Latest news with #LocaLokaTequila
Yahoo
3 days ago
- Business
- Yahoo
Loca Loka Tequila's Golden Hour
At first blush, the idea of a tequila from the highlands of Mexico melded with the culture and creativity of India would seem an unlikely combination. But the vision of Loca Loka Tequila's founders—Indian film star Rana Daggubati, musician and composer Anirudh Ravichander, and entrepreneur Harsha Vadlamudi—and the craftsmanship of the artisans who shepherded the tequila from agave to bottle, have been rewarded with a gold medal at the 2025 San Francisco World Spirits Competition (SFWSC), one of the most prestigious spirits competitions in the world. Jalisco, By Way of New Delhi More from Robb Report Introducing Robinhood Legend, a New Frontier for Active Traders A Century in Bloom: Rioja at 100 181 Fremont's Grand Penthouse Redefines Urban Luxury The medal comes a year after the launch of Loca Loka, whose name is the Spanish word for 'crazy' and the Sanskrit word for 'world.' Jalisco, a state in Mexico where tequila is made, is more than 9,000 miles from New Delhi, India's capital. But there is common ground between the two cultures. Daggubati explains, 'Loca Loka was born from a shared passion for storytelling and cultural fusion. As co-founders, [we] brought together diverse experiences—from hospitality to music—to build a tequila brand that celebrates joy, flavor, and global connection.' With tequila having become a global phenomenon over the last couple of decades, the time has come for those who love it worldwide to use the category as a reflection of their own cultures. Loca Loka co-founder Ravichander is one of India's most renowned musicians, famed for his singing, writing, instrumental prowess and production both in films and on record. 'Music and spirits are a natural match,' Ravichander says, 'and I'd already seen tequila gaining traction in my circles. This felt like the perfect first step into entrepreneurship—an opportunity to merge my passion for music with a vibrant lifestyle brand. We're bringing the brand to life through live events and concerts, and I'm even composing original music inspired by Loca Loka.' Additive-Free, Made the Traditional Way Although Loca Loka was imagined in India, it's made according to Mexican tradition, without additives and with only the finest 100-percent blue Weber agave from the highlands of Jalisco. The agaves used to make the tequila have aged for at least six years, giving them a higher sugar content, which results in a better finished product. Loca Loka is available in two expressions: a blanco and a reposado. The blanco is unaged, showcasing the quality of the agave and the skill of the tequileros; the sweet flavor of cooked agave combines with a subtle earthiness and a smooth, prolonged finish. The reposado is aged for less than a year in a combination of French and American oak barrels. The French oak imparts a rounded sweetness while the American oak contributes vanilla and peppery spice, both of which harmonize with the sweet, lightly vegetal and mineral notes of the cooked agave, without overwhelming it. Both the blanco and the reposado are ideal for sipping as well as mixing. and the tequila's quality is evident even when tasted blind—as was the case in San Francisco, when the judges at the SFWSC awarded it the gold. Bringing Loca Loka to the World Loca Loka initially rolled out in the U.S. in 2024. In 2025, the brand looks to establish an international footprint, expanding to India as well as the U.K., Dubai, the Philippines, and Indonesia. Travel retail will also be a focus. 'With travel retail as a priority channel,' co-founder Vadlamudi explains, 'our journey will begin at [India's] Hyderabad International Airport, chosen for its growing consumer base and global connectivity. Through curated displays, tastings, and immersive brand storytelling, we aim to introduce Loca Loka as a premium discovery brand—celebrating cultural intersections and inviting international travelers to toast to a new era of celebration.' To have such a global reach is almost unheard of for such a young brand, but Loca Loka's trio of founders has positioned it as a tequila with worldwide appeal, from the stylish look of the bottles to the presence of Daggubati and Anirudh as its spokesmen. In the end, though, it's the quality of the spirit in the bottle that determines a brand's success—and as its triumph in San Francisco attests, Loca Loka's future is looking bright. To learn more about Loca Loka and the people behind it, visit the brand online at Learn More Click here to read the full article.
