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Luxury hotels and fashion: The obsession with collaborations
Luxury hotels and fashion: The obsession with collaborations

Fashion Network

time21-04-2025

  • Entertainment
  • Fashion Network

Luxury hotels and fashion: The obsession with collaborations

It's a trend that experts are calling 'resortcore': wearing a garment or accessory embroidered with the insignia of a luxury hotel. While this is not a new trend, in recent months it has become all the rage, radically transforming classic hotel merchandising. To understand the resortcore phenomenon, we need look no further than the Beverly Hills Hotel in Los Angeles, where the hotel's Gift Shop is teaming up with collaborations of all kinds with fashion brands. The boutique is always packed, and guests who come for lunch at the Polo Lounge or to spend a night in the luxury hotel can leave with Orlebar Brown shorts and bags; ready-to-wear from The SIL, an e-commerce site of exclusive offerings by independent fashion designers; silk pyjamas and dresses made with artist Alexandra Nechita and Shhh Silk sleepwear brand; and a sneaker created with the Koio brand. In West Hollywood, the iconic Sunset Tower Hotel launched its fashion collection in December 2023. A line of vintage-style hoodies and T-shirts created in collaboration with Sporty & Rich brand. A few blocks away, Chateau Marmont sells T-shirts bearing the effigy of its chateau. Le Petit Ermitage, meanwhile, has teamed up with Italian swimwear brand Reina Olga to offer its customers a bikini model called Ginny for diving gracefully into the rooftop pool. The same trend can be seen in New York, where luxury hotels are multiplying their collaborations. On the Upper East Side, The Mark Hotel has partnered with British pioneer of poolside style, Orlebar Brown, to create exclusive pair of shorts. The star model of the collection, the classic tailored Bulldog swim shorts feature a signature illustration by Jean-Philippe Delhomme of iconic characters at The Mark. The hotel doesn't have a swimming pool, but the item is a collector's item. Another hotel to join forces with fashion is The Carlyle, a Rosewood Hotel in the Upper East Side neighborhood, which at the end of 2024 launched its first collection with designer Olivia von Halle, featuring a limited-edition pajama and eye mask cocktail collection that pays homage to the city that never sleeps. This fall, The Bowery Hotel, also in New York, will present its first collaboration with New York brand Lingua Franca, who showed at February's Fashion Week on the hotel's premises. 'Ships in the Night is a reflection of Lingua Franca's ethos: merging beauty and storytelling, sustainability and playfulness,' explained the New York-based brand. The collection's ready-to-wear pieces 'pair sophistication with irreverence' and draw directly from The Bowery Hotel's rich interiors and history, while their signature hand-embroidered cashmere features messages such as 'joy is an act of resistance' and 'art is the triumph over chaos' to remind us of the power of creativity and connection. 'Over the years, hotels have come to understand the benefits of collaborating with fashion brands. They go beyond classic hospitality and become part of a lifestyle universe. This allows them to remain culturally relevant, to make their brand shine, and to capture a younger, more engaged audience,' explained Eva Nineuil, CCO at The Madison Melle Agency, in Los Angeles. "The Millenials and Gen-Z generations are looking for aesthetics, narrative and identity through what they consume. And all hotel merchandising makes accessible a universe that generally remains out of reach. Many don't have the budget to spend a night at the Ritz or the Beverly Hills Hotel, but can afford a limited-edition cap and hoodie.' Following the general trend, other American brands are also exporting their collections to hotels and resorts around the world. In 2021, New York-based Bode, the brand founded by designer Emilie Bode, made a collaboration with the Palm Heights Hotel in the Cayman Islands. The limited-edition project took form in a series of jackets. Sporty & Rich, created by Emily Oberg, has been multiplying its collaborations with the American