Latest news with #LivesTold
National Post
10 hours ago
- Business
- National Post
Postmedia Launches Lives Told: A New Way to Tell the Story of a Lifetime
Article content New vertical within Postmedia brings personal, everlasting life stories to readers across the globe. Article content TORONTO — Postmedia Network Inc. ('Postmedia') is proud to announce the launch of Lives Told, a digital product developed to help people memorialize their loved ones through professionally crafted life stories that combine permanence, beauty, and editorial expertise. In partnership with leading news brands across North America, Lives Told gives everyday people access to the kind of meaningful tribute typically reserved for public figures. Whether a loved one passed recently or years ago, it provides a trusted space where their story can live on. Article content 'When someone passes, memories and anecdotes are often scattered, incomplete, and hard to preserve,' said Aleya MacFayden, Senior Director of Product & Vertical Business Leader at Postmedia. 'Lives Told makes it easy. We walk them through the process and do the hard part, turning memories into a lasting family legacy, preserved for generations.' Article content While Lives Told complements traditional obituaries, it's also designed for the millions of families who either never published one or wish to honour someone well after their passing. As families spend less on traditional funeral arrangements, there is a growing demand for more personal and lasting alternatives. Lives Told meets this need with a full-service digital solution rooted in storytelling, technology, and care. Article content During the process, users are guided through a simple yet thoughtful interview process that helps them recall meaningful memories, even if they're unsure where to start. Responses are enriched using Postmedia's proprietary StoryCraft Tool, which adds historical context, local insight, and narrative structure. Editors then shape each tribute into a cohesive, beautifully written narrative that meets professional publishing standards. Article content Each story is published on a trusted platform, shareable with friends and family, and enhanced with photo galleries and tools to collect memories from loved ones. Unlike subscription-based platforms focused on records or family trees, Lives Told captures the essence of a life in one lasting professionally written story. It's a one-time purchase with no ongoing fees, accessible to all. Article content Lives Told is now available across Canada through Postmedia's national network of trusted media brands. The platform is also being introduced in select U.S. cities, allowing American families to access the service through participating local outlets or directly at Article content Additional partnerships with major North American and international media brands are planned. Select stories will appear in print editions of Canadian and U.S. publications in the coming weeks. Article content Lives Told is the debut launch from Elevate, Postmedia's new innovation group focused on building vertical digital solutions that address emerging consumer needs. Article content Elevate creates future-ready, revenue-generating products by identifying emerging gaps and offering simple, scalable ways to serve them. Lives Told is not only a standalone product, it's also the foundation of a growing platform for B2C storytelling solutions, including future self-serve offerings that allow individuals to create, customize, and preserve meaningful experiences digitally, with support when needed. Article content . Article content About Postmedia Network Inc. Article content Article content Article content
Business Wire
10 hours ago
- Business
- Business Wire
Postmedia Launches Lives Told: A New Way to Tell the Story of a Lifetime
TORONTO--(BUSINESS WIRE)--Postmedia Network Inc. ('Postmedia') is proud to announce the launch of Lives Told, a digital product developed to help people memorialize their loved ones through professionally crafted life stories that combine permanence, beauty, and editorial expertise. In partnership with leading news brands across North America, Lives Told gives everyday people access to the kind of meaningful tribute typically reserved for public figures. Whether a loved one passed recently or years ago, it provides a trusted space where their story can live on. 'When someone passes, memories and anecdotes are often scattered, incomplete, and hard to preserve,' said Aleya MacFayden, Senior Director of Product & Vertical Business Leader at Postmedia. 'Lives Told makes it easy. We walk them through the process and do the hard part, turning memories into a lasting family legacy, preserved for generations.' While Lives Told complements traditional obituaries, it's also designed for the millions of families who either never published one or wish to honour someone well after their passing. As families spend less on traditional funeral arrangements, there is a growing demand for more personal and lasting alternatives. Lives Told meets this need with a full-service digital solution rooted in storytelling, technology, and care. During the process, users are guided through a simple yet thoughtful interview process that helps them recall meaningful memories, even if they're unsure where to start. Responses are enriched using Postmedia's proprietary StoryCraft Tool, which adds historical context, local insight, and narrative structure. Editors then shape each tribute into a cohesive, beautifully written narrative that meets professional publishing standards. Each story is published on a trusted platform, shareable with friends and family, and enhanced with photo galleries and tools to collect memories from loved ones. Unlike subscription-based platforms focused on records or family trees, Lives Told captures the essence of a life in one lasting professionally written story. It's a one-time purchase with no ongoing fees, accessible to all. Lives Told is now available across Canada through Postmedia's national network of trusted media brands. The platform is also being introduced in select U.S. cities, allowing American families to access the service through participating local outlets or directly at Additional partnerships with major North American and international media brands are planned. Select stories will appear in print editions of Canadian and U.S. publications in the coming weeks. About Postmedia Elevate Lives Told is the debut launch from Elevate, Postmedia's new innovation group focused on building vertical digital solutions that address emerging consumer needs. Elevate creates future-ready, revenue-generating products by identifying emerging gaps and offering simple, scalable ways to serve them. Lives Told is not only a standalone product, it's also the foundation of a growing platform for B2C storytelling solutions, including future self-serve offerings that allow individuals to create, customize, and preserve meaningful experiences digitally, with support when needed. To learn more or explore partnership opportunities, visit About Postmedia Network Inc. Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 130 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. Our expertise in home delivery and expanding distribution network powers Postmedia Parcel Services. For more information visit: and
