10-02-2025
- Entertainment
- South China Morning Post
Meet Natalie Lim Suarez, the fashion influencer with a unique take on blogging
Natalie Lim Suarez, applying a fresh perspective to fashion styling and photography for a broad social media audience. Photo: @natalieoffduty/Instagram Fame and celebrity
Influencer, singer and model Natalie Lim Suarez is no stranger to the camera. She has been working the angles since she was 15 years old, travelling the world as a model. With a keen eye for photography and styling, she's been able to boost her online popularity with the curated fashion editorials she shares with more than one million Instagram followers.
She has a Chinese mother and Spanish-Mexican father, and is a self-described multi-hyphenated creative. She takes to her fashion blog Natalie Off Duty to share her 'model off duty' lifestyle. The Lim Suarez art of influencing Natalie Lim Suarez posts about her lifestyle on fashion blog Natalie Off Duty. Photo: @natalieoffduty/Instagram Lim Suarez takes her unique eye for fashion styling and photography to a wide audience through her blog, TikTok and Instagram, where she has more than a million followers. With her sister Dylana, also a fashion influencer , they developed a unique visual take on fashion blogging. Lim Suarez credits their penchant for photography to a childhood that saw the two surrounded by art. 'The arts have been in my life ever since I was little. I was always singing, dancing, and performing,' she shared in an interview for fashion brand Dora Larsen's blog.
Training from a young age in those performance arts, Lim Suarez first discovered her fashion fascination on stage. 'Our costumes on stage were definitely my first fashion moments,' she has admitted to fashion brand Aje.
The sisters taught themselves photography after their father gave them a camera. From there, their love of beautiful and expressive imagery took off. 'Style and fashion is something that just came naturally to me. I love the art of photography,' Natalie has blogged. 'I like creating a mood through my photos that feel like an editorial and tell a story with a single image.' The Lim Suarez sisters, Dylana (left) and Natalie, say they were surrounded by art from an early age. Photo: @dylanasuarez/Instagram
The Lim Suarez sisters have appeared in advertising campaigns together, the most recent being a series of social media posts for renowned Italian restaurant Carbone in New York. The two also launched the Natalie Dylana Eau de Parfum fragrance in 2019. To perfume platform Scent Beauty, Natalie described the fruity, earthy unisex scent as happy and invigorating.
Since starting her blog in 2009 and increasing her social media presence, she has been collaborating with fashion brands including Coach and Gap. In 2022, she landed on Hola magazine's Top 100 Latina Powerhouses list and continues to be an influential fashion voice in that community. She's a fashion darling
