Latest news with #Lighthouse
Edinburgh Live
3 days ago
- Entertainment
- Edinburgh Live
Edinburgh Pride month: All the LGBTQ events to enjoy in the capital this June
Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info Get the latest Edinburgh Live breaking news on WhatsApp Pride month has officially begun and Edinburgh will be buzzing with events as June comes into full fling. The capital is famous for its iconic Pride Festival at the end of June where the streets fill with parade-goers, but vibrant Pride events will be held throughout the month across the city. Locals and visitors alike can enjoy book fairs, film nights, walking tours, concerts, and more this Pride. We've compiled a list of fun things to do to celebrate the LGBTQ community this month. Pride & Prejudice Queer Book Fair - June 6 Local booksellers will be dotted around the 18th-century building of The Georgian House with assortments of LGBTQ literature and rare books to celebrate the opening of Below Stairs Books, a new secondhand bookshop. Book fair and stallholders will include Lighthouse, McNaughtan's, Typewronger, Lavender Menace Archive, and The National Library of Scotland. You can visit the event website here. Pride Short Films - June 6 Edinburgh's French Institute is hosting an evening of queer short films at the Institut francais d Ecosse in West Parliament Square on June 6. They will be showing three films with an entrance fee of £8 for non-members and £5 for members. The event's website reads: "Dive through the first moments of a lesbian love story in the outskirts of Strasbourg, an inclusive boxing club in Marseille and the unexpected encounter of a truck driver and a drag queen." You can find more information about the event here. Porty Pride - June 6-8 Porty Pride is a grassroots community-run Pride that welcomes all members of the community to join in on their festivities. This year, the beach-side festival will take place from Friday, June 6 to Sunday, June 8 and features an exciting lineup of events. The weekend will include a queer film night, poetry workshop, dog walk, touch rugby, a dip in the North Sea with swim group Blue Balls, a queer climbing night at the Climbing Hangar, and a daytime disco, among other exciting offerings. This year's programme marks the fourth year of Porty Pride, which came about during the pandemic in 2021. You can find the full programme of events here. Queer Folks' Tales - June 12 Edinburgh's bi-monthly storytelling series Queer Folks' Tales continues into pride, welcoming a range of queer storytellings with diverse backgrounds from across Edinburgh and Scotland. Hosted by Edinburgh's Turan Ali, the event takes place at Scottish Storytelling Centre and begins at 7.30pm on June 12. The event's website reads: "Sometimes hilarious, often moving, occasionally shocking, the mix of true and fictional stories across the year is as varied as the range of storytellers invited." You can find more information on the event here. Pride Festival - June 21 Edinburgh's Pride festival will kick off on Saturday, June 21 with a weekend of exciting festivities. The Pride March will meet at Scottish Parliament and set off from 1pm, heading up the Royal Mile down George IV Bridge, and concluding in Bristo Square. The main event will see X Factor star Diana Vickers leading the performances. She'll be joined by singer Kelli-Leigh, as well as RuPaul's Drag Race UK stars Ellie Diamond and O'Connor. Also set to perform are local drag talents Sissy Scorpio, and Rozie Cheeks, with high-energy DJ sets throughout the day from Sylva, Darran Glasgow, and Lezzer Quest. The main stage will by hosted by Edinburgh drag queen 'royalty' Blaze. It'll all kick off from 2pm, after the march comes to an end. Edinburgh LGBTQ Walking Tour - all month Edinburgh locals and visitors alike can explore the city through a new lens with the LGBTQ History Tour, a brand new walking tour of the city. Edinburgh Live recently reported on Fraser Horn's new tour company, Street Historians, when he decided to replace his Harry Potter tours with LGBTQ tours this June. Founded by Fraser just last year, the company aims to set itself apart from other tour companies through fresh offerings and brave stances. The tour melds history and humour, offering a broad look at queer history in the UK, taking visitors through Scotland's place in the gay rights movement, and examining queer characters from Edinburgh's local history. You can find more information on the Street Historians website here. Join Edinburgh Live's Whatsapp Community here and get the latest news sentstraight to your messages.
