Latest news with #LipBalm
Buzz Feed
4 days ago
- Entertainment
- Buzz Feed
35 Game-Changing Beauty Products
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. And a firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. And E.l.f.'s Pro Eyelash Curler, aka your secret lash weapon — mascaras are all well and good, but this contoured, gentle, super effective curler is what is gonna get you that BIG lash drama your eyeballs crave. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. Kuumba Made's $11 Vanilla Bean fragrance roll-on and Golden Sky roll-on — the first is a "true vanilla" that layers with other scents like a dream, whereas Golden Sky is a truly decadent blend of vanilla, rose, and amber that does all the layering for you. These are potent, super long-lasting, and decadently delicious ... hence why TikTok keeps selling them out 😬. The Face Shop's Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. An "Exfoliate & Glow" premium scrub mitt for that oh-so-squeaky clean sensation that comes with sloughing off dead skin. No, for real — one reviewer saw all the dead skin left in their shower floor and dubbed themselves a "Lizard Person" after shedding it. This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too! Aveeno Daily Moisturizing Body Mist Oil for an *instant* and long-lasting dry skin fix — this blend of vitamin E and jojoba oil is designed to moisturize, soothe, and restore skin, and do it REAL quick and easy for those of us who don't have time for a whole song and dance of a body moisturizing routine. Wonderskin Wonder Blading Brow Styler Gel designed with a flexible hold clear gel for a natural, polished brow with a little extra ~vavoom~. The brush is even double-sided with different bristle lengths — one for styling, and one for coating and lifting! Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨. Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. Glossmetics' Lychee Overnight Lip Mask, a Laneige or Tatcha alternative that's already a cult-fave in the making — you can wear this non-stick, ultra glossy lip shine during the day or overnight as a lip treatment to help hydrate, soften, and condition your lips. Not to mention you will taste *delectable* all day and night (just ask the many lychee martinis I have downed on this here earth!). Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, no matter how hard the sun is trying to dry you out. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. Sol De Janeiro Brazilian Milky Leave-In Conditioner to not only defrizz your hair, soften it, and protect it from heat, but to leave you smelling like the oh-so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out. Naked Sundays CabanaClear SPF 50 Water Gel Serum with an ultra-hydrating, "invisible" blend so absorbent and so good at playing nice with makeup that it'll feel like you never put it on in the first place. If you are serious about protecting your skin, this holy grail SPF-packed base layer is the way to go. A dark spot–removing soap bar you might want to try if you're dealing with sensitive skin or hyperpigmentation — this affordable alternative to $$ creams on the market is formulated not only with hyaluronic acid to protect your skin's moisture barrier, but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin. Aloderma Organic Aloe Vera Gel for your WHOLE body — this packs such an "all-purpose" moisturizing, skin-calming punch that reviewers swear by it for everything from healing cracked, dry skin to helping calm rosacea and sunburns to tackling dandruff that even prescription meds wouldn't touch. GO LITTLE MOISTURIZER GO!! Arishine's Reusable Magnetic Eyeliner and Lashes Kit that lets you skip the hassle of cheap glue or expensive salon extensions — this comes with an eyeliner with ultra-fine magnetic particles that connect the lashes, making it so easy to use that it's converting regular fake lash wearers left and right. Reviewers love that these stay PUT and can be reused over and over with the proper care. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of MAC and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, "Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off. PanOxyl Antimicrobial Hydrating Acne Creamy Wash, the gentler version of the OG foaming wash. This sensitive skin-friendly formula effectively clears up bacteria that causes acne on your face *and* body, helping clear and unclog pores so your skin can ~thrive~. Reviewers swear by this both for clearing up existing acne, and preventing more blemishes! A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
Yahoo
22-05-2025
- Entertainment
- Yahoo
We Tested and Reviewed the Lancôme Lip Idôle Butterglow Hydrating Lip Balm That Shoppers Say Is Worth the Splurge
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. After Lancôme launched its Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, the buildable, lipstick-balm hybrid promptly became the talk of many a TikTok girlie and Reddit reviewer, all of whom praise the product's pigment power that doesn't sacrifice the deep hydration our pouts so desperately need to look flawless. More from WWD EXCLUSIVE: Meet SunsolveMD by the SolveMD, the SPF Brand for a 'Younger More Tech-savvy Crowd' Church & Dwight Acquires Touchland for Up to $880 Million EXCLUSIVE: Josie Maran Launches Fragrance Mists The ingredient we can thank for this ideal balance is, first and foremost, squalane. It's a skin-identical emollient — commonly found in the best hydrating serums or hand creams — that mimics the lipids naturally found in your skin barrier. Squalane helps prevent skin's moisture loss, mitigates signs of aging, smooths the skin, and does all this without clogging pores. Lancôme's Lip Idôle Hydrating Lip Balm is also boosted with shea butter to soften skin, jojoba oil (providing antioxidant protection and, once again, moisture), as well as ceramides (which, like squalane, hold hydration inside the skin barrier while granting firming and plumping effects). The balm's superpowers don't end there: It contains plenty more oils, waxes, various flower extracts, and vitamin E. While all of this sounds good on paper, the proof is in the pudding… or, in this case, the numbers. The tinted lip balm from Lancôme has over 44,000 hearts