Latest news with #LiteStore
Fashion Network
26-05-2025
- Business
- Fashion Network
Aditya Birla's Tmrw announces strategic partnership with LiteStore to expand offline operations
Aditya Birla Group's House of Brands retail business Tmrw has announced a strategic partnership with retail-as-a-service platform LiteStore to accelerate its brick-and-mortar expansion across India. The collaboration is expected to add 25,000 square feet of retail space over the coming 18 months. 'The value of this expansion lies in curating customer-centric store formats that enhance brand visibility while providing a superlative shopping experience," said Tmrw's CBO and business head Manish Singhai, Indian Retailer Bureau reported. "Bringing beloved brands under one roof creates a broader selection and a seamless experience for customers. Their plug-and-play model allowed our brands to test, scale, and iterate across formats- without compromising on brand experience." The initiative will see Tmrw's digital-first fashion and lifestyle labels including Wrogn, Bewakoof, The Indian Garage Co., and Nobero launch new physical outlets in high-traffic locations such as malls, high streets, and premium outlet centres. LiteStore has previously supported key launches for Tmrw, including Bewakoof's debut store at Forum South Mall in Bengaluru and several outlets in HSR Layout and Koramangala. Other developments include Wrogn's flagship in HSR Layout, Nobero's exclusive brand outlet in Pune's Amanora Mall, and Nauti Natti's first store in western India. Tmrw has also piloted driveaway outlet stores in Bengaluru and introduced brands such as Urbano, Veirdo, and Juneberry at Flxy, a Gen Z-focused multi-brand outlet in Pune. Tmrw was founded in 2022 and has 159 employees as of February 2025, according to business information platform Tracxn.
Business Standard
22-05-2025
- Business
- Business Standard
TMRW, LiteStore partner to add 25,000 sq ft in retail over 18 months
LiteStore has partnered with TMRW, the new-age house of brands from the Aditya Birla Group, to add 25,000 square feet of retail space across the country over the next 18 months. The expansion will include a mix of exclusive brand outlets, multi-brand stores, and premium outlet centres. 'As an organisation, TMRW's singular mission is to create greater value for our customers. The multi-brand outlets help us unlock that. The agility, transparency, and retail expertise offered by LiteStore helped us bring our vision to life. The value of this expansion lies in curating customer-centric store formats that enhance brand visibility while providing a superlative shopping experience,' said Manish Singhai, Chief Business Officer and Business Head, TMRW. 'Bringing beloved brands under one roof creates a broader selection and a seamless experience for customers. Their plug-and-play model allowed our brands to test, scale, and iterate across formats—without compromising on brand experience,' Singhai added. Through this collaboration, TMRW's portfolio—which includes prominent digital-first brands such as Wrogn, Bewakoof, The Indian Garage Co., and Nobero—will expand into offline retail by opening multiple stores across malls, high streets, and premium outlet centres. Previously, LiteStore facilitated several high-impact retail launches for TMRW. These included Bewakoof's first store at Forum South Mall and key high-street locations in HSR Layout and Koramangala, Bengaluru; Wrogn's first flagship outlet in HSR Layout; Nobero's exclusive brand outlet (EBO) launch in Amanora Mall, Pune; Nauti Natti's store debut in West India; TMRW's first batch of Driveaway Outlet Stores on Bengaluru's Airport Road; and the launch of Urbano, Veirdo and Juneberry at FLXY—India's first Gen Z- and millennial-focused multi-brand outlet in Pune. 'Retail today is not just about presence, but about adaptability and experience. Our model allows brands to test and refine their offline strategy while remaining agile,' said Puneet Dinesh, Co-founder, LiteStore. 'This partnership is a growth engine, combining TMRW's brand scale with LiteStore's ability to create immersive, data-driven retail experiences. As consumer shopping habits evolve, agility in offline retail will be a key differentiator for long-term strategic success,' Dinesh added. LiteStore, backed by Accel, Sorin, Brigade, and Huddle, is India's leading retail-as-a-service company, enabling digital-first brands to go offline with speed and scale. The company supports retail formats including EBOs, MBOs ('FLXY'), and managed premium outlet centres ('The Stretch').
Entrepreneur
22-05-2025
- Business
- Entrepreneur
Aditya Birla's TMRW Expands Physical Presence with LiteStore Partnership
With this partnership, TMRW and LiteStore will open 25,000 square feet of new store space in the next 18 months. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. TMRW, a modern house of fashion and lifestyle brands from the Aditya Birla Group, has partnered with LiteStore, a retail-as-a-service expert, to bring its popular online brands into physical stores across India. TMRW is home to well-known names like Wrogn, Bewakoof, The Indian Garage Co., and Nobero. These brands are loved online, but now, thanks to LiteStore, they will also be available in malls, high streets, and premium outlet centers. "As an organisation, TMRW's singular mission is to create greater value for our customers," said Manish Singhai, CBO and Business Head at TMRW. "The agility, transparency, and retail expertise offered by LiteStore helped us bring our vision to life." LiteStore is no stranger to offline success. They've helped brands like NewMe and The Pant Project open real stores. They offer everything from choosing the right location to designing and building the store, hiring staff, and managing day-to-day operations. With this partnership, TMRW and LiteStore will open 25,000 square feet of new store space in the next 18 months. Stores will include exclusive drand stores, multi-brand stores, and premium outlet centers. "Retail today is not just about presence, but about adaptability and experience," said Puneet Dinesh, Co-founder of LiteStore. "Our model allows brands to test and refine their offline strategy while remaining agile." And the results are already showing. Bewakoof opened its first store at Forum South Mall in Bangalore, along with high-street locations in HSR Layout and Koramangala. Wrogn launched its flagship outlet in HSR Layout, while Nobero opened in Amanora Mall, Pune. Other TMRW brands like Urbano, Veirdo, and Juneberry joined FLXY, a multi-brand outlet designed for Gen Z and millennials in Pune. This collaboration blends the strength of digital-first brands with the power of real-world shopping. With LiteStore's plug-and-play model, TMRW is bringing exciting, well-designed stores closer to customers across India. By working together, TMRW and LiteStore are changing the way India shops—making fashion more accessible, enjoyable, and innovative.