hotel group Rosewood over the last few years. The brand has designed collections for the Hotel du Cap Eden Roc in the south of France, and has already signed two collections for the Bristol Paris. "For me, luxury hotels are such a big part of the lifestyle aspect of the brand. Where you go on holiday, where you stay, what you bring with you, what you do whilst there, it's all relevant and part of the Sporty & Rich lifestyle," explained Oberg to me, Sporty & Rich is more than just a brand, it's a world that I've created and curated and aspire to be part of myself, and I think that's what has resonated with others too." The fast-growing ready-to-wear brand Staud, founded by designer and CEO Sarah Staudinger and boasting eight boutiques in the U.S. and a 9th in West Hollywood, recently joined forces with St. Regis Hotels & Resorts and its hotels in Mexico and Florida. Original to the operation, selected pieces are elegantly presented in-suite for guests to discover at their leisure. A first collaboration in the world of luxury hotels for the Staud brand known for its West Coast aesthetic and effortlessly chic approach, for which an exclusive resort accessories collection was created, comprising four pieces including tote bag, hat, and two bags all crafted in raffia and embossed Italian calfskin. 'The idea of travel has always been a source of inspiration for me,' said Staudinger. 'St Regis represents some of the world's most iconic destinations, and together we've designed a collection that embodies that sense of adventure, indulgence and style. This capsule collection combines the effortless, modern novelty of Staud with the legendary glamour of St Regis.' "Resortcore has been a core strategy for decades for European brands like Vilebrequin, Loro Piana, or Missoni. It is part of their lifestyle storytelling and a way to connect with their luxury audience where they are, especially during leisure or business travel," explained Aurelia Ammour, a fashion and luxury strategy consultant. "These customers are highly captive, they have the time, the mindset, and the budget to enjoy a full experience and to shop. More recent brands like Jacquemus with Four Seasons and Sporty & Rich are following the same path as it plays a key role in both their narrative and business model.' "To survive and grow, premium brands like Frame or Staud need to expand to a core luxury audience, and resort collaborations are one of the best ways to do that,' continued Ammour. 'It resonates with luxury resorts that have a strong appetite to enrich the hotel experience. These collaborations boost visibility, allow brands to engage guests daily with a brand lifestyle, and can generate additional revenue by creating emotional ties to the travel experience." Launched in 2021, the first Frame x Ritz Paris collaboration presented a limited-edition capsule collection of apparel and accessories featuring items like cashmere sweaters, signature denim, a gym bag, water bottle, and cashmere blanket. 'A collection designed to evoke the luxury and comfort of staying at The Ritz Paris," explained the brand at the time. As a sign of the popularity of these special collaborations, the Frame brand launched a pop-up store last December. The special event was dedicated to its collaboration with the Ritz Paris at Galeries Lafayette Paris, followed by another pop-up in Dubai at the Mall of the Emirates. Four years after its launch, the brand presented a fourth drop focusing on heritage style and high society codes, emphasizing the balance between sport and leisure. In addition to traditional cashmere cardigans, the collection now includes bombers, blazers, wide-leg pants, sweaters, pyjama sets and swimwear. "Pop-ups and experiential stores in resorts, offer potential for sustainable revenue," concluded Ammour. "They also act as effective distribution channels, especially for brands as it is part of their narrative. My main concern with what started as a differentiated and effective strategy for marketing and distribution is the risk of saturation. When it becomes repetitive or starts to feel like a cash grab, it loses impact. Less is always more. Brands still need to create strong products, emotional experiences, and narratives to make a real difference."