on and an impressive 4.8-star average on plus more than 2,000 five-star reviews directly on the brand's site. Lancôme's bestsellers also seem to consistently find their way into the hands of celebrities like Olivia Rodrigo (who used the Lash Idôle Flutter Extension Lengthening Mascara at the 2025 Grammy Awards), Isabella Rossellini (whose bold red lip look at this year's Golden Globes was courtesy of the L'Absolu Rouge Drama Matte Lipstick), and Da'Vine Joy Randolph (the actress' makeup artist for the Oscars chose the Lip Idôle Hydrating Lip Balm in question, specifically in the Don't Be Chai hue). These starlets show how advantageous Lancôme makeup is when you're faced with the bright lights and camera flashes of the red carpet: paying dividends in volume, shine, definition, and other covetable attributes. But how do the brand's formulas — particularly a hot-right-now lip one — stand up to everyday wear, on the kinds of days when you want your makeup aesthetic to feel fresh but may not have time for hourly touchups? In the spirit of a beauty writer who doesn't immediately trust the word 'buzzworthy,' I set out to see if the 90-year-old Parisian brand's only lip balm offering was, well, actually worthy of all that buzz. I took the Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm for a spin in the Mauve-tivation shade, using it for a full month at work during which I talked, ate, sat at my computer, and occasionally went out for walks in the area. Having trialed no shortage of lip products spanning balms, lipsticks, lip oils, plumpers, liners, and glosses, I'm one demanding journalist when it comes to the criteria a beauty buy has to fit in order for it to become a personal recommendation. I needed this balm to cling to my lips for over two hours without having to keep coming back to the tube; offer a range of intensity levels that could be controlled via the number of times I swiped my lips with it; have a texture that felt creamy without stickiness; and, once a day has passed by, leave my pout feeling more hydrated than what I started with. Read on for my honest review of how it lived up to (and surpassed) these expectations. Product tested: Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm Testing time period: One month Key ingredients: Squalane, shea butter, jojoba oil, and ceramides Sizes available: 1 available, 0.1 oz. Editor testing and review notes: 'Lancôme's Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm provided the low-maintenance solution I needed to achieve 'French-girl lips' that added a pop of color to my work 'fits without being too bold and while keeping my lips constantly hydrated. Of particular note were the balm's buttery texture, indulgent scent, and the fact that it protected my lips even after a long day (running on a single application). It's just the thing to plop into your makeup bag for all of life's moments, from the commonplace to the high-glam.'$32 Buy Now at Lancôme Price upon publish date of this article: $32 The first thing I loved when swiping the Lip Idôle balm on my top and bottom lips was its scent. Usually, the best lip balms on the market have an almost-medicinal fragrance or else something that's overwhelmingly sweet and completely unserious. This pick, however, benefits from a multifaceted scent profile marked by a kind of mintiness (I later read the fine print and realized this was due to peppermint oil). And although its presence didn't translate to a cooling sensation on my lips — something the best lip plumpers are known to bestow — I still appreciated this sensory bonus. Beyond a more-than-pleasant smell, the tinted balm also had the most balanced texture I've experienced in a long time: something that was ultra-rich and creamy (it's called 'Butterglow,' after all!) but didn't have the stickiness that's part of some hydrating lip products' DNA. Indeed, the balm was lightweight, and I never felt like I was smacking my lips each time I opened my mouth. Color-wise, the lip balm's biggest accomplishment is that it's buildable to the highest degree, meaning I could swipe once before heading to work — which created a blurred subtlety that was perfect for an office setting — or thrice to complete a going-out ensemble that demanded something bolder. More layers did not in any way translate to heaviness or garish oversaturation, which is a win for springtime: when freeing yourself of stifling layers and thick coats presumes doing a bit of the same in the lip department. Even a single layer stuck to my skin for the duration of a day and into the evening, working overtime as I chewed on sandwiches, drank from my HydroFlask, bit my lips in frustration over writer's block, and engaged in similar pursuits at which comparable lip balms would balk. Another reason for the Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm's viral success — and constant OOS notifications online — is that its range of shades honors and flatters every skin tone. Mine, light-to-medium but with some traces of olive in there, did well with Mauve-tivation: part of the balm's berry family but more multidimensional than your typical pink, being dark enough to brighten the complexion in a contrast play of sorts (though perhaps this was just an imagined placebo effect!). If you're interested in tapping into the nude lip trend that's been taking over awards shows and celebrity MUAs' makeup bags as of late, you better hurry: there's only one beige hue that hasn't sold out yet on Lancôme's site, and I guarantee it won't be around for much longer. Now, as far as hydration goes — a major element of this balm, even present in its very name — I truly felt like it fulfilled all original claims related to the matter. I'm not the kind of gal that walks around with chapped lips all the time (I drink my mandatory liters, thank you very much), so I wasn't looking for some miracle cure, but what I can say is that lipsticks and tints which make my pout parched, or else are mattifying, are big no-nos in my book. Because of its aforementioned ingredient list, this Lancôme star was skin-nourishing to the max, functioning almost like a kind of clear, unscented balm formula made with dry lips or hands in mind. The hydration my lips received did, in fact, last for entire days, though