Scotsman
28-05-2025
- Entertainment
- Scotsman
The Holiday In Concert: beloved Christmas film to tour UK with full orchestra
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. Hans Zimmer's powerful score set to be performed live as The Holiday In Concert comes to the United Kingdom. Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... This year, why not re-watch the beloved 2005 rom-com The Holiday a little differently? Over 15 different locations over the 2025 Christmas season will get to enjoy the film with Han Zimmer's score performed live by a full orchestra. Here's where the festive favourite accompanied by live music is screening across the UK later this year. It's regarded as one of those Christmas films that almost 'has' to be watched at least once over the festive period, but for fans of The Holiday, this year's screening is different. The Holiday In Concert brings the beloved rom-com starring Kate Winslet, Cameron Diaz, Jude Law and Jack Black to 15 different venues across the UK in December 2025. This time, however, it will be backed by a full live orchestra performing the score – penned by Oscar winner Hans Zimmer – to audiences. Advertisement Hide Ad Advertisement Hide Ad From writer-director-producer Nancy Meyers, known for celebrated films like It's Complicated, The Intern, Something's Gotta Give, and The Parent Trap, The Holiday follows the tale of two women, strangers living 6,000 miles apart. The seasonal favourite The Holiday is set for the full orchestra treatment in locations across the United Kingdom this festive season. | Canva Seeking an escape, they meet online via a home exchange website and impulsively swap houses for the holiday season. Iris (Winslet) journeys to Amanda's (Diaz) sun-drenched L.A. home, while Amanda retreats to Iris's snow-covered English countryside cottage. Shortly after arriving, both women stumble upon the one thing neither expected: a new romance. A mainstay of holiday viewing since its release in 2006 and continually cited as one of the best 'meet-cute' romantic comedies of the 2000s, why not treat yourself to a repeat viewing this year with the full backing of a live orchestra? Advertisement Hide Ad Advertisement Hide Ad Where is The Holiday In Concert touring in the United Kingdom? The full orchestral screenings of The Holiday are set to take place at the following locations on the following dates during the 2025 Christmas season: December 4 2025: Lighthouse, Poole December 7 2025: Eventim Apollo, London (matinee and evening performances) December 8 2025: Brighton Centre December 9 2025: The Forum, Bath December 10 2025: Barbican, York December 11 2025: Valliant Live, Derby December 12 2025: Swansea Arena December 15 2025: Royal Concert Hall, Glasgow December 16 2025: Bridgewater Hall, Manchester December 17 2025: Bridgewater Hall, Manchester December 18 2025: City Hall, Sheffield December 19 2025: Bradford Live December 20 2025: Usher Hall, Edinburgh December 21 2025: Concert Hall, Perth When can I buy tickets to see The Holiday In Concert in the United Kingdom? Pre-sale tickets Those with access to Ticketmaster pre-sales or venue pre-sales will have their first pick of tickets, as they are set to go on pre-sale from May 29 2025 at 10am BST. General ticket sales The remaining allocation of tickets will then go on general sale from May 30 2025 at 10am BST through Ticketmaster. Do you have an event you'd like to share with us? You can now promote your What's On stories to us online via YourWorld at It's free to use and, once checked, your story will appear on our website and, space allowing, in our newspapers.