Luxury hotels and fashion: The obsession with collaborations
Luxury hotels and fashion: The obsession with collaborations

Fashion Network

time21-04-2025

  • Entertainment
  • Fashion Network

Luxury hotels and fashion: The obsession with collaborations

It's a trend that experts are calling 'resortcore': wearing a garment or accessory embroidered with the insignia of a luxury hotel. While this is not a new trend, in recent months it has become all the rage, radically transforming classic hotel merchandising. To understand the resortcore phenomenon, we need look no further than the Beverly Hills Hotel in Los Angeles, where the hotel's Gift Shop is teaming up with collaborations of all kinds with fashion brands. The boutique is always packed, and guests who come for lunch at the Polo Lounge or to spend a night in the luxury hotel can leave with Orlebar Brown shorts and bags; ready-to-wear from The SIL, an e-commerce site of exclusive offerings by independent fashion designers; silk pyjamas and dresses made with artist Alexandra Nechita and Shhh Silk sleepwear brand; and a sneaker created with the Koio brand. In West Hollywood, the iconic Sunset Tower Hotel launched its fashion collection in December 2023. A line of vintage-style hoodies and T-shirts created in collaboration with Sporty & Rich brand. A few blocks away, Chateau Marmont sells T-shirts bearing the effigy of its chateau. Le Petit Ermitage, meanwhile, has teamed up with Italian swimwear brand Reina Olga to offer its customers a bikini model called Ginny for diving gracefully into the rooftop pool. The same trend can be seen in New York, where luxury hotels are multiplying their collaborations. On the Upper East Side, The Mark Hotel has partnered with British pioneer of poolside style, Orlebar Brown, to create exclusive pair of shorts. The star model of the collection, the classic tailored Bulldog swim shorts feature a signature illustration by Jean-Philippe Delhomme of iconic characters at The Mark. The hotel doesn't have a swimming pool, but the item is a collector's item. Another hotel to join forces with fashion is The Carlyle, a Rosewood Hotel in the Upper East Side neighborhood, which at the end of 2024 launched its first collection with designer Olivia von Halle, featuring a limited-edition pajama and eye mask cocktail collection that pays homage to the city that never sleeps. This fall, The Bowery Hotel, also in New York, will present its first collaboration with New York brand Lingua Franca, who showed at February's Fashion Week on the hotel's premises. 'Ships in the Night is a reflection of Lingua Franca's ethos: merging beauty and storytelling, sustainability and playfulness,' explained the New York-based brand. The collection's ready-to-wear pieces 'pair sophistication with irreverence' and draw directly from The Bowery Hotel's rich interiors and history, while their signature hand-embroidered cashmere features messages such as 'joy is an act of resistance' and 'art is the triumph over chaos' to remind us of the power of creativity and connection. 'Over the years, hotels have come to understand the benefits of collaborating with fashion brands. They go beyond classic hospitality and become part of a lifestyle universe. This allows them to remain culturally relevant, to make their brand shine, and to capture a younger, more engaged audience,' explained Eva Nineuil, CCO at The Madison Melle Agency, in Los Angeles. "The Millenials and Gen-Z generations are looking for aesthetics, narrative and identity through what they consume. And all hotel merchandising makes accessible a universe that generally remains out of reach. Many don't have the budget to spend a night at the Ritz or the Beverly Hills Hotel, but can afford a limited-edition cap and hoodie.' Following the general trend, other American brands are also exporting their collections to hotels and resorts around the world. In 2021, New York-based Bode, the brand founded by designer Emilie Bode, made a collaboration with the Palm Heights Hotel in the Cayman Islands. The limited-edition project took form in a series of jackets. Sporty & Rich, created by Emily Oberg, has been multiplying its collaborations with the American hotel group Rosewood over the last few years. The brand has designed collections for the Hotel du Cap Eden Roc in the south of France, and has already signed two collections for the Bristol Paris. "For me, luxury hotels are such a big part of the lifestyle aspect of the brand. Where you go on holiday, where you stay, what you bring with you, what you do whilst there, it's all relevant and part of the Sporty & Rich lifestyle," explained Oberg to me, Sporty & Rich is more than just a brand, it's a world that I've created and curated and aspire to be part of myself, and I think that's what has resonated with others too." The fast-growing ready-to-wear brand Staud, founded by designer and CEO Sarah Staudinger and boasting eight boutiques in the U.S. and a 9th in West Hollywood, recently joined forces with St. Regis Hotels & Resorts and its hotels in Mexico and Florida. Original to the operation, selected pieces are elegantly presented in-suite for guests to discover at their leisure. A first collaboration in the world of luxury hotels for the Staud brand known for its West Coast aesthetic and effortlessly chic approach, for which an exclusive resort accessories collection was created, comprising four pieces including tote bag, hat, and two bags all crafted in raffia and embossed Italian calfskin. 'The idea of travel has always been a source of inspiration for me,' said Staudinger. 'St Regis represents some of the world's most iconic destinations, and together we've designed a collection that embodies that sense of adventure, indulgence and style. This capsule collection combines the effortless, modern novelty of Staud with the legendary glamour of St Regis.' "Resortcore has been a core strategy for decades for European brands like Vilebrequin, Loro Piana, or Missoni. It is part of their lifestyle storytelling and a way to connect with their luxury audience where they are, especially during leisure or business travel," explained Aurelia Ammour, a fashion and luxury strategy consultant. "These customers are highly captive, they have the time, the mindset, and the budget to enjoy a full experience and to shop. More recent brands like Jacquemus with Four Seasons and Sporty & Rich are following the same path as it plays a key role in both their narrative and business model.' "To survive and grow, premium brands like Frame or Staud need to expand to a core luxury audience, and resort collaborations are one of the best ways to do that,' continued Ammour. 'It resonates with luxury resorts that have a strong appetite to enrich the hotel experience. These collaborations boost visibility, allow brands to engage guests daily with a brand lifestyle, and can generate additional revenue by creating emotional ties to the travel experience." Launched in 2021, the first Frame x Ritz Paris collaboration presented a limited-edition capsule collection of apparel and accessories featuring items like cashmere sweaters, signature denim, a gym bag, water bottle, and cashmere blanket. 'A collection designed to evoke the luxury and comfort of staying at The Ritz Paris," explained the brand at the time. As a sign of the popularity of these special collaborations, the Frame brand launched a pop-up store last December. The special event was dedicated to its collaboration with the Ritz Paris at Galeries Lafayette Paris, followed by another pop-up in Dubai at the Mall of the Emirates. Four years after its launch, the brand presented a fourth drop focusing on heritage style and high society codes, emphasizing the balance between sport and leisure. In addition to traditional cashmere cardigans, the collection now includes bombers, blazers, wide-leg pants, sweaters, pyjama sets and swimwear. "Pop-ups and experiential stores in resorts, offer potential for sustainable revenue," concluded Ammour. "They also act as effective distribution channels, especially for brands as it is part of their narrative. My main concern with what started as a differentiated and effective strategy for marketing and distribution is the risk of saturation. When it becomes repetitive or starts to feel like a cash grab, it loses impact. Less is always more. Brands still need to create strong products, emotional experiences, and narratives to make a real difference."