Yahoo
15-05-2025
- Business
- Yahoo
/C O R R E C T I O N -- Colangelo & Partners Public Relations/
In the news release, Colangelo & Partners Spirits Division Grows with New Clients, issued 12-May-2025 by Colangelo & Partners Public Relations over PR Newswire, we are advised by the company of an update to the 4th paragraph and an addition of a boiler plate. The complete, corrected release follows: Leading Wine, Spirits & Food Organization Named Agency of Record for Don Q Rum, Loca Loka Tequila, Barrel Global and SPYRT Worldwide NEW YORK, May 12, 2025 /PRNewswire/ -- Colangelo & Partners, a leading integrated communications agency specializing in wine, spirits and food brands, is excited to share it has become the agency of record for Don Q Rum, Loca Loka Tequila, Barrel Global and SPYRT Worldwide. Colangelo & Partners will engage consumers and the spirits industry through strategic media relations campaigns, influencer marketing and digital services. "Our spirits division is entrepreneurial and always focused on delivering for our clients' bottom line. We'll continue this approach with these dynamic new clients," says Colangelo & Partners president, Gino Colangelo. "Our growth in the spirits category, especially during these challenging economic times, is a testament to the great work our team continues to execute and the results we deliver." Don Q Rum is a premium Puerto Rican rum known for its smooth, clean taste and rich heritage dating back to 1865. Distilled by Destilería Serrallés, it's crafted using high-quality molasses and a five-time distillation process, which removes impurities for a refined finish. The brand offers a range of rums, from light and crisp white rum to complex aged varieties like Don Q Gran Reserva. Widely appreciated for its versatility, Don Q is a favorite in both classic cocktails and neat sipping. As Don Q's partner, Colangelo & Partners will focus their efforts on media relations and influencer marketing. Loca Loka Tequila is a premium tequila brand that fuses the vibrant cultures of India and Mexico, offering handcrafted expressions distilled from 100% highland agave in Jalisco, Mexico, and co-founded by Indian film actor Rana Daggubati, musician Anirudh Ravichander, and entrepreneur Harsha Vadlamudi. Colangelo & Partners and recently acquired WineGlass Marketing, LLC. will integrate media relations and influencer marketing with content creation and advertising. Barrel Global is a pioneering U.S.-based whiskey barrel company that allows enthusiasts and collectors to purchase full barrels of spirits from emerging distilleries. Founded by whiskey expert George Koutsakis, the platform offers a seamless process for clients to acquire, age, and bottle their own whiskey, with options spanning American Bourbon, Scotch and Tequila. Colangelo & Partners will also be working with Founder George Koutsakis' other brands InBarrel and Maltyverse. InBarrel offers consumers the opportunity to create bespoke tequila down to the label. Multiverse is a pioneering brand that merges the worlds of rare whisky and immersive storytelling. Each limited-edition release features a single cask whisky paired with a comic book illustrated by Carl Harrison, set in a futuristic narrative where whisky is a coveted commodity. SPYRT Worldwide is a U.S.-based importer and distributor specializing in award-winning Ukrainian wines, vodkas, and snacks. Founded in 2023 by U.S. and Ukrainian military veterans, the company emerged from a wartime safe house in Ukraine, aiming to introduce authentic Ukrainian products to the American market while supporting Ukraine's economic recovery. In alignment with their mission, SPYRT Worldwide dedicates a significant portion of their profits to humanitarian and military causes, supporting the liberation of the Ukrainian people. After Ukraine's triumph, these contributions will seamlessly transition to aid post-war reconstruction, demonstrating their commitment to Ukraine's enduring strength and revitalization. SPYRT Worldwide currently imports award-winning Ukrainian brands such as Hetman Vodka, Ukrainian Spirit, SHABO, Father's Wine, and Wataga. "Our team is thrilled to continue to grow by bringing these exciting new clients into our portfolio," adds Sara Gorelick, Vice President, Spirits and Junior Partner at Colangelo and Partners. "We pride ourselves on curating a client roster of innovative brands, and