Hospitality Net
28-05-2025
- Business
- Hospitality Net
Join the Distribution Revolution: What You Need to Know about Smart Distribution for Hotels
The hospitality industry has become fiercely competitive and more unpredictable than ever. As guest expectations evolve, staffing costs rise and market dynamics shift rapidly, it's getting increasingly challenging for smaller properties to stay profitable. Enter Smart Distribution, a powerful new approach that's transforming the way independent hotels manage their online visibility, availability and rates across different channels. But hold on, what exactly is Smart Distribution for hotels? And how does it benefit your business? Let's break it down. What is smart distribution for hotels? Smart Distribution is an AI-driven approach to managing your hotel's presence and strategy across multiple booking channels – all automated within one centralized platform and backed by the industry's most trusted data. We asked Delphine Elias, Senior Product Manager at Lighthouse, to explain this game-changing innovation in a nutshell. Smart Distribution is the next-gen Channel Manager. It allows independent hoteliers to manage pricing and distribution in one place, and leverage automation to save time while increasing revenue. The result? Always the right price on the right channel, automatically. Delphine Elias, Senior Product Manager at Lighthouse At the heart of Smart Distribution lie advanced AI and machine learning, allowing hoteliers to make decisions faster and with better results. It's smarter than a Channel Manager, offering rate and distribution recommendations in one place. Key components of smart distribution for hotels: Dynamic pricing ensures room prices are optimized and updated instantly on all channels in response to market demand, competitors and your own performance. ensures room prices are optimized and updated instantly on all channels in response to market demand, competitors and your own performance. Availability recommendations determine when to open or close certain channels to maximize revenue and minimize commission costs. determine when to open or close certain channels to maximize revenue and minimize commission costs. Channel optimization indicates which distribution partners to prioritize or deactivate for maximum profitability and will suggest new OTA connections to boost bookings. indicates which distribution partners to prioritize or deactivate for maximum profitability and will suggest new OTA connections to boost bookings. Strategic restrictions adjust your minimum length of stay (LOS) when needed to maximize revenue per available room (RevPAR). adjust your minimum length of stay (LOS) when needed to maximize revenue per available room (RevPAR). The centralized view simplifies effective pricing and channel management by providing an easy-to-interpret, unified interface. simplifies effective pricing and channel management by providing an easy-to-interpret, unified interface. Competitor insights give you an overview of the rates applied by your main competitive set on your booking channels. give you an overview of the rates applied by your main competitive set on your booking channels. AI-driven automation analyzes data and performs rate and availability updates across your entire distribution landscape to capture every opportunity while saving you time. How Smart Distribution changes the game for independent hotels The distribution challenges you know all too well For most independent hoteliers, managing distribution is an overwhelming juggling act. What's more, increased online visibility is often associated with increased workload and high commission. Even with a lot of time, thought and effort, independent hotelier strategies are still leaving money on the table. Most set their strategy once, to then never look at it again, causing them to miss out on important opportunities. Plus, confusion reigns supreme, with hundreds of OTAs to choose from nowadays. The hotel distribution landscape has become quite complex to navigate, with a lot of channels and OTAs. These third-party booking platforms all have their own strategies that you need to be aware of, because they might not benefit your hotel. Delphine Elias, Senior Product Manager at Lighthouse Typical challenges for independent hoteliers around selecting and managing channels include: No time to continuously monitor and adjust their channel mix Suboptimal rates that deter guests during low demand and lead to missed revenue during peak times Not fully leveraging each channel and its nuances Distribution imbalance, leading to high commissions, missed opportunities and reduced profitability Costly errors and mismatched pricing when updating multiple platforms manually Much like dealing with a water leak under the bathroom sink that you want to locate and repair as fast as possible, you want to know where money is leaking in order to adjust your strategy. A flawed distribution strategy isn't just an inconvenience – you're systematically losing revenue and compromising your profitability. From our customers, we see that smaller hotels use 15+ channels on average. In an ideal world, you would have a full-time employee managing all these channels properly. Just being on there is not enough if you want to stay competitive and