I didn't notice the product reducing fine lines in any significant way. Will I continue using Lancôme's Lip Idôle Hydrating Lip Balm this season and beyond, for a chic, one-and-done lip look that proves makeup doesn't have to come at the cost of skin care? You better believe it, and I hope you join my Lancôme fan club. $32 Buy Now at Lancôme 'It's rare to find a tinted lip balm that hydrates like an oil and gives the color payoff of a nude lipstick — but that's exactly the case with Lancome's Butterglow Balm. The Don't Be Chai tone is my favorite for a perfect pink-brown lip. I usually layer it over a rich chocolate-toned lip liner, then use my ring finger to meld the depth of the liner with the fair color payoff of the balm. The effect is contoured, plumper-looking lips that stay hydrated for hours.' — Contributing Beauty Shopping Editor Claire SullivanPrice upon publish date of this article: $32 $32 Buy Now at Lancôme Editor testing and review notes: 'Lancôme's Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in Keep It Glowy delivers what I think of as the 'no-lipstick lipstick' look. Its butteriness and hydration is immediately felt upon application, while the buildable hue really allows the wearer to decide how pink they want their pout to look. In my testing experience, a few swipes of this top product made my lips look naturally flushed, with a pinch of pink that revitalized and amplified their appearance. In my experience, that level of pigment control (while also bestowing long-lasting hydration!) is a rarity in lip color products.' — Commerce Director Adam MansurogluPrice upon publish date of this article: $32 $32 Buy Now at Lancôme Price upon publish date of this article: $32 $32 Buy Now at Lancôme Price upon publish date of this article: $32 Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here. Stacia Datskovska is the Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor's degree in journalism and international relations. Datskovska regularly reports on beauty's latest and greatest, including celebrity-used Lancôme gems. Claire Sullivan is a contributing beauty editor for WWD, where she writes and edits beauty, fashion, and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She's tested hundreds of products during her time as an editor, including tinted and hydrating lip treatments plus the best Lancôme beauty products. is the Director of Commerce for Footwear News and WWD, overseeing strategy for shopping content on both brands, along with writing and editing shopping guides, product reviews, and shopping trend stories across fashion, beauty, home, and lifestyle product categories for men and women. Before his current role, Mansuroglu was a fashion editor and stylist at Cosmopolitan Magazine, a Style Editor at and a Senior Style and Gear Editor at Men's Health Magazine. Mansuroglu has been tapped as a shopping expert for editorial websites such as Wirecutter, and his writing has also appeared in Out Magazine, Esquire, and other publications. Mansuroglu has tested hundreds of hydrating lip balms over the past three years.
Buzz Feed
12-05-2025
- Entertainment
- Buzz Feed
39 Items You'll Use Every Day Because They're Just That Stinkin' Good
Lawless's "Forget The Filler" in a variety of delectable flavors (birthday cake!!!) — it'll hydrate your lips overnight (similar to Laneige's repairing sleep mask) and make your pout fuller. It's made of shea butter, hyaluronic acid, and a stimulating peptide complex that work so magically together you won't ever want to run out. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that has been *all the rage* on TikTok (which is how you know it's good). It's lightweight, has a touch of gloss to it, and the shade will have you saying "mhmmmm, honey!" from the second you apply it. Sol De Janeiro Brazilian Bum Bum Cream featuring scent notes of vanilla, pistachio, and salted caramel you'll enjoy applying to your skin just as much as you'd like it as an ice cream sundae. It's also filled with vitamin E, caffeine, coconut oil, and guarana extract to help smooth, firm, and hydrate your skin. A motivating daily planner that literally says "You've got this!" at the top — it'll also look oh-so-cute on your desk or fridge and has sections to keep track of appointments, how much water you're drinking, a to-do list, what you ate (meal prep, perhaps?!) and a general notes/doodling area. Gradient tempered glass for your iPhone — it'll act as a privacy screen (sorry to the Nosy Nancy sitting next to you on the subway, they won't be able to see your texts to your mom), will help filter blue light, prevent your screen from scratching, and add a little bit of *~flair~* to your phone in the process. A dazzling candle warmer with a lampshade reminiscent of a high-end crystal chandelier you'd likely see in the middle of a ballroom on Bridgerton. E.l.f's Lash Xtndr Tubing Mascara you'll be racing to add to your cart after seeing reviewer photos. It features a lightweight tubing technology that magically wraps around lashes, transforming them from *drab to fab* without taking away from your natural look. A facial steamer for anyone who adores soaking up the steam from their too-hot showers but is leaving you all pruney. This lil' machine will let you reap those same benefits but from your bed (ooooh). It creates "nano-ionic" steam that penetrates skin to soften, hydrate, open up pores, *and* help relieve sinus congestion. A "Soft" perfume rollerball you've likely seen come up 9,000 times on your TikTok FYP. (Or is that just me?) Reviewers are in love with how incredible it smells and how magically it seems to layer with other scents — oh, and the fact it's only SEVEN DOLLARS. A flower-shaped pill organizer that'll last you a whoooooole lot longer than those supermarket flowers you picked up earlier this week — for a pill organizer it is *quite* aesthetically pleasing, and each "petal" is detachable, so if you're spending a night or two away from home you can pop 'em off and take only what you need with you. 