Luxury hotels and fashion: The obsession with collaborations
Luxury hotels and fashion: The obsession with collaborations

Fashion Network

time21-04-2025

  • Entertainment
  • Fashion Network

Luxury hotels and fashion: The obsession with collaborations

It's a trend that experts are calling 'resortcore': wearing a garment or accessory embroidered with the insignia of a luxury hotel. While this is not a new trend, in recent months it has become all the rage, radically transforming classic hotel merchandising. To understand the resortcore phenomenon, we need look no further than the Beverly Hills Hotel in Los Angeles, where the hotel's Gift Shop is teaming up with collaborations of all kinds with fashion brands. The boutique is always packed, and guests who come for lunch at the Polo Lounge or to spend a night in the luxury hotel can leave with Orlebar Brown shorts and bags; ready-to-wear from The SIL, an e-commerce site of exclusive offerings by independent fashion designers; silk pyjamas and dresses made with artist Alexandra Nechita and Shhh Silk sleepwear brand; and a sneaker created with the Koio brand. In West Hollywood, the iconic Sunset Tower Hotel launched its fashion collection in December 2023. A line of vintage-style hoodies and T-shirts created in collaboration with Sporty & Rich brand. A few blocks away, Chateau Marmont sells T-shirts bearing the effigy of its chateau. Le Petit Ermitage, meanwhile, has teamed up with Italian swimwear brand Reina Olga to offer its customers a bikini model called Ginny for diving gracefully into the rooftop pool. The same trend can be seen in New York, where luxury hotels are multiplying their collaborations. On the Upper East Side, The Mark Hotel has partnered with British pioneer of poolside style, Orlebar Brown, to create exclusive pair of shorts. The star model of the collection, the classic tailored Bulldog swim shorts feature a signature illustration by Jean-Philippe Delhomme of iconic characters at The Mark. The hotel doesn't have a swimming pool, but the item is a collector's item. Another hotel to join forces with fashion is The Carlyle, a Rosewood Hotel in the Upper East Side neighborhood, which at the end of 2024 launched its first collection with designer Olivia von Halle, featuring a limited-edition pajama and eye mask cocktail collection that pays homage to the city that never sleeps. This fall, The Bowery Hotel, also in New York, will present its first collaboration with New York brand Lingua Franca, who showed at February's Fashion Week on the hotel's premises. 'Ships in the Night is a reflection of Lingua Franca's ethos: merging beauty and storytelling, sustainability and playfulness,' explained the New York-based brand. The collection's ready-to-wear pieces 'pair sophistication with irreverence' and draw directly from The Bowery Hotel's rich interiors and history, while their signature hand-embroidered cashmere features messages such as 'joy is an act of resistance' and 'art is the triumph over chaos' to remind us of the power of creativity and connection. 'Over the years, hotels have come to understand the benefits of collaborating with fashion brands. They go beyond classic hospitality and become part of a lifestyle universe. This allows them to remain culturally relevant, to make their brand shine, and to capture a younger, more engaged audience,' explained Eva Nineuil, CCO at The Madison Melle Agency, in Los Angeles. "The Millenials and Gen-Z generations are looking for aesthetics, narrative and identity through what they consume. And all hotel merchandising makes accessible a universe that generally remains out of reach. Many don't have the budget to spend a night at the Ritz or the Beverly Hills Hotel, but can afford a limited-edition cap and hoodie.' Following the general trend, other American brands are also exporting their collections to hotels and resorts around the world. In 2021, New York-based Bode, the brand founded by designer Emilie Bode, made a collaboration with the Palm Heights Hotel in the Cayman Islands. The limited-edition project took form in a series of jackets. Sporty & Rich, created by Emily Oberg, has been multiplying its collaborations with the American hotel group Rosewood over the last few years. The brand has designed collections for the Hotel du Cap Eden Roc in the south of France, and has already signed two collections for the Bristol Paris. "For me, luxury hotels are such a big part of the lifestyle aspect of the brand. Where you go on holiday, where you stay, what you bring with you, what you do whilst there, it's all relevant and part of the Sporty & Rich lifestyle," explained Oberg to me, Sporty & Rich is more than just a brand, it's a world that I've created and curated and aspire to be part of myself, and I think that's what has resonated with others too." The fast-growing ready-to-wear brand Staud, founded by designer and CEO Sarah Staudinger and boasting eight boutiques in the U.S. and a 9th in West Hollywood, recently joined forces with St. Regis Hotels & Resorts and its hotels in Mexico and Florida. Original to the operation, selected pieces are elegantly presented in-suite for guests to discover at their leisure. A first collaboration in the world of luxury hotels for the Staud brand known for its West Coast aesthetic and effortlessly chic approach, for which an exclusive resort accessories collection was created, comprising four pieces including tote bag, hat, and two bags all crafted in raffia and embossed Italian calfskin. 'The idea of travel has always been a source of inspiration for me,' said Staudinger. 'St Regis represents some of the world's most iconic destinations, and together we've designed a collection that embodies that sense of adventure, indulgence and style. This capsule collection combines the effortless, modern novelty of Staud with the legendary glamour of St Regis.' "Resortcore has been a core strategy for decades for European brands like Vilebrequin, Loro Piana, or Missoni. It is part of their lifestyle storytelling and a way to connect with their luxury audience where they are, especially during leisure or business travel," explained Aurelia Ammour, a fashion and luxury strategy consultant. "These customers are highly captive, they have the time, the mindset, and the budget to enjoy a full experience and to shop. More recent brands like Jacquemus with Four Seasons and Sporty & Rich are following the same path as it plays a key role in both their narrative and business model.' "To survive and grow, premium brands like Frame or Staud need to expand to a core luxury audience, and resort collaborations are one of the best ways to do that,' continued Ammour. 'It resonates with luxury resorts that have a strong appetite to enrich the hotel experience. These collaborations boost visibility, allow brands to engage guests daily with a brand lifestyle, and can generate additional revenue by creating emotional ties to the travel experience." Launched in 2021, the first Frame x Ritz Paris collaboration presented a limited-edition capsule collection of apparel and accessories featuring items like cashmere sweaters, signature denim, a gym bag, water bottle, and cashmere blanket. 'A collection designed to evoke the luxury and comfort of staying at The Ritz Paris," explained the brand at the time. As a sign of the popularity of these special collaborations, the Frame brand launched a pop-up store last December. The special event was dedicated to its collaboration with the Ritz Paris at Galeries Lafayette Paris, followed by another pop-up in Dubai at the Mall of the Emirates. Four years after its launch, the brand presented a fourth drop focusing on heritage style and high society codes, emphasizing the balance between sport and leisure. In addition to traditional cashmere cardigans, the collection now includes bombers, blazers, wide-leg pants, sweaters, pyjama sets and swimwear. "Pop-ups and experiential stores in resorts, offer potential for sustainable revenue," concluded Ammour. "They also act as effective distribution channels, especially for brands as it is part of their narrative. My main concern with what started as a differentiated and effective strategy for marketing and distribution is the risk of saturation. When it becomes repetitive or starts to feel like a cash grab, it loses impact. Less is always more. Brands still need to create strong products, emotional experiences, and narratives to make a real difference."

