Lifebuoy, said it was confident about its full-year plans despite the global macroeconomic uncertainty. The company said its productivity programme was ahead of plan, and is expected to deliver about 550 million pounds ($729.74 million) in savings by the end of 2025. ($1 = 0.7537 pounds) Sign in to access your portfolio
