Latest news with #Lifestyles
Fashion Value Chain
3 days ago
- Entertainment
- Fashion Value Chain
Lifestyle Announces its Biggest Sale of the Season with Tamannaah Bhatia Featured in the New Campaign
Lifestyle, one of Indias leading fashion destinations, is rolling out its much-awaited End of Season Sale (EOSS), offering shoppers up to 50% off across a wide range of fashion-forward products. Additionally, there is a special offer for HDFC credit card holders, who get an instant 10%* discount. * T&C Apply. Tamannaah Bhatia brings effortless style to Lifestyle's End of Season Sale, now at up to 50% off Adding even more excitement to the season, Lifestyle has partnered with Tamannaah Bhatia exclusively for this campaign. Known for her effortless charm and pan-India appeal, Tamannaah brings her unique blend of glamour and relatability to the new campaign. With an extensive selection of the latest trends and fashion choices from leading national and international brands, the Lifestyle Sale offers fashion-conscious shoppers access to a wide range of wardrobe upgrades at unmatched value. This season's collection blends fresh, summer-ready designs with classic pieces, offering something for every shopper whether looking for premium style or everyday fashion. What makes this sale even more relevant is Lifestyle is transforming the fashion landscape by making premium and high-fashion products more accessible, creating a space where value and style go hand in hand. Furthermore, the brand's new campaign film featuring Tamannaah Bhatia is a vibrant, high-on-style showcase of looks from some of Lifestyle's most loved brands. The concept highlights her versatility-whether its a chic all-black outfit or a festive ethnic ensemble, Tamannaah effortlessly makes each look her own. The film captures the spirit of the season, blending trend-forward fashion with her signature charm Ritesh Mishra, President – Deputy CEO at Lifestyle, said, 'Our campaign invites shoppers to explore the latest fashion trends through Lifestyle's End of Season Sale. With a collection that blends style and accessibility, Tamannaah brings the campaign to life, inspiring everyone to express their unique style with confidence.' Tamannaah Bhatia, Indian actress, said, 'Ibelieve that fashion is not just about trends, but about expressing who you are. What I love about Lifestyle's Sale is that it makes premium, on-trend fashion accessible to everyone, empowering people to embrace their individuality with confidence.' Lifestyles sale presents a great opportunity for trendsetters to shop the newest styles from over 300 top brands-including Biba, Global Desi, Jack & Jones, Indian Terrain, Park Avenue, Pepe Jeans, AND, Melange, Ginger, FORCA, CODE, Puma, Adidas, Fossil, Armani Exchange, Maybelline, L'Oral, and more. Shoppers can take their pick from seasonal must-haves in apparel, beauty, watches, fragrances, footwear, handbags, and accessories-all at attractive prices.
Time of India
03-05-2025
- Business
- Time of India
Amazon Technologies challenges Rs 340 cr trademark infringement verdict in Delhi HC over 'Beverly Hills Polo Club' dispute
Amazon Technologies , Inc. on Friday moved the division bench of the Delhi High Court , challenging its single judge order that asked the US major to pay Rs 340 crore in damages to Lifestyle Equities C.V. and Lifestyle Licensing B.V. for infringement of the latter's registered trademark ' Beverly Hills Polo Club '. The division bench led by Justice Hari Shankar posted the matter for further hearing on Wednesday. Amazon told the bench that Lifestyles companies, which had claimed 'rightful ownership' of the mark and highlighted 'extensive goodwill and recognition in the domestic and international markets", had failed to show any evidence before the single judge that it had infringed their trademark. The Us company further argued that the matter required a detailed examination by the division bench. In February, Justice Prathiba M. Singh had permanently restrained Amazon Technologies from selling, advertising, directly or indirectly dealing in any products or using in any manner the logo mark which was identically or deceptively similar to the Lifestyle companies' trademark. She held that it is a known fact that Amazon Technologies is one of the most dominant players in the ecommerce space and has ways and means to use its dominant presence to promote its own products, as well as products that it might otherwise wish to promote. Amazon Technologies, which was placing products priced at 10 per cent of Lifestyle's product cost, was engaging in a deliberate strategy of obfuscation, pretending to wear different hats—one as an intermediary, one as a retailer and one as a brand owner—all in an attempt to shift responsibility and evade liability for trademark infringement , Justice Singh had said. 'It is a well known reality that all three defendants (Amazon Technologies, Cloudtail India and Amazon Seller Service) belong to the Amazon Group of Companies and operate as a cohesive commercial entity. Amazon Technologies has selectively chosen when to appear and not appear before the court,' the court noted, while saying that Amazon failed to explain the exact relationship between the three defendants, but agreed to suffer a permanent injunction, thereby evading scrutiny. "Thus, the clear attempt is to not disclose the exact relationship between the said three defendants to this court. Accordingly, in the opinion of this court, this is not a bona fide conduct of a party before the court and the conduct of the defendant clearly demonstrates that there is an intent to withhold crucial information from the court, rather than engage in bona fide conduct as expected of a party before a judicial forum," Justice Singh said. Amazon Technologies also has the leverage through its own platforms to dilute the Lifestyle brand or logo by indulging in deep discounting of its own products that compete with the latter's by using a similar mark or logo, Justice Singh added. The Lifestyle entities had argued that it would be a classic case where owing to the wilful nature of the infringement, exemplary and punitive damages would be liable to be granted. Punitive damages were also required to reprimand the conduct of the defendants, which run a famous ecommerce portal and were also indulging in such a flagrant violation of IP rights, Lifestyle entities told the HC. Lifestyle Equities C.V. had launched its products in India under the Beverly Hills Polo Club trademark in 2007. The Beverly Hills Polo Club word-mark is stated to have been inspired from the geographical location Beverly Hills in Los Angeles, California, an area renowned for its luxury, affluence and association with high-end fashion and lifestyle products. The Lifestyle trademark consists of the word-mark 'Beverly Hills Polo Club' and the accompanying logo, the image of a 'charging polo pony, the rider and the polo stick or mallet'.