We went to 45 New York Fashion Week shows, events: Recapping NYFW 2025
We went to 45 New York Fashion Week shows, events: Recapping NYFW 2025

USA Today

time14-02-2025

  • Entertainment
  • USA Today

We went to 45 New York Fashion Week shows, events: Recapping NYFW 2025

We went to 45 New York Fashion Week shows, events: Recapping NYFW 2025 NEW YORK — That's a wrap on New York Fashion Week. The week included standout shows from Thom Browne, Sergio Hudson, Christian Siriano and Tory Burch, plus A-list celebrity sightings of Keke Palmer, Anna Delvey, Martha Stewart, Queen Latifah and Adrien Brody, plus many more. Attendees braved multiple days of snow and freezing temperatures to see what's to come for the fall/winter 2025 season, which included fur coats of all lengths and styles, asymmetrical tailoring and futuristic fabrics. The team at USA TODAY attended 45 shows, events, parties and presentations. Here's a glimpse at everything we saw and heard of New York Fashion Week. What's on trend for spring and summer? What we learned from almost 30 New York Fashion Week shows, events in September Calares preview Fashion week unofficially kicked off with a look at shoes that were probably better for our feet than the heels and platforms we hit our 10,000 steps in: Styles from Dr. Scholl's Shoes, Franco Sarto, Naturalizer and more tapped into what's on trend with an added layer of comfort. —Anika Reed Lingua Franca Celebrities hit the runway for Lingua Franca's debut runway show at the Bowery Hotel, with Molly Ringwald, Jenna Lyons and Gina Gershon strutting the runway, and Susan Sarandon and "Real Housewives" star Jessel Taank supporting from the front row. —Anika Reed Black in Fashion Council dinner The Black in Fashion Council, an industry collective working to advocate for and enact inclusive changes, celebrated 10 seasons of its discovery showroom with a dinner to kick off fashion week, featuring a who's who of Black editors, designers, stylists and more. Jordyn Woods and Beyoncé's nephew and Solange's son Julez Smith were in attendance. —Anika Reed Bronx and Banco Designer Natalie De'Banco's runway show revealed a collection of sheer dresses, fur coats, hoods, pants and jackets, which mixed black and white with burgundy, cream and silver, with plenty of rhinestones throughout. De'Banco told USA TODAY the Bronx and Banco collection was a "tribute to a very strong, confident New York woman" and inspired by Samantha Jones, Kim Cattrall's character on "Sex and the City." "Samantha really stood out because she was so different to the other girls," she said. "Her style was power suits, sexy and very daring. She definitely pushed those boundaries, so that inspired me to do the same in fashion." —Brendan Morrow Brandon Maxwell A more stoic offering officially kicked off the NYFW calendar from Brandon Maxwell, who said in show notes the collection "represents the end of an incredibly transformative, years-long journey in my life and work, in which I have navigated the complex stages of grief and personal growth." Keke Palmer sat front row for a series of check dresses and skirts, fluid lines and doubled-up scarves and sweaters. —Anika Reed Jovani Jovani's low-key preview event was like walking through a rainbow, as dozens of dresses were hung up on racks by color, showcasing black, purple, gold and everything in between. Floral designs were on display in a number of the pieces, and a corner of gorgeous white dresses was sure to leave any brides-to-be taking notes. —Brendan Morrow NYFW 2025 highlights: See photos of celebrity sightings and best looks L'Agence L'Agence's showcase was dubbed a "romantic voyage," and the brand took the travel theme literally, presenting its designs inside Grand Central Station. Models stood in a clock formation underneath an actual clock, which had four sides for Los Angeles, New York, Paris and Seoul. L'Agence said this was meant to represent the company's international expansion. The collection itself featured three-piece suits, jackets, jeans, hats and buttons, and fashion director Tara Rudes-Dann described it as "an homage to the restless, ever-changing spirit." —Brendan Morrow Christian Siriano Christian Siriano went red hot for his runway show, with bright red roses lining the room and red looks coming down the runway that packed a punch. Also bringing the heat was his front row, with Whoopi Goldberg, Laverne Cox, Tiffany Haddish, Danielle Brooks, Natasha Bedingfield, Katie Holmes and more. —Anika Reed Whoopi Goldberg, Katie Holmes join star-studded front row at Christian Siriano NYFW show Christopher John Rogers Colorful, creative, sublime: Christopher John Rogers' latest Collection 015, his return to NYFW for the first time in five years, saw Keke Palmer, Tamron Hall and June Ambrose taking in every color of the rainbow on the runway. Marked by the "spirit of defiance" and the ability to "exhale," per the show notes, the collection featured