Latest news with #LocationBank
Zawya
5 days ago
- Business
- Zawya
The future of search: Why Location Bank matters in the age of AI?
With the explosive rise of AI-driven assistants like ChatGPT, Siri, Alexa, and Google Assistant the way people search is fundamentally changing. Traditional typed searches are giving way to voice commands, conversational queries, and intelligent prompts. But, when it comes to location based searches (or prompts), behind this shiny new interface lies something essential: the same old data. Whether someone asks Siri 'Where can i find a good burger in Rosebank' or types a query into an AI chat window, these platforms don't invent answers from thin air. They pull from structured, trusted data sources like Google Maps, Bing, Apple Maps, and more. And if your brand's location data isn't present, accurate, and consistent across these sources, you're invisible in this new AI-powered world. 'The future of search may look different on the surface but under the hood, it still depends on one thing: clean, trusted data,' said Neil Clarence, Co-founder of Location Bank. 'That's where we come in.' Welcome to the new search ecosystem The future of search is layered, decentralised, and intelligent but every layer still depends on accurate data. Here's how: - ChatGPT pulls data through Bing → Location Bank integrates directly with Bing - ChatGPT pulls data from a brands store locator - Location Bank powers these with consistent data. - Siri now taps into ChatGPT + Apple Maps → Location Bank supports both. - Google Assistant relies on Google Maps → Location Bank publishes to it natively. Location Bank. (2025). Store Locator As AI platforms scrape and learn from massive amounts of third-party data, the quality and consistency of your business's location presence has never mattered more. Why Location Bank is now critical infrastructure Location Bank ensures that your business is published correctly: name, address, phone number, hours, categories, and more across a powerful network of digital endpoints. This includes Google, Bing, Meta, Apple Maps, TomTom, Here, and in-car navigation systems. Here's what that means in practice: - If a customer asks Siri 'Where can I find a good burger in Rosebank?" you show up because your data is there on Apple Maps. - If a user asks ChatGPT 'Where can i find a good burger in Rosebank? and ChatGPT leans on Bing, you show up because your data was indexed. - If someone uses Google Assistant, your business is found because your details are perfectly synced with Google Maps. Even as consumer search habits change, your discoverability doesn't - because you are present where AI learns. The trust factor in an AI world AI systems are trained to prioritise accuracy, authority, and consistency. When your business details vary across platforms or worse, don't exist at all AI deprioritises you in favor of more reliable sources. Inconsistent data confuses search engines, but it completely disqualifies you from intelligent agents that rely on trustworthy signals. That's why uniform, verified, and up-to-date location data is no longer just a local SEO best practice - it's a foundational strategy for AI-era visibility. 'In the age of AI, your discoverability is determined by the quality of your data,' added Neil Clarence. 'We don't just publish your locations, we make them findable, verifiable, and trustworthy across every digital touchpoint.' AI might be transforming how people search but it still relies on structured data to deliver results. Location Bank helps ensure that your business isn't just listed, but trusted, synced, and ready for discovery no matter how or where consumers search. In the era of AI, your visibility will be shaped by your data. Location Bank makes sure your data is everywhere it needs to be. About Location Bank Location Bank is a leading MarTech platform that enables brands to centrally manage and sync their digital location data across key digital platforms. By delivering consistent, verified business information at scale, Location Bank helps brands enhance discoverability, build trust, and thrive in an AI-first digital landscape.
Zawya
22-05-2025
- Automotive
- Zawya
South Africa: Location Bank drives over $721,100 in revenue for a national automotive service provider
Location Bank has turbocharged the digital success of one of South Africa's leading automotive service providers, delivering a game-changing R13m+ in revenue directly attributed to optimised Google Business Profiles (GBP). With over 100 locations nationwide, the client partnered with Location Bank to solve visibility challenges and reclaim market share through a full-funnel digital strategy built on reviews, local SEO, and mobile optimisation. Tackling visibility challenges head-on Faced with low online engagement, inconsistent GBP data, and underperforming locations, the client needed a bold strategy to drive real-world results. Location Bank rolled out an integrated solution that blended automation, local content, and competitor interception. Key wins include: - 360% YoY Review Growth: Via in-store QR codes, staff enablement, and automated prompts, positive sentiment increased to 97%, with 40% of branches gaining 50+ new reviews. - GBP Optimisation: Achieved 100% listing accuracy and a 17.27% CTR - over 4x the industry average - outperforming both Search Ads (4%) and Display (0.6%). - Consumer Insights: Analysed 600K+ monthly search behaviours to refine offerings, including the launch of tyre + alignment bundles and targeted high-margin content. - Mobile-First Strategy: With over 70% of traffic from mobile, Location Bank's enhancements led to 1.15 million+ Google Maps searches and 402,000+ calls YTD - converting visibility into foot traffic and sales. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