profitable , Delphine Elias explains. Managing distribution channels strategically involves much more than synchronizing rates and availability. It means: Closing channels with high commission fees on busy days Opening all channels on low-demand days to maximize occupancy Offering the optimal price tailored to each channel Delphine Elias continues: 'Where chains and group hotels have a dedicated Distribution Manager or Digital Manager, independent hoteliers usually don't have the necessary resources for that. It's simply not feasible for them to hire someone full-time or do it all on their own. That's where Smart Distribution comes in. It allows smaller properties to compete with big brands, without needing extra staff or a degree in revenue management.' Key benefits of Smart Distribution for hotels Informed by Lighthouse's industry-leading data, Smart Distribution automates optimal pricing and channel recommendations to achieve maximum profitability and efficiency, killing two birds with one stone – all in one simple view. Key benefits of smart distribution for hotels: Better rates, more revenue: Always charge the right price at the right time on the right channel to avoid losing bookings and maximize revenue per available room (RevPAR). Always charge the right price at the right time on the right channel to avoid losing bookings and maximize revenue per available room (RevPAR). Time gains: Cut down hours of manual work with automated pricing and distribution updates on all your booking channels. Cut down hours of manual work with automated pricing and distribution updates on all your booking channels. Enhanced visibility: Easily manage listings across OTAs, GDSs and metasearch platforms to boost online presence without needing big marketing budgets. Easily manage listings across OTAs, GDSs and metasearch platforms to boost online presence without needing big marketing budgets. Increased bookings: Optimize occupancy levels by ensuring your hotel is always visible and competitively priced on the right channels. Optimize occupancy levels by ensuring your hotel is always visible and competitively priced on the right channels. Less commission: Reduce OTA commission costs by strategically closing expensive channels when healthy occupancy is guaranteed. Reduce OTA commission costs by strategically closing expensive channels when healthy occupancy is guaranteed. Faster connectivity: Easily connect with new partners in a few clicks thanks to intuitive mapping of room types and rate plans. Easily connect with new partners in a few clicks thanks to intuitive mapping of room types and rate plans. Competitive edge: Closely watch your main competitors and stay two steps ahead to capture bookings before they do. Closely watch your main competitors and stay two steps ahead to capture bookings before they do. Data-driven strategy: Base important decisions on industry-leading data insights instead of relying on gut feeling or outdated spreadsheets. Base important decisions on industry-leading data insights instead of relying on gut feeling or outdated spreadsheets. Optimized channel mix: Focus on your best performing channels and adjust the ones that hurt your profitability. Focus on your best performing channels and adjust the ones that hurt your profitability. Unlocking new markets: Smart channel recommendations will allow you to tap into new source markets and guest segments. Smart channel recommendations will allow you to tap into new source markets and guest segments. Transparency and control: See the reasoning behind the algorithm's recommendations and choose whether you want to apply them automatically or not. See the reasoning behind the algorithm's recommendations and choose whether you want to apply them automatically or not. No more double bookings: Avoid disappointing guests and losing revenue by keeping your availability synchronized – always, everywhere. Avoid disappointing guests and losing revenue by keeping your availability synchronized – always, everywhere. Reduced errors: Avoid costly pricing and distribution errors thanks to reliable automation. Built-in checks will confirm if updates are live on the right channels to give you peace of mind. Avoid costly pricing and distribution errors thanks to reliable automation. Built-in checks will confirm if updates are live on the right channels to give you peace of mind. Simplified channel management: Access one view with all your channel pricing and availability to easily review your entire distribution strategy. Maximum revenue thanks to optimized prices and bookings Smart Distribution is your full-time revenue manager, working around the clock to make sure you don't leave any money on the table and competitors don't snag your valuable customers. Smart Distribution delivers: Maximum revenue with optimized prices and bookings: - Strategic pricing based on accurate data – adapted to channels and room types - Booking channel recommendations to attract the best bookings and reduce OTA commissions - Strategic pricing based on accurate data – adapted to channels and room types - Booking channel recommendations to attract the best bookings and reduce OTA commissions Time-saving channel management - Quick responses to market fluctuations through trusted automation - One simple view to check your