bold stripes, off-kilter tailoring, and oversized fringe and ruffled detailing. —Anika Reed Keke Palmer stuns at New York Fashion Week: See her looks Theory In a welcome change from a traditional preview, Theory educated attendees on the process of a garment, from conception to completion, inviting guests to see the fabrics, the creation process and the fall/winter 2025 collection. Plus, there was breakfast, a rare occurrence in fashion. —Anika Reed Vettese At Vettese, neutrals ruled. From the brown paper seating design to the blacks, beiges and creams of the collection, a basic color palette allowed interesting design details (ruching, corset ties and delicate draping) to flourish. —Anika Reed Juzui At Juzui, croc Birkins and animal prints dotted the crowd. Actress Jamie Chung, whose home with fellow actor and husband Bryan Greenberg burned down in the recent LA fires, sat front row in studded stilettos, a black leather dress and a plum lip. The designs featured several variations of the same floral pattern – a Chinese plum tree flower, chief designer Taoray Wang told USA TODAY after the show, meant to symbolize resilience. Elon Musk's mother Maye Musk also modeled in the show. —Anna Kaufman Elon Musk's model mom Maye Musk walks runway at fashion week amid ongoing Trump drama Alexis Bittar Accessories designer Alexis Bittar put on an exhibition featuring a futuristic commentary on the feminine experience. Eerie music played in the background of a black box theater as an older woman sat in front of a vanity admiring herself. Around her, models in latex skinsuits and flashy jewelry ironed, vacuumed and rearranged flowers in robotic motions. —Anna Kaufman Campillo At sunset, Campillo – a Latin-owned, sustainable brand – kicked off its runway show in lower Manhattan. Model walked slowly, to a romantic Spanish-language song, contrasting some of the more up-tempo, strutting at other shows. Designed Patricio Campillo accepted his post-show applause in a shirt that referenced the Gulf of Mexico – if you know, you know. —Anna Kaufman Simkhai New York-based Simkhai showed off designs for all occasions. Tiffany Haddish and "The Summer I Turned Pretty" actor Gavin Casalegno watched as models walked in oversized sweaters with frayed edges, micro woolen fits and lots of knee-high boots. The show ended with several jewel-encrusted dresses that mixed demure tones with glassy sparkles. —Anna Kaufman Sergio Hudson Sergio Hudson brought out the best for his front row, including Keke Palmer, Muni Long and Tamron Hall. Hudson told USA TODAY the luxury of "putting on a bunch of clothes for really no reason" is at the heart of his collection, which saw a red dress made for a 2025 Jessica Rabbit on supermodel Veronica Webb, while supermodel Chanel Iman showed off a black fur, black leather gloves and an all-black ensemble to the sounds of classic R&B songstresses like Sade and Angie Stone. —Anika Reed Tamron Hall, Keke Palmer step out at NYFW for Sergio Hudson, designer talks Usha Vance dress Christian Cowan Scammer-turned-socialite Anna Delvey popped up at Christian Cowan, a British designer who has centered his latest campaign around Julia Fox. Cowan appeared briefly at the end of the show – a parade of outlandish patterns and teased wigs – much to the delight of boyfriend Sam Smith who watched on alongside Kesha, who also camped out at the afterparty at Casa Cipriani. —Anna Kaufman and Anika Reed Sam Smith, Kesha, Anna Delvey sit front row for Christian Cowan at NYFW Kim Shui A packed Upper East Side venue was the backdrop for the sheer sets, draped fringe and fur detailing at Kim Shui, which saw soon-to-be parents Joey Bada$$ and Serayah, as well as singer Ari Lennox, in the front row. —Anika Reed Chuks Collins Nigerian and English designer Chuks Collins showcased a presentation built around the colors and textures found in nature, inspired by "the regenerative power of mushrooms" and in collaboration with home brand Lush Decor. "The Proud Family" star Kyla Pratt made an appearance. —Anika Reed Black in Fashion Council Discovery Showroom Another year of high-quality, standout designs from emerging Black designers with a thoughtful perspective and keen eye for what's next: the sexy and stunning crochet work of Nia Thomas; the apocalyptic collection from Hearthrob; the sustainable (and sometimes reversible) colors of Lisou; the gorgeous and confectionary knitwear of Fumi the Label; the swirling denim and of Daveed Baptiste; and Muehleder's take on modern femininity with bows and adjustable dresses mixed with suiting, plus unique pieces from Victim15, A. Potts, Freddie Estelle and Busayo. —Anika Reed Anna Sui Sign me up for the "Grey Gardens" lifestyle. At Anna Sui, the designer said the collection was inspired by "the world of the madcap heiress" and Barbara Hutton, Doris Duke and Peggy Guggenheim's "penchants for the luxurious alongside their lack of inhibition," per the show notes. —Anika