🌸 Dawn Platinum Powerwash Dish Spray, which smells so freakin' good you might just get distracted from how wonderfully it works! All you'll have to do is spray it onto caked on food and grease, wait a lil', then rinse or wipe it away to reveal a perfectly clean pan. A set of stoneware bowls that are so lovely and well made they could easily be mistaken for a West Elm item — their depth makes them perfect for everything from salad to cereal *and* they're dishwasher-safe for easy cleaning. A Carhartt beanie that'll keep your head nice 'n' toasty without sacrificing an ounce of style — these are a tried-and-true classic you'll likely find yourself ordering in different colors. A cute and functional crossbody bag — order it in pink or purple for a pop of pastel or any ol' color because, honestly, they all look fabulous. E.l.f. Power Grip Primer that'll become one of your most reached for products in your makeup routine — it's packed with hyaluronic acid to keep your feeling moist all day and goes on clear, making it the perfect foundation to build your makeup on top of. A steering wheel desk for anyone who often finds themselves trying to quickly catch up on some work while waiting for their kids to wrap up a dance class or happen to enjoy eating lunch in solitude during the work day. Fuzzy socks you'll never want to take off your feet. Marc Anthony Grow Long Leave-In Conditioner Spray that'll immediately become part of your daily haircare routine — it's packed with vitamin E, caffeine, and ginseng, which should help you in your on-going fight against frizz and breakage. Trendy flare leggings, you've likely seen all your fave influencers rockin' and wondered to yourself, "Can I pull that look off?" There's only one way to find out, friends — at this *very* affordable price of less than $20, you might as well give 'em a chance! La Roche-Posay Lipikar Triple Repair Moisturizing Cream to help revive the dry skin of everyone in your household. It's safe for babies, children, and adults, so it'll help you reduce the number of products on your bathroom vanity! It's non-greasy and formulated with shea butter and niacinamide to help restore the skin's protective barrier. And a duo of Aquaphor Lip Repair Tubes because I'm sure I'm not the only one who suffers from extremely chapped lips. It's fragrance-and-paraben-free and filled with soothing shea butter and chamomile essence that'll help heal your lips in time for your next date night. A Samnyte Hair Wax Stick to help you fight the good fight against your flyaways each morning when you're getting ready to head out the door — we're busy people, we don't have time to look like we don't have our life in order (even if we, very much, do not). A Boon folding toddler tower you can stow away when your tyke isn't begging you to use it. (So, never?) It's sturdy, has grippy nonslip feet, an adjustable height, and is exactly what your dying-to-always-be-hands-on kid needs to partake in nightly cooking or daily crafting. A SinkShroom strainer you won't know how you lived without because it'll keep your kitchen sink unclogged no matter how much gunk you fill it with. A super absorbent floral dish drying mat to bring pretty vibes into your kitchen and to your least favorite chore (doing the dishes, siiiiiiiigh). An outlet light for anyone who has accidentally walked into a wall one (or two) times too many when getting up in the middle for a glass of water — this lil' gadget will subtly light your way without the need for a bulkier option. Catrice "Instant Awake" Under Eye Brightener — toss your old concealer aside! This one has become the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. A mason jar cold brew maker in case you'd like your coffee maker to fit in with your home's carefully curated aesthetic. Reviewers absolutely love this version and also use it to brew their favorite iced teas. Cheers! And a cult-favorite Anthropologie Icon Juice Glass that'll make every morning cup of iced coffee feel like an Instagram-worthy moment. Or an aesthetic bear–covered mug in case you actually drink your coffee hot — it'll be the cutest one in your cabinet, is microwave safe, and likely to become as cherished as the plush teddy you don't admit to still snuggling with every night. A pet hair remover with a unique patented brush design that'll let you invite guests to sit down without fear of them being covered head-to-toe in your dog's smelly hair (especially if they're overdue for a Basic white sneakers for anyone who is forever searching for the perfect footwear to pair with their casual outfits — these will complete your closet without the hefty price tag of other simple but elevated sneaks'. Reviewers love how supportive they feel and that they have zero break-in period. A reading light you can wrap around your neck, in case you have no interest in fumbling with a clip-on light while you turn the pages of your book. Reviewers have also said it's great if you tend to fall asleep while reading, leaving your overhead lights on in the process. And a triangular book page holder — an absolutely genius idea for readers who simply *need* somewhere handy to place their book when they start to fall asleep mid-reading. It perfectly fits on nightstands and is designed to *~aesthetically~* hold your spot — it also has a place to put your glasses and a phone. How much better does this evening sound than shouting across the table in a crowded restaurant? Sign me up. A 12-pack of squishy animal-themed gel pens (complete with 24 colorful refills!) that'll look adorable hanging out on your desk. There's enough in the pack that you can graciously pass 'em out to your colleagues, too. A bow-shaped resin night-light to add some coquette girly-girl vibes to your middle-of-the-night bathroom visits. It'll also look oh-so-cute during the day when it's not lit! A 100% leakproof 30-ounce stainless-steel BrüMate Era tumbler because there are few things as exciting these days as a shiny new emotional support cup. A "Cup Cozy Pillow" — aka an absolute essential for achieving peak comfort goals in your living room. It features a spot to hold your remote, two mugs, and two additional beverages. You honestly may never want to leave your couch again. And stylish Beats Studio Pro headphones that'll be worth the splurge, I promise. They have built-in spatial audio (it creates a surround sound–like experience), over 40 hours of battery, noise-canceling and transparency modes, and are ridiculously easy to pair via Bluetooth.