rates, competitor rates and channels We now realize more than ever that pricing and distribution go hand in hand, and should be managed properly to increase profit. We want to help hoteliers make this process smoother and smarter, so they can maximize revenue while gaining time back to focus on what matters most: their guests! Delphine Elias, Senior Product Manager at Lighthouse Smart Distribution is quickly becoming the new norm. No more manual effort, countless spreadsheets and endless tabs to check competitor prices – just smart room price and channel optimization you can trust. Join the distribution revolution and outsmart your competitors At Lighthouse, we've reimagined distribution for the independent hotelier, combining our industry-leading data with powerful automation to help you stay ahead. Smart Distribution is now available as part of our award-winning AI platform for independents – one smart solution to optimize both pricing and channel distribution in the most efficient way possible. What can you expect? Reach your full revenue potential: Optimize your pricing and distribution with market intelligence trusted by 75,000+ hotels around the world. Optimize your pricing and distribution with market intelligence trusted by 75,000+ hotels around the world. Win back hours of your day: Rely on award-winning automation powering accurate and transparent pricing across your booking channels. Rely on award-winning automation powering accurate and transparent pricing across your booking channels. Enjoy simplicity and hands-on support: Simplify channel management with one consolidated view, smooth onboarding and top-rated support. With Smart Distribution, you will be able to: Automatically pull in and distribute optimal rates Get AI recommendations for LOS, availability and new channel opportunities Manage pricing and distribution from one intelligent, centralized view Gain insight into competitor strategies across booking platforms Verify automation delivery, ensuring updates reach all channels successfully Customize your level of control – choose between suggestions or full autopilot mode The industry is moving forward, with or without you. Will you be at the forefront of the distribution revolution or will you be limping behind? The choice is yours! Request your 14-day free trial of Smart Distribution below. About Lighthouse Lighthouse is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways. Trusted by over 70,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners—their success is our success. For more information about Lighthouse, please visit: View source
Hospitality Net
28-05-2025
- Business
- Hospitality Net
Fill Rooms, Boost Revenue, Save Time: Free Course Empowers Independent Hoteliers for Summer 2025
Just in time for the busy travel season, Lighthouse has created a free online course specially designed for passionate independent hoteliers like you. The course, "How to prepare your independent hotel for peak season 2025," gives you practical tools to boost your bottom line, simplify your daily routine, and create those unforgettable guest experiences that big chains can't match. Available in multiple languages (English, French, German, Italian, Dutch, and Spanish), this course is your secret weapon for summer success. Whether you run a cozy guesthouse, a charming boutique hotel, or a unique B&B, you'll discover how to set rates that fill rooms without leaving money on the table, reach more of your ideal guests without breaking the bank, and streamline those time-consuming daily tasks. Summer can make or break the year for independent hotels. When you're wearing multiple hats and competing with big chains, having simple, effective strategies, paired with the right tools, can be the difference between a good season and a great one. This course gives you practical tips you can use right away to take control of your peak season with confidence. Nadine Böttcher, Head of Product Innovation at Lighthouse Three simple steps to summer success The course breaks down summer success into three easy-to-follow chapters: Chapter 1: Set Prices That Fill Rooms AND Maximize Profits - Stop guessing at your room rates! Learn how to set the right price at the right time based on what's actually happening in your market. See exactly how to track the money each room brings in and make smart adjustments that boost your bottom line, even if you've never looked at a spreadsheet before. Set Prices That Fill Rooms AND Maximize Profits - Stop guessing at your room rates! Learn how to set the right price at the right time based on what's actually happening in your market. See exactly how to track the money each room brings in and make smart adjustments that boost your bottom line, even if you've never looked at a spreadsheet before. Chapter 2: Get More Bookings Without Drowning in OTA Fees - Discover which booking channels actually work for properties like yours. Learn how to balance OTAs with your own website bookings, and how to choose specialty platforms that connect you with guests who'll love what makes your property special,all while keeping those commission costs under control. Get More Bookings Without Drowning in OTA Fees - Discover which booking channels actually work for properties like yours. Learn how to balance OTAs with your own website bookings, and