Reed Son Jung Wan Details like the colorful custom zippers at the nape of the neck and the cartoonishly oversized elements of its colorful knitwear made Son Jung Wan a bright spot in a busy week. —Anika Reed Alice + Olivia Wherefore art thou, Alice + Olivia? The brand's presentation built on a Shakespeare theme, with models posing around giant scrolls featuring the bard's quotes and tomes of his writing (one model stood on a balcony, evoking "Romeo & Juliet"). Designers visited Shakespeare's birthplace, Stratford-upon-Avon, and were given access to The Royal Shakespeare Company's costume archive. Tiffany Haddish stopped by and did a jig posing with Julianne Hough, and the comedian at one point giddily ran up to photographers to see how her photos came out. "Let me see!" she said. "To All the Boys I've Loved Before" fans were also got a reunion as stars Lana Condor and Anna Cathcart took pictures together. —Brendan Morrow Prabal Gurung Stars arrived in droves for Prabal Gurung's fall/winter show. Anna Wintour was there, slipping seamlessly in and out in her signature bob and oversized glasses. "The Daily Show" star Ronny Chieng was in attendance with his wife Hannah Pham; Ari Lennox also took in the show, as did "Love Island USA" winner Serena Page. The show featured a diverse array of models, notably in age, who wore light fabric dresses and substantial furs crisscrossing the marble floor at the Surrogate's Courthouse. —Anna Kaufman Khaite It's incredible to see the work of a designer at the top of their craft. Khaite left me speechless, with its impeccable quality woven throughout its sleek skirts and trousers, the pairings of sheer and oversized knits, and the cropped fur jackets and opera-length leather gloves (and the brand is coming hard for The Row's It Bag crown). Morgan Spector and Rebecca Hall, Laura Harrier and Jenna Lyons bore witness to the look of effortlessness created by hard work. —Anika Reed PatBO Inside an airy lower Manhattan showroom, designer Patricia Bonaldi showed off her latest designs, a tribute to Brazil's Carnaval festival with rhinestone-encrusted dresses and glimmering headpieces. One pink gown, with dramatic feathering at the bottom, was reminiscent of 1920s-style flapper glam. —Anna Kaufman Jonathan Cohen Inspired by Elizabeth Taylor's ringside ensemble, which Muhammad Ali reportedly said distracted him so that he got knocked out, Jonathan Cohen's collection of car coats and ladylike dresses (photographed on notable women in New York) packed just enough of a punch at his presentation. —Anika Reed Lapointe Lapointe's show was a slam dunk – literally. The brand's 15th anniversary show took over the NBA's National Basketball Players Association practice court with a WAG (Jordyn Woods, Karl-Anthony Towns' girlfriend) and fur coats primed for a tunnel look on Monica and Law Roach. A dance troupe hit an energetic routine to Beyoncé's "My House" before the runway was filled with glimmering mini basketball-shaped purses and colorful furs that made Monica hit record on her phone. —Anika Reed Lapointe's NYFW show scores Monica, Jordyn Woods plus full court Beyoncé dance routine Melke There was a Hidden Valley ranch fountain (and ranch bottle-patterned knits) at Melke and a sighting of Tika the Iggy. Oh, and the warm-toned cardigans and gray and yellow checks and stripes. —Anika Reed Tia Adeola Instead of the big game Sunday evening, the fashion elite gathered in a Brooklyn warehouse to celebrate the 10th anniversary of Nigerian designer Tia Adeola. YouTuber Jackie Aina sported a chocolate brown leather getup with matching gloves, removed periodically to reveal a glacial engagement ring. Serena Page also took in the show, wearing one of Adeola's signature designs: a ruffled strapless gown. Those same ruffles featured heavily in the collection, but the biggest gasps from the audience came as the final model walked the runway in a puka shell-encrusted gown. Attendees threw fake naira bills – the currency in Nigeria – in celebration at the show's conclusion. —Anna Kaufman Tanner Fletcher After last season's more interactive presentation, Tanner Fletcher opted for a showroom with a couple of models to show off the delightful wearability and feminine features of the new collection. Tiny touches of lace adorn jeans, while rosettes bring to life black and baby blue versions of quilted jackets and mini skirts (and they offered doughnuts atop glassware with scalloped napkins and taper candlesticks burning, how chic). —Anika Reed Caroline Zimbalist Caroline Zimbalist's designs are anything but conventional. The Forbes 30 Under 30 artist and designer uses bioplastic sculpting to promote sustainability as a vehicle for art and innovation. Turning SoHo's Juniper Showroom into an ethereal garden, the open floor plan allowed for a continuous display of multi-dimensional, otherworldly designs that layered lush pink, bright green and deep purple renewable