21-04-2025
Spring sprouts at Target as retailer adds Good Little Garden flowers and plants to stores
Spring sprouts at Target as retailer adds Good Little Garden flowers and plants to stores
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Target is growing a new category at its stores – flowers and plants.
The Minneapolis-headquartered retailer is launching its first stand-alone owned floral brand, Good Little Garden, just in time for Mother's Day. Most stores have flowers and plants available now and select stores will have in-store Good Little Garden kickoff events on April 27 with giveaways and a 'build your own bouquet' experience.
Good Little Garden will have more than a dozen options for Mother's Day, the company said. 'Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden,' said Lisa Roath, Target's executive vice president and chief merchandising officer of food, essentials and beauty, said in a news release.
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What plants and flowers will you find in Target's new Good Little Garden?
Good Little Garden will be stocked with more than 60 options of everyday and seasonal assortments of fresh flowers and plants, including:
Bouquets of fresh-cut roses, tulips, carnations and mixed flowers, starting at $6.
Potted plants and florals including succulents and orchids, starting at $15.
Special-occasion plants and flowers for Mother's Day, Father's Day, graduations and other celebrations, starting at $10.
This isn't the first time Target has offered flowers. In 2020, the retailer began offering seasonal flowers through its party supply brand Spritz. Since then, floral sales have tripled, the company said.
'When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion,' Roath said.
Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@
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