how to choose specialty platforms that connect you with guests who'll love what makes your property special,all while keeping those commission costs under control. Chapter 3: Run Your Hotel Smoothly (Even When You're Short-Staffed) - Transform how you manage daily operations so you can step away from the front desk and focus on what matters. See how fellow independent hoteliers have automated routine tasks, freed up their team's time, and created seamless guest experiences without hiring more staff. Each chapter includes real-life success stories from independent hoteliers just like you, showing exactly how these strategies work in properties of all sizes:from tiny B&Bs to 50-room boutique hotels. By the end of the course, you'll have a clear action plan tailored to your property that you can put into place immediately, just in time for your busiest season. We created this course specifically for independent hoteliers who don't have time to wade through theory and jargon , adds Böttcher. Everything is practical, tested, and designed to help you turn overwhelming data into clear decisions that boost your bottom line while preserving that personal touch that makes your property special . Complete the course and the final quiz, and you'll receive an official certification to show off to your guests and team. Start your summer success journey today The entire course is available now at absolutely no cost. Learn at your own pace, whenever you have a spare moment, even if it's just 15 minutes between check-ins. Join fellow independent hoteliers already using these strategies at: dependent-hotels-2025. About Lighthouse Lighthouse is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways. Trusted by over 70,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners—their success is our success. For more information about Lighthouse, please visit: Adam Swart Global Head of Brand
Scotsman
28-05-2025
- Entertainment
- Scotsman
The Holiday In Concert: beloved Christmas film to tour UK with full orchestra
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. Hans Zimmer's powerful score set to be performed live as The Holiday In Concert comes to the United Kingdom. Sign up to our Arts and Culture newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... This year, why not re-watch the beloved 2005 rom-com The Holiday a little differently? Over 15 different locations over the 2025 Christmas season will get to enjoy the film with Han Zimmer's score performed live by a full orchestra. Here's where the festive favourite accompanied by live music is screening across the UK later this year. It's regarded as one of those Christmas films that almost 'has' to be watched at least once over the festive period, but for fans of The Holiday, this year's screening is different. The Holiday In Concert brings the beloved rom-com starring Kate Winslet, Cameron Diaz, Jude Law and Jack Black to 15 different venues across the UK in December 2025. This time, however, it will be backed by a full live orchestra performing the score – penned by Oscar winner Hans Zimmer – to audiences. Advertisement Hide Ad Advertisement Hide Ad From writer-director-producer Nancy Meyers, known for celebrated films like It's Complicated, The Intern, Something's Gotta Give, and The Parent Trap, The Holiday follows the tale of two women, strangers living 6,000 miles apart. The seasonal favourite The Holiday is set for the full orchestra treatment in locations across the United Kingdom this festive season. | Canva Seeking an escape, they meet online via a home exchange website and impulsively swap houses for the holiday season. Iris (Winslet) journeys to Amanda's (Diaz) sun-drenched L.A. home, while Amanda retreats to Iris's snow-covered English countryside cottage. Shortly after arriving, both women stumble upon the one thing neither expected: a new romance. A mainstay of holiday viewing since its release in 2006 and continually cited as one of the best 'meet-cute' romantic comedies of the 2000s, why not treat yourself to a repeat viewing this year with the full backing of a live orchestra? Advertisement Hide Ad Advertisement Hide Ad Where is The Holiday In Concert touring in the United Kingdom? The full orchestral screenings of The Holiday are set to take place at the following locations on the following dates during the 2025 Christmas season: December 4 2025: Lighthouse, Poole December 7 2025: Eventim Apollo, London (matinee and evening performances) December 8 2025: Brighton Centre December 9 2025: The Forum, Bath December 10 2025: Barbican, York December 11 2025: Valliant Live, Derby December 12 2025: Swansea Arena December 15 2025: Royal Concert Hall, Glasgow December 16 2025: Bridgewater Hall, Manchester December 17 2025: Bridgewater Hall, Manchester December 18 2025: City Hall, Sheffield December 19 2025: Bradford Live December 20 2025: Usher Hall, Edinburgh December 21 2025: Concert Hall, Perth When can I buy tickets to see The Holiday In Concert in the United Kingdom? Pre-sale tickets Those with access to Ticketmaster pre-sales or venue pre-sales will have their first pick of tickets, as they are set to go on pre-sale from May 29 2025 at 10am BST. General ticket sales The remaining allocation of tickets will then go on general sale from May 30 2025 at 10am BST through Ticketmaster.
