5 days ago
Liza Landsman has been appointed Chief Executive Officer (CEO) at thepointsguy.com
Liza Landsman has been named as CEO of The Points Guy (TPG), the consumer platform focused on maximizing travel experiences while minimizing spending. In this role, Landsman will help the leading voice in travel and loyalty programs continue to grow its reach, capabilities and resources to help aspiring travelers at every stage of life make their jet-setting dreams a reality.
Landsman brings a breadth of experience to the role, previously serving as CEO of the investing app Stash and General Partner at New Enterprise Associates (NEA), a leading venture capital firm. She was also President of an e-commerce retailer acquired by Walmart, where she led the division's management committee and was a member of Walmart's U.S. eCommerce leadership team.
Prior to joining Landsman was Chief Marketing Officer and a member of the executive committee of E*TRADE Financial, where she was responsible for the firm's marketing and advertising, as well as the company's insights and analytical functions, including the evolution of its consumer-facing brand.
Landsman has also served as the Global Head of Digital at BlackRock, responsible for firmwide digital strategy including social media, websites and mobile applications. Before that, she held several senior management positions at Citigroup, where she focused primarily on driving engagement across customer channels and leading portfolio work for several cobranded credit cards. She also held various leadership roles at IBM's e-commerce and personal systems group units, and at - a startup in the payments space.
Currently, Landsman is on the board of directors of Choice Hotels (CHH). She is also a former board member of Squarespace (SQSP) and GO Project, a New York City-based foundation providing education opportunities for children in need.
Landsman joins The Points Guy in time for the trusted platform's 15th anniversary. Since its inception, the brand has gone from Kelly's personal travel blog to the go-to source for global travel and loyalty news - including a website and newsletter that has grown to 11M+ monthly readers, a following of more than 5M+ on social media and an app that curates everything from flight and hotel deals to in-depth travel guides. Earlier this year, Kelly's first book, How to Win at Travel, debuted on the NYT Best Seller list, compiling all his best tips and advice over the last 15 years. Looking ahead, the brand will continue finding new ways to inspire current and future travelers and provide more resources for navigating the rapidly evolving world of points and miles.
View Liza Landsman's LinkedIn Profile
Liza Landsman is a graduate of Cornell in Ithaca, New York - United States
