Latest news with #LiquidI.V
Time Out
7 days ago
- Entertainment
- Time Out
50 robots will descend upon Times Square to hand out free Liquid I.V. next week
We've used to seeing odd shenanigans throughout Times Square, from giant bronze lady statues to huge hot dog sculptures to fistfights between full-grown men dressed like Elmo. And next week, you can add roaming robots to the weird midtown mix. Yes, on Wednesday, June 4 at 4 pm Eastern, Liquid I.V. —the health-and-wellness company known for its sporty (and hangover-curing) hydration and electrolyte drink mixes—is hosting its first-ever robot-powered takeover, a first-of-its-kind partnership with Kiwibot that will see 50 autonomous robots taking to the streets of Times Square to promote the brand. A bit more involved than your usual midtown billboard, huh? The immersive experience will see the bots deliver free samples of Liquid I.V. in a variety of refreshing, fruity flavors (including Lemon Line, White Peach and Raspberry Lemonade) to otherwise unsuspecting Times Square pedestrians. (You know those tourists are about to be very confused.) Adding to the spectacle, the machines will also participate in a fully choreographed robot flash mob performance in Duffy Square. And at the peak of activation, a Times Square digital billboard will display a staged glitch effect syncing on beat with the robot movement and the brand's hydration message. The bots will capture the whole experiences in in real time with a mounted GoPro, offering sharable first-person content. If you miss out on the Times Square takeover, don't fret: The robots will also be roaming around various areas of Manhattan on Wednesday, including Soho, Flatiron, Union Square and Bryant Park
7NEWS
21-05-2025
- Entertainment
- 7NEWS
Crowd-favourite electrolyte brand took over Bondi Icebergs on a mission to rehydrate Aussies
While there are plenty of electrolytes on the market, there's one that I keep repurchasing because of its delicious taste. But my best-kept secret has gained even more popularity since the brand took over the iconic Bondi Icebergs, on a mission to hydrate Aussies with a science-formulated, tasty electrolyte drink mix. Liquid I.V is a powdered drink mix, available in four delicious flavours; l emon lime, strawberry, passionfruit, and tropical punch, designed to be mixed with water for on-the-go hydration. Studies show that at least 70 per cent of Aussies are experiencing daily dehydration, so it's more important than ever to stock up on travel-friendly electrolytes for when you're on the move, working out or sweating excessively. All flavours are available in 10 packs for $19.99 or 24 packs for just $39.99. Always read the label and follow the directions for use. As the 'Official Hydration Partner of Bondi Beach,' Liquid I.V took over Bondi Icebergs, shocking locals by emptying the pool to raise awareness of the number of Australians experiencing dehydration. Visible cracks appeared in the pool floor, before they were dramatically rehydrated to demonstrate how important it is to stay hydrated for the 70 per cent of Aussies who are experiencing dehydration daily. The takeover saw many popular faces, including international models Elle Ferguson and Jordan Barrett, Bernadette Sukkar (Body By Berner), Love Island Australia winner Em Miguel-Leigh. 'Last weekend, Liquid I.V. kept fans hydrated at the Fisher x Chris Lake Sydney Pop-up. This week, Liquid I.V. has drained Bondi Icebergs of all water, to spark conversations on the issue of dehydration amongst Aussies,' Harrison Power, Unilever Senior Brand Manager Health & Wellbeing Australia tells Best Picks. 'As Bondi Beach's Official Hydration Partner, Liquid I.V. has been strategically placed to keep the community hydrated, in moments when they need hydration most.'
Cision Canada
06-05-2025
- Automotive
- Cision Canada
Montreal Gears Up For The Return of the 888casino.net Crescent Street Grand Prix Festival Presented by Corona and Liquid I.V.
MONTREAL, May 6, 2025 /CNW/ - The Crescent Street Grand Prix Festival presented by Corona and Liquid I.V., returns to downtown Montreal from June 12 to 15, 2025. Get ready for four action-packed days of live music, entertainment, exotic cars, and unforgettable experiences for racing fans and families alike. Crescent Street will be transformed into the ultimate celebration zone, featuring an unbeatable lineup of activities, sponsor activations, and family-friendly attractions. Best of all, admission to the festival is free, welcoming everyone to join the excitement! This year, joins as Title Sponsor. A global leader in online gaming, brings its world-class entertainment expertise to the heart of the festivities. Corona proudly returns as a Presenting Sponsor, bringing a taste of refreshment to Crescent Street. Attendees can kick back with an ice-cold Corona and soak in the high-energy atmosphere all weekend long. The Festival is proud to welcome Liquid I.V. as the official sponsor of the Pit Stop Challenge. Festivalgoers can enhance their hydration with Liquid I.V.'s great-tasting, science-backed electrolyte drink mix while putting their skills to the test at the interactive Pit Stop Challenge experience. The Pit Stop Challenge is back — bigger, faster, and more exciting than ever! Festivalgoers can step into the fast lane and test their tire-changing skills on a real race car, experiencing the adrenaline and intensity of a professional pit stop. Whether you're racing against the clock or challenging friends, the Liquid I.V. Pit Stop Challenge delivers high-energy fun for all ages and is a must-try attraction at the Festival. Don't miss the Celebrity Edition on Thursday, June 12, 2025, where celebrities and athletes will go head-to-head in a special showdown; one of the highlights of opening day! El Jimador takes center stage as the Main Stage Sponsor. Known for their authentic tequila crafted from 100% blue agave, El Jimador brings the spirit of celebration to life with electrifying live performances on the El Jimador Main Stage. Please enjoy responsibly. As a Collaborating Sponsor, Brivia Group brings its expertise in visionary urban development and its passion for building vibrant communities to the heart of downtown Montreal. Their support enhances the Festival experience, reflecting the dynamic energy and spirit of the city. Dilawri, Canada's largest automotive group, returns for a fourth consecutive year as the Exclusive Car Dealership Sponsor. Attendees will have the opportunity to explore a stunning lineup of premium vehicles, showcasing the innovation and style that define Dilawri's reputation. Pur Sang Vodka raises the bar as the Exclusive Vodka Sponsor. Festivalgoers can sip and celebrate with signature Pur Sang Vodka specialty cocktails, crafted to capture the spirit of Crescent Street's ultimate race weekend experience. XPEL returns to Crescent Street this year. Stop by their booth to learn more about the latest in vehicle protection technology and discover how XPEL helps keep your ride looking its best. Whether you're a racing fanatic, a music lover, or just looking for a weekend of high-energy fun, the Crescent Street Grand Prix Festival presented by Corona and Liquid I.V. is the place to be this summer. Get ready to rev up your engines, Montreal. This is one festival you will not want to miss! Stay tuned for more announcements on entertainment, celebrity appearances, and sponsor experiences. For the latest updates and the full schedule, please visit SOURCE The Feldman Agency Inc.
