Latest news with #LiveYourLife
Forbes
16-04-2025
- Business
- Forbes
American Eagle Puts Fans In The Driver's Seat With Live Your Life Affiliate Community
American Eagle appeals to a Gen Z audience with looks like this. American Eagle has launched the Live Your Life Affiliate Community, a network of creators, brand advocates and trendsetters dedicated to sharing their love of the label with the world. The community is open to anyone, from seasoned influencers to creators just starting out and members will have the opportunity to create dedicated AE storefronts that can live in their bio/linktree on social media channels. Live Your Life is the brand's anthem, first introduced by American Eagle 20 years ago. Today, it's a call to action meant to inspire the digital generation to enjoy the world around them through optimism, culture and connection. 'We have passionate fans of the brand,' said Craig Brommers, chief marketing officer of American Eagle. 'We have a very entrepreneurial generation that we're targeting with Gen Z. How do you activate that insight. Not only is this an influencer community that can help us create content, it can help engage with various audiences. This is a real business opportunity for both sides of the equation.' Creator perks include affiliate commission, gifting opportunities, early access to new collections, exclusive discounts and features on AE sites and marketing channels. American Eagle is giving its fans a lot of latitude to tell their stories and express themselves the way they want to. The brand doesn't want to cramp their style. An affiliate influencer known for a particular style, say streetwear, will talk about jeans, for example, in the context of her own specific look. 'The one thing I know is that Gen Z has a very high BS meter, so forcing certain influencers to talk about things you want to talk about or the brand wants to talk about is definitely not as successful as doing things more organically and more authentically for the influencers themselves,' said Brommers. He added that the ranks of affiliates will reach the thousands. 'What we have found is that momentum builds momentum and as the Live Your Life community builds, our expectation or hope is that we'll see a real scaling of the opportunity,' Brommers said. 'A year or two ago my team would have been self-selecting a handful of creators. At AE, we work with 600 creators so that will likely go to the thousands in the coming years. We're intrigued by any opportunity that allows us to scale the influencer community that we work with and this will be one of those levers that we're going to be curious about and excited about building.' 'Scale is going to be so important going forward,' Brommers added. 'We'll continue to work with the big names out there, but just as important are these mid-level influencers who have a million followers, and also influencers with followers in the tens of thousands. We've found those people have a very high level of influence in their very specific communities. It's kind of the diversity of follower base and diversity of reach that will be really interesting for us to follow.' That feedback loop is important from a marketing perspective, an operational perspective and in some cases a production perspective so that AE can react very quickly to what it's seeing in the market. 'This world is moving very fast and will continue to move at a faster pace.' Brommers said. 'Trends come and go at a furious pace today and this community will allow us to tap into trends almost instantaneously. I could wake up on a Tuesday morning and the trending color is neon green. Our ability to ask our community to create content at scale almost instantaneously will really set us apart from the market. Today, it could take a brand a week to turn around product depending on how nimble and flexible they are. Now, we can turn something around in hours.' Apps like TikTok have had a profound effect on how the brand conducts business. And when a certain jean is the 65th bestseller one day and is the number five seller the next it's almost always due to a creator singing its praises, said Brommers. 'It's amazing how dramatically and how quickly these creators can have an impact on the revenue of our business,' he explained.
Euronews
28-03-2025
- Entertainment
- Euronews
Dua Lipa wins legal battle as copyright lawsuit over ‘Levitating' is dismissed
ADVERTISEMENT Grammy-winning pop star Dua Lipa can breathe a sigh of relief yet again - her chart-topping hit "Levitating" has officially dodged a second copyright infringement claim. A New York federal judge ruled in her favour on Thursday (27 March), dismissing a lawsuit that accused the Albanian-British singer of borrowing melodies from a 1979 disco track. The case, brought by music publishers Larball Publishing Co. and Sandy Linzer Productions, alleged that "Levitating" copied elements of "Wiggle and Giggle All Night", a song released more than four decades ago. In what U.S. District Judge Katherine Polk Failla called the publishers' 'last-ditch effort to salvage their claim,' they contended that a specific 'patter style' of sung notes and a 'pop-disco' musical feel made their melody unique enough to be protected. Take a listen below. The alleged stolen melody occurs at 0:24. Lipa's legal team, however, countered with historical evidence, showing that the patter style had existed for centuries, dating back to Mozart, Rossini, and Gilbert and Sullivan operettas. Judge Failla agreed, dismissing the argument and cautioning against stifling creativity in music. This is not the first time Lipa has faced copyright claims over the song. In March 2022, a band called Artikal Sound System filed a lawsuit alleging that 'Levitating' is 'substantially similar' to their track 'Live Your Life' . That lawsuit was thrown out in June, with US District Judge Sunshine Sykes concluding that Artikal Sound System had failed to argue that the writers of 'Levitating' ever had access to the group's 2017 song. What's next for Dua Lipa? Another legal battle looms Dua Lipa performs at Austin City Limits Festival at Zilker Park on 5 October 2024. Credit: AP Photo While this victory clears yet another legal hurdle for Lipa, she's not entirely out of the woods just yet. The singer is still facing a third lawsuit in California federal court from music producer and musician Bosko Kante , who claims his talk box samples were used in "Levitating" remixes without permission. Kante, who composed original melodies and lyrics for his part in the song said in the lawsuit that the use of his performance on three remixes of Lipa's hit song infringed his copyright. He claims that he and producers "explicitly agreed" verbally that his work would not be re-used in samples of the song or otherwise by Dua Lipa or Warner Music. One of the three remixes of "Levitating" includes the remix featuring rapper DaBaby. This version has become the most successful version, with 944 million views of the song's video on YouTube, and nearly 2.3 billion streams on Spotify. Kante is seeking at least $2 million (€1.8 million) in damages, $20 million (€18.2 million) in lost profits and attorneys fees.
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Express Tribune
28-03-2025
- Entertainment
- Express Tribune
Dua Lipa wins second copyright lawsuit over Levitating as third legal case remains ongoing
Dua Lipa has won a second copyright lawsuit over her 2020 hit single Levitating, following accusations of plagiarism. The pop star was sued in 2022 by songwriters L. Russell Brown and Sandy Linzer, who claimed the track copied elements from their disco-era songs Wiggle and Giggle All Night (1979) and Don Diablo (1980). On Thursday, U.S. District Judge Katherine Polk Failla dismissed the case, ruling that the similarities were too generic to qualify for copyright protection. She noted that the musical components in question had appeared in earlier works by Mozart, Gilbert and Sullivan, and the Bee Gees' Stayin' Alive. This is not the first time the song has faced legal scrutiny. In 2023, a separate case brought by Florida reggae band Artikal Sound System was dropped after a judge found no evidence that Lipa or her co-writers had access to the group's 2015 song Live Your Life—a key requirement in copyright infringement claims. However, a third legal challenge remains. Musician Bosko Kante, who contributed talk box vocals to Levitating, filed a lawsuit in 2023 claiming his performance was used without permission in multiple remixes. Kante is seeking at least $2 million in damages, plus a share of profits from the remixes, which he estimates to be worth $20 million. Meanwhile, Lipa continues her Radical Optimism world tour, currently performing in Australia as legal proceedings continue.