Buzz Feed
09-04-2025
- Health
- Buzz Feed
43 Beauty Products So Elite That If They Don't Become Your Holy Grails, I Will Be Shocked
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Your beauty upper echelon is not complete without this cult-fave $6 under-eye brightener and this magical "pore blurring powder" from Laneige. 1. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity. Amazon, Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn't have to wait for it and pay less. Can't go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." — Ramona L. Corona Get it from Amazon for $18.90. 2. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." — Kimberly P. Get it from Amazon for $11.97. 3. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. Get it from Amazon for $21.25 (also available in Pink Honey!). 4. Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by in their cleansing routines — this unassuming but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, helping you get real results for your time and money. Promising review:"This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner." — Aurelia Get it from Amazon for $16.39. 5. Olay Super Serum Body Wash makes anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) Amazon Check out a TikTok of the Olay Super Serum Body Wash in action. Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina Get it from Amazon for $12.97. 6. And Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn't leave any kind of white cast. Amazon, Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from every day friction and irritation from elements like wind burns. Will be repurchasing." — Tricia D. Get it from Amazon for $34.99. 7. Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy. ✨ Amazon, Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review:"I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." — Charlotte Laim Get it from Amazon for $25. 8. A TikTok-beloved "Soft" perfume rollerball with some real audacity to smell that delectable and layer so well, considering it's only six cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀. Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." — Chrissy Get it from Amazon for $6.20 (available in two styles). 9. TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 98,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned. TruSkin is a small business that specializes in botanically-infused skin nutrition products. Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I'm only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that's it!" — Rebekah Get it from Amazon for $21.97+ (available in two sizes). 10. Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when your schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version. The color-adaptive formula is designed so one of four shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T. Get it from Amazon for $6 (available in four shades). 11. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! Good Molecules is a small business that specializes in affordable skincare products. Promising review:"This stuff is amazing!! I put it on every night and morning. I've been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" — Shay M. Get it from Amazon for $5.98. 12. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, " Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off. You can grab a pumice stone or foot file on Amazon! Promising review:"Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." — Cheri whisker Get it from Amazon for $9.99 (also available in an extra strength version). 13. SeoulCeuticals 97.5% Snail Mucin Moisturizer Cream, a reviewer-beloved skin barrier-repairing K-beauty staple that is making an enemy out of dry, irritated, and acne-prone skin with every application. This multifunctional moisturizer has a slightly higher concentration of snail mucin than most competing products, giving it extra repairing strength to help firm, brighten, and hydrate skin. Promising review: "I have really dry skin in the fall and spring. I applied this for three consecutive nights and my flaky cheeks and scaly nose were no longer flaky and scaly. It felt more supple and soft too. It doesn't really have a strong scent, but what's there is unique. Not unpleasant, but different." — Sarah Birdsong Get it from Amazon for $15.95+ (available in two sizes). 14. And Cosrx Advanced Snail Mucin Glass Glow Hydrogel Face Masks, the overnight face mask version of the internet's snail mucin hydration serums. This mask visibly absorbs within a few hours to become transparent over your skin, packing it with 25% snail secretion filtrate, hyaluronic acid, and niacinamide for a deeeeep hydration that visibly plumps and brightens your complexion to give it that "glass skin" effect. Promising review: "I don't write a lot of reviews, but I have been looking for something like this mask for a very long time! My skin is glowing! I left it on all night, and now it's mid-day, and my skin still looks and feels amazing, even with makeup over it! I love this brand and all its products! I'm 46 and trying to fight aging, and Corsx is the most cost-effective and gives the best results! This mask was thick, stayed on all night and I'm a side sleeper, and I woke up to what felt like new skin! It's amazing! For the price, it's definitely worth it!!!" — Babe03 Get a pack of three from Amazon for $15. 15. Good Molecules Pineapple Exfoliating Powder so effective that reviewers gleefully compare it to the $68 Dermalogica version. This gentle, foaming powder is formulated with natural rice starches and pineapple, kiwi, and papaya extracts, and should be used three to four times weekly to help gently break down dead skin cells for a brighter, more refreshed flow. Amazon Good Molecules is a small business that specializes in affordable skincare products. To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing. Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." — Chris Get it from Amazon for $16. 16. Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, just in time for potential spring shaving shenanigans. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas, helping spare you from razor burn and ingrown hairs. Promising review: "I am absolutely loving this serum! I t creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I'm impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It's a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" — Shay Get it from Amazon for $7.97 (available in three scents). 17. E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. Check out a TikTok of the E.l.f. tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $7 (available in three shades). 18. The Face Shop's Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use. Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn't work, it isn't a huge deal. I'm never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT'S GOOD because it's BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven't tried it, I soooo highly recommend." — Lingaling Get it from Amazon for $12+ (available in two sizes). 19. Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps — especially considering how costly competitive serums are! Promising review: "I've struggled with frizzy hair for years, but this has been a game-changer for me. A few drops of this lightweight serum applied to damp hair before styling tames frizz instantly, leaving my hair smooth, shiny, and incredibly manageable. The argan oil infusion adds a touch of nourishment and helps to prevent future frizz. I'm so happy I finally found a product that actually works to control my unruly hair!" — Kleo Get it from Amazon for $6.97 (also available in larger sizes and multipacks). 20. Mielle's Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn't just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows! You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth. Promising reviews: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I've been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!" — Dee Get it from Amazon for $9.97. 21. And Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments! Promising review: "I was skeptical at first, but I'm so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I've been so self-conscious for years using this product is helping me so much." — Wendy Get it from Amazon for $17.95 (available in 14 shades and two sizes). 22. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works! Promising review:"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard Get it from Amazon for $11.93. 23. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it. Promising review:"So let me start by saying I have used nearly every eyeshadow primer available. From high end to don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" — wo1995 Get it from Amazon for $11.89. 24. MagicMinerals AirBrush Foundation, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." — Smickens Get it from Amazon for $13.15 (available in 12 shades). 25. Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. Promising review: "These things work! I've been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I've tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." — Hannah Braswell Get a set of 10 from Amazon for $17.89. 26. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out. This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! Promising review:"Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn't worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can't beat the price! Have already ordered another box. I should also add I have curly/wavy hair that's been colored to a light brown. Buy it!!" — BB Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets! Get a bottle from Amazon for $7.60. 27. "The Malibu Set" from beloved razor brand Billie, a set of disposable travel-friendly razors designed to ~float~ over a skin for a seamless, oh-so-gentle, and super close shave. They even come cushioned with aloe shave soap for extra skin protection and easier glide. Amazon Promising review: "The shave on these is great, and in my opinion, absolutely worth the price. I almost like it better than the standard Billie razor, if I'm being honest. It's been a few days, and I don't have any of the usual prickly feelings on my legs. They're super smooth, and I had zero irritation afterward." — sam Get a set of three from Amazon for $5.97 (available in two sets). 28. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too. This treatment is for all curl types! Promising review: "I love this hair conditioner. I LITERALLY use it every DAY! It leaves my hair so soft, and my natural curls are so bouncy! I'm in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" — Wendy "Winter is here, and my hair desperately needed new products. I saw this on TikTok and decided to try it, and it did not disappoint. No frizz, soft curls, and no shrinkage. It has great slip and not a strong smell at all; very pleasant. The size of the product is huge, and it will last me awhile. Definitely a staple for me. Highly recommend!" — MamaAKC Get it from Amazon for $13. 29. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F. Get it from Amazon for $9.79 (available in six styles). 30. Sol De Janeiro's Delicia Drench Body Butter your skin's moisture barrier will drink up like a happy little fish, and leave you with a soft, smooth, fully-absorbed finish that lasts all day. If you haven't already tried Cheirosa 59 body mist, the cult-fave blend of vanilla orchid, sugared violet, and sandalwood this body butter is based on, you are in for one luxurious treat! Promising review: "This is incredible! This body butter is so thick and rich that it provides lasting hydration all day long. It absorbs beautifully without feeling greasy and leaves my skin super soft and nourished. The scent is heavenly and lingers just enough without being overpowering. I love how it creates a protective barrier on my skin, making it perfect for dry or colder weather. If you're looking for a deeply moisturizing body butter that truly lasts, this one is a must-try!" — Amazon Customer Get it from Amazon for $24+ (available in two sizes). 31. First Aid Beauty's Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin-friendly! Amazon First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. Promising review: "I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple." — Susan Bean "As I'm aging, my skin is changing and feels a little rougher. I saw these on TikTok and thought I'd give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey, but I feel like it did last me a while." — Emily Bianca Get a set of 28 from Amazon for $15.30. 32. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. Amazon, Londontown is a small business that specializes in nail care products. Check out a TikTok of the nail veil in action. Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" — Sofia K Get it from Amazon for $15 (available in nine shades). 33. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. Check out a TikTok of the Nyx Pore Filler in action. Promising review: "Love this. I t truly covers my pores, and I noticed it covers some of my wrinkles. I apply it right before I apply my foundation. There is no drying time needed. And it makes my skin silky smooth. I'm buying it again as I write this review. Thanks for this product." — Greeneyez Get it from Amazon for $9.40. 34. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." — Diane J. Huff Get it from Amazon for $13.95. Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 35. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. Amazon Dae is a small business that specializes in haircare and styling products. (It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) Promising review: "I've tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I've tried. It also smells incredible! Love the size of the styling wand!" — Completely happy customer! Get it from Amazon for $18. 36. A set of collagen-infused forehead patches to deeply hydrate your skin and improve its elasticity to minimize fine lines and give you a ~refreshed~ vibe when you wake up in the morning. Promising review:"The patches work great, I could see difference just after few uses. They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" — M. Brinson Get a set of 12 from Amazon for $18.04. 37. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis! Amazon, Juno & Co. is a small business specializing in personal care and skincare products. Promising review:"I've loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I'm in love!" — Amazon Customer Get it from Amazon for $14.99. 38. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. Check out a TikTok of the Briotech spray in action. Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It's a miracle worker." — Squid466 Get it from Amazon for $16.49+ (available in four sizes and in multipacks). 39. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. Amazon Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of Touchland in action. Promising review:"Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" — Briana R. Get it from Amazon for $12.80 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 40. Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion. Promising reviews: " I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" — Losa "I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." — MissKayMae Get it from Amazon for $13.95+ (available in two sizes). 41. Sol De Janeiro Brazilian Milky Leave-In Conditioner to not only defrizz your hair, soften it, and protect it from heat, but to leave you smelling like the oh -so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out. Reviewers also use this as an easy detangler both for themselves and for their kiddos! Check out a TikTok of Sol de Janeiro leave-in conditioner in action. Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" — charlotte Get it from Amazon for $28. 42. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. Check out a TikTok of the dry shampoo in action. Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I've tried that actually works! I am so very happy!" — Katie_0_Baker Get it from Amazon for $14.99 (available brown, dark brown, blonde, and in multipacks and bundles). 43. D'alba Piedmont Italian White Truffle First Spray Serum, the best kept secret for getting that fresh, ~glowy~ effect that will have everyone asking you to drop the skincare routine, stat. Reviewers use it before or after applying their makeup for an extra burst of hydration that absorbs quickly, but leaves skin looking dewy and luminous. Promising review:"Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin's tone after I spray it on is so glimmered. It also has a soft scent. It's definitely worth spending your money on this serum." — me Get it from Amazon for $20+ (available in two sizes). Reviews have been edited for length and/or clarity.