materials. Among the attendees was Kelly Heyer — the creator of Charli XCX's "Apple" dance, which got the likes of Glen Powell and Jake Shane to embrace their "Brat summer" last year. —Alyssa Goldberg Bibhu Mohapatra Fur and long gloves will be in full supply next season, with Bibhu Mohapatra sending pink, white and black jacket options down the runway over bejeweled column skirts and leather opera gloves paired with glitzy gowns. —Anika Reed Pamella Rowland Pamella Rowland, fresh off outfitting Vanessa Williams for the London-based "The Devil Wears Prada" musical, released a collection inspired by the city. In Rockefeller Center's Rainbow Room, the ambiance skewed old-school glam, with "Dynasty" star Liz Gilles in attendance in a cherry red pantsuit. Rowland told USA TODAY she felt like there were no misses in her collection this year. "This time, I don't have anything in there that I'm concerned about," she said before the show. The designs lean into golds, greens and purples, which was meant to reflect the "very regal," vibe of London, she said. After seeing animal print interiors in clubs across the city, Rowland ventured into that territory with her clothing, and in true London fashion, the show opened with a silky trench coat. —Anna Kaufman Tory Burch Martha Stewart sat front row at the Tory Burch show, the coolest of a cool girl ensemble of Amanda Seyfried, Jodie Turner-Smith and more, who all gossiped front row before the show and huddled together after. Knits were slouchy but perfectly contoured to a woman's body, jackets nipped at the waist and layered over A-line skirts and sporty trousers, fuzzy bag charms and belt charms unite, and tasteful pops of color highlight earthy tones. —Anika Reed Martha Stewart is effortlessly cool for Tory Burch's fashion week show at NY's MoMA Norma Kamali A simplistic but stunning floor-length black puffer coat caught my eye, as did the belts, the leather work, and bouclé pieces at Norma Kamali's presentation. —Anika Reed Evan Hirsch Evan Hirsch's presentation brought some magic show energy, featuring models who started and ended their runway walk wearing slightly different outfits. Dresses were adjusted along the way to become entirely new looks, with the top layer of a black dress dropping down to transform into a purple gown. Hirsch, who grew up with a passion for art, celebrated his love of painting with the vibrant collection to "evoke the artistic techniques he was first drawn to on his creative journey," show notes said. —Brendan Morrow Kallmeyer "And Just Like That" star Sarita Choudhury graced the Kallmeyer runway as Sophia Bush, Ashlyn Harris, Julianna Margulies, Jenna Lyons (and her adorable dog, Popeye) and Busy Philipps took in the demure collection, accompanied by a live pianist. —Anika Reed Cucculelli Shaheen Rock and roll and fashion melded together sonically and sartorially on the stage at Cucculelli Shaheen, with looks perfect for Coachella or a night of debauchery at the most fabulous club you can find. —Anika Reed Dennis Basso For the Dennis Basso showcase, more than 30 models posed across three elegant rooms, standing in front of a large piano and fireplaces. The collection included cocktail dresses, pant suits, coats and blazers and was described in show notes as a celebration "of the strong, stylish, intelligent and practical New York woman." —Brendan Morrow Thom Browne Stars flocked to Thom Browne's closing NYFW show like the thousands of white origami birds above the massive runway stage, as more than 20 A-list guests sat front row, including Queen Latifah, Adrien Brody, Kerry Washington, Peso Pluma, former Vice President Kamala Harris' stepdaughter Ella Emhoff and more. "As usual, Thom Browne brings you into a world that you enjoy being in," Latifah told USA TODAY of the expansive and gorgeous bird-themed show. —Anika Reed Inside Thom Browne's incredible show Queen Latifah, Adrien Brody, Kerry Washington, more stars flock to NYFW finale House of Arches McDonald's Change of Fashion Program pulled out all the stops for the House of Arches showcase on Tuesday, featuring curated pieces by Durrell Dupard, Heart Roberts, Larissa Muehleder, Nia Thomas and Shareef Mosby. The initiative aims to uplift Black designers and Black-owned fashion brands during NYFW, and Chelsea Factory was overflowing with guests. Muehleder's designs paid 'tribute to powerful, spirited and dynamic women,' while Dupard's were a colorful love letter to the exuberant New Orleans culture. —Alyssa Goldberg Anna Delvey turns heads on New York Fashion Week runway with ankle monitor One Night in Bangkok Anna Delvey hit the runway to cheers (four times!) for Thai brands Matter Makers, Merge, Vickteerut and Vinn Patararin at One Night in Bangkok, put on by Kelly Cutrone's People's Revolution. The ankle monitor didn't distract from how excellent the pieces looked from each designer. —Anika Reed

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