each of the additions have unique stories and products that we are excited to share." For more information on Don Q Rum and its portfolio, please visit more information on Loca Loka Tequila, please visit more information on Barrel Global, please visit more information on SPYRT Worldwide, please visit About Destilería SerrallésDestilería Serrallés is one of America's oldest family-owned businesses with a rum making tradition that spans 6 generations and 160 years. Based in Ponce, Puerto Rico, the distillery produces its flagship product, the award-winning Don Q rum brand, the #1 selling rum on the island. The Distillery has been awarded the "Green Award" from The Drinks Business, which recognizes leaders in environmental practices within the beverage industry, and more recently was recognized as "World Class Distillery" by World Spirits Awards. For additional information, visit us at and follow us on social media: and @donqrum. About Serrallés USASerrallés USA, based in Stamford CT, is the USA distribution company of Destilería Serrallés. Serrallés USA's portfolio includes: Don Q Gran Reserva XO, Don Q Reserva 7, Don Q Oak Barrel Spiced, Don Q Cristal, Don Q Gold, Don Q Coco, Don Q Limón, Don Q Pasión, Don Q Piña, Don Q Naranja and Don Q 151. Please visit us at and follow us on and @donqrum. About Loca Loka:Loca Loka is a joint venture between three partners - leading Indian film actor Rana Daggubati and renowned composer Anirudh Ravichander, along with seasoned entrepreneur Harsha Vadlamudi, founder and CEO, ironhill hospitality Pte Ltd, Singapore. The company made its first venture into the industry with Tequila last year in the USA market. Starting with the newly announced handcrafted tequila brand, the team plans to globally launch several others, each designed to appeal to a worldwide audience. Their mission is to craft exceptional spirits that appeal to a global audience and delight the palate along with narrating a story of cross-cultural collaboration with each brand. About Barrel GlobalBarrel Global provides whiskey lovers with the unique opportunity to own full barrels of bourbon, rye, and scotch from renowned distilleries worldwide. With a focus on transparency and accessibility, Barrel Global allows customers to purchase barrels before they are aged, storing them in secure warehouses until maturation. The company handles all logistics, including storage, sampling, and bottling, while offering collectors the option to sell or bottle their whiskey whenever they choose. Barrel Global is changing the landscape of whiskey ownership, offering a dynamic and customizable experience for enthusiasts. About SPYRT WorldwideSPYRT Worldwide is committed to dedicating a significant portion of its profits to humanitarian and military causes, actively supporting the liberation and safety of the Ukrainian people, reinforcing SPYRT Worldwide's unwavering commitment to the enduring strength and revitalization of the Ukrainian nation. About Colangelo & PartnersColangelo & Partners specializes in premium food, wine, and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior as well as the route-to-market opportunities and challenges for wine and spirits companies. The agency focuses on "closing the loop" between creative communications programs, distribution, promotion, publicity, and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. For more information and a complete client list, visit About WineGlass MarketingHeadquartered in Napa, WineGlass Marketing is the premier full-service marketing agency for the adult beverage industry. With a 12-year track record of excellence, the agency provides comprehensive marketing solutions to domestic and international wine and spirits clients across digital and traditional platforms. Recognized by Inc. Magazine for two consecutive years as one of California's top 250 hyper-growth companies, WineGlass Marketing boasts an impressive portfolio of 12 Platinum, 25 Gold, and 14 Silver awards from international design competitions, highlighting their prowess in social media, web design, email marketing, photography, and print materials. WineGlass Marketing is located at 531 Jefferson Street in Napa and can be reached online at Media Contact:Andrew Quinziaquinzi@ View original content to download multimedia: SOURCE Colangelo & Partners Public Relations Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