Buzz Feed
01-04-2025
- Entertainment
- Buzz Feed
34 Game-Changing Beauty Products That Didn't Have To Go As Hard As They Do, And Yet
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Shopping · This affordable, cult-fave spray-on foundation is out here flexing like it's a pro gymnast. 1. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. Promising review:"I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." — Charlotte Laim Get it from Amazon for $25. 2. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. Get it from Amazon for $21.25 (also available in pink honey!). 3. Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. Promising review: "These things work! I've been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I've tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." — Hannah Braswell Get a set of 10 from Amazon for $17.89. 4. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T. Get it from Amazon for $6 (available in four shades). 5. And a firming eye cream that uses vitamin C, vitamin E, rose hip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too. Promising review:"This is by far the best eye cream I have ever used!!! Within a week of using Lilyana eye cream morning and night, I've noticed a big difference with my fine lines and crow's feet. I just turned 44 in November and my skin looks like I'm in my early 30s. Worth every penny!!!!! I've purchased this cream twice and will definitely continue to buy. You will not regret the purchase." — melissa Get it from Amazon for $14.99+ (available in four sizes). 6. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." — Smickens Get it from Amazon for $12.74+9 (available in 12 shades). 7. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina Get it from Amazon for $12.97 (available in three styles). 8. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. Promising review: "This spray is amazing. I had a rash on my face, and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but also the stye, which went away. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It's a miracle worker." — Squid466 Get it from Amazon for $9.99+ (available in four sizes and in multipacks). 9. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. Check out a TikTok of the E.l.f. tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $7 (available in three shades). 10. And E.l.f.'s Pro Eyelash Curler, aka your secret lash weapon — mascaras are all well and good, but this contoured, gentle, super effective curler is what is gonna get you that BIG lash drama your eyeballs crave. Promising review: "This eyelash curler is by far the best eyelash curler I've ever used. It doesn't pinch or pull out lashes. The curler makes a nice lift and curl that looks natural." — C Get it from Amazon for $5. 11. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. Amazon, Londontown is a small business that specializes in nail care products. Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" — Sofia K Get it from Amazon for $20 (available in nine shades). 12. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F. Get it from Amazon for $9.98+ (available in six styles and two-packs). 13. Kuumba Made's $10 Vanilla Bean fragrance roll-on and Golden Sky roll-on — the first is a "true vanilla" that layers with other scents like a dream, whereas Golden Sky is a truly decadent blend of vanilla, rose, and amber that does all the layering for you. These are potent, super long-lasting, and decadently delicious ... hence why TikTok keeps selling them out 😬. Amazon Kuumba Made is a small business that specializes in roll-on scents. Check out a TikTok of the vanilla bean roll-on in action. Promising review (for Vanilla Bean): "Buy it now. I love the smell of this, it's a true vanilla scent, super strong, and I got soooo many compliments. I had no leaks. Feels great on the skin. Not super floral, a perfect vanilla. Totally worth the money." — Kc Promising review (for Golden Sky): " The scent is absolutely divine — sweet, warm, and rich without being overly overpowering. It's the perfect vanilla fragrance that feels both cozy and elegant. I love how natural and smooth it smells, with no artificial or overly sugary notes." — Tamara Jones Get it from Amazon: Vanilla Bean for $9.97 and Golden Sky for $12.99. 14. The Face Shop's Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use. Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn't work, it isn't a huge deal. I'm never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT'S GOOD because it's BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven't tried it, I soooo highly recommend." — Lingaling Get it from Amazon for $12+ (available in two sizes). 15. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." — Diane J. Huff Get it from Amazon for $13.95 (available in four sizes). Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 16. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Promising review:"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard Get it from Amazon for $11.93. 17. An "Exfoliate & Glow" premium scrub mitt for that oh-so-squeaky clean sensation that comes with sloughing off dead skin. No, for real — one reviewer saw all the dead skin left in their shower floor and dubbed themselves a " Lizard Person" after shedding it. This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too! Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products. Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier. Promising review:"Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don't run too hard! Gentle strokes." — Juliet "Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One that will no longer trust brand name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." — Mandi Konesni Get it from Amazon for $9.49 (also available in a set of two). 18. Aveeno Daily Moisturizing Body Mist Oil for an *instant* and long-lasting dry skin fix — this blend of vitamin E and jojoba oil is designed to moisturize, soothe, and restore skin, and do it REAL quick and easy for those of us who don't have time for a whole song and dance of a body moisturizing routine. Promising review: "I'm terrible about putting on lotion even though my skin is dry. I just hate it. But I love this stuff. It makes my skin feel great. Has a light pleasant scen t. Spray it on and rub it in. So easy! I just apply when going to bed or at least when I don't have to put anything other than lounge clothes on right away. My skin looks and feels so much better it makes me want to keep using it." — Slade Get it from Amazon for $9.58. 19. Wonderskin Wonder Blading Brow Styler Gel designed with a flexible hold clear gel for a natural, polished brow with a little extra ~vavoom~. The brush is even double-sided with different bristle lengths — one for styling, and one for coating and lifting! Promising review: "I love the consistency of this gel! Super easy to apply and not sticky at all. Love how clean it makes my brows. 10/10 recommend to my brow girlies." — Rojina "I used this over the Wonderbrow Stain and the combo was perfect! The clear gel kept my hairs in place all day but it wasn't clumpy and didn't leave any residue. The brush is great with the longer bristles and shorter ones." — Bianca Get it from Amazon for $15.30. 20. Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨. Most reviewers recommend doing this treatment once per week. Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala Get a set of four from Amazon for $19 (also available in a set of 16 and two other styles). 21. Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion. Promising reviews: " I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff 🩷" — Losa "I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." — MissKayMae Get it from Amazon for $25 (available in two sizes). 22. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. Check out a TikTok of the dry shampoo in action. Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I've tried that actually works! I am so very happy!" — Katie_0_Baker Get it from Amazon for $12.59+ (available brown, dark brown, blonde, and in multipacks and bundles). 23. Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, no matter how hard the sun is trying to dry you out. Promising review:"This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner." — Aurelia Get it from Amazon for $15.60. 24. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. Promising review:"I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." — Sahara Get a pack of 50 from Amazon for $17.95. 25. Sol De Janeiro Brazilian Milky Leave-In Conditioner to not only defrizz your hair, soften it, and protect it from heat, but to leave you smelling like the oh -so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out. Reviewers also use this as an easy detangler both for themselves and for their kiddos! Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" — charlotte Get it from Amazon for $28. 26. Naked Sundays CabanaClear SPF 50 Water Gel Serum with an ultra-hydrating, "invisible" blend so absorbent and so good at playing nice with makeup that it'll feel like you never put it on in the first place. If you are serious about protecting your skin, this holy grail SPF-packed base layer is the way to go. Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Promising review: "I use SPF cream regularly, and I can say that it really does its job. The cream has a pleasant texture, absorbs quickly, and doesn't leave a greasy shine or white residue, which is a big plus for me. It also provides reliable protection, even under direct sunlight. After several hours in the sun, there's no redness or irritation, which speaks to the product's effectiveness. Moreover, the SPF cream can be a great base for makeup, as it doesn't affect the texture of foundation." — Karina Kostiuk Get it from Amazon for $20.99+ (available in two sizes). 27. A dark spot–removing soap bar you might want to try if you're dealing with sensitive skin or hyperpigmentation — this affordable alternative to $$ creams on the market is formulated not only with hyaluronic acid to protect your skin's moisture barrier, but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin. Promising review: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." — Elisabeth L. "Really good product considering the price. I have tried expensive creams to diminish a dark spot in my face, and I haven't gotten the quick results I am getting with this soap. I highly recommend this product." — Amazon Customer Get a two-pack from Amazon for $14.99 (also available in larger multipacks and with or without a holder). 28. Aloderma Organic Aloe Vera Gel for your WHOLE body — this packs such an "all-purpose" moisturizing, skin-calming punch that reviewers swear by it for everything from healing cracked, dry skin to helping calm rosacea and sunburns to tackling dandruff that even prescription meds wouldn't touch. GO LITTLE MOISTURIZER GO!! Promising review:"My skin feels like the bottom of a newborn. This is so great. The natural ingredients are the best and it leaves my skin with a natural glow and softness that I have never felt before. I have aging skin and it is just a great product. I use it on my face and my hair on wash days. I am going to order three more just so I don't run out." — Divine Get it from Amazon for $12.34 (also available in three- and six-packs). 29. Arishine's Reusable Magnetic Eyeliner and Lashes Kit that lets you skip the hassle of cheap glue or expensive salon extensions — this comes with an eyeliner with ultra-fine magnetic particles that connect the lashes, making it so easy to use that it's converting regular fake lash wearers left and right. Reviewers love that these stay PUT and can be reused over and over with the proper care. Promising review: "After checking out all the reviews and seeing some of my fave YouTube and TikTok makeup gurus rave about these, I decided to try. I'm not an everyday eyelash wearer, just special occasions normally. These magnetic eyelashes are a game changer. I felt like they were easier to apply than regular glue and lashes. I 've worn them way more often just because they are so much easier to apply over regular lashes. The weight is the same as normal false lashes. The liner/adhesive is easy to apply and it is the perfect consistency, gives you crisp lines without a lot of work for your liner look, and sticks really well. The price and the product cannot be beat!" — Morgan Bean Get a set of five from Amazon for $18.99. 30. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of MAC and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop. Promising review:"Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of tissues. But otherwise, it looked as fresh as it did when I put it on. I've used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." — Stephanie Get it from Amazon for $9.97 (also available in dewy, radiant, and plumping finishes, and a jumbo size). 31. Thank Me Later Eyeshadow Base to make anyone with oily skin REJOICE!! This formula locks eyeshadow in place to prevent the pigments from creasing or smudging, which is a very rude thing for your eyeshadow to do after you've worked so darn hard on it. Promising review:"So let me start by saying I have used nearly every eyeshadow primer available. From high end to don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" — wo1995 Get it from Amazon for $13.99. 32. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, " Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off. You can grab a pumice stone or foot file on Amazon! Promising review:"Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." — Cheri whisker Get it from Amazon for $9.99 (also available in an extra strength version). 33. PanOxyl Antimicrobial Hydrating Acne Creamy Wash, the gentler version of the OG foaming wash. This sensitive skin-friendly formula effectively clears up bacteria that causes acne on your face *and* body, helping clear and unclog pores so your skin can ~thrive~. Reviewers swear by this both for clearing up existing acne, and preventing more blemishes! Psst — this "gentler" formula contains 4% Benzoyl peroxide, so reviewers with sensitive skin swear by this one versus the foaming 10% version, which admittedly does pack a bit more of a powerful punch. Promising review:"This working like no other. Sometimes when products have no lather I can't tell if it's working tbh. This has no lather but works! Improves breakouts and textured skin. I saw results in four days." — Ellice D. Ellis Get it from Amazon for $9.77 (available in different sizes). 34. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. Amazon Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of Touchland in action. Promising review:"Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feeling tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" — Briana R. Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). Reviews have been edited for